Paddy Galloway ✓
@PaddyG96 · Austin, TX · joined 29 Oct 2010
I grow YouTube channels. 10 billion+ views generated. 10+ years of experience. Worked w: @Jesser @MrBeast @RedBull & many more. Building a YouTube accelerator.
155 867Followers
1 950Following
9 494Posts total
2.6MViews on collected posts
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I will say my initial response was negative...
The way it was communicated and rolled out could have been smoother... and it's so annoying for analysis and comparison in short term.
Ultimately though, number higher, better reflection of how views are counted online.
5.2K views · 34 likes
· 0 reposts · 1 replies
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Maybe a hot take right now, but I think its a net positive long term.
We still have the engaged view metric to see the ''real'' views.
Other platforms inflate views, in some cases practically making up what a view even is.
Just makes YT more competitive for advertisers.
7.2K views · 52 likes
· 0 reposts · 5 replies
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@PaddyG96 I'm seeing +40-60% across videos, depending on how long of a tail the subject is, and how recent the upload is. Newest video is +1.3M in a week
52.7K views · 378 likes
· 2 reposts · 7 replies
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Average I'm seeing more like 30-50%, and a lot lower on smaller channels.
Biggest affected are ''viral'' channels who get a lot of browse views.
This is definitely considerably higher than I was expecting though. I thought it would be a sub 10% inflation.
7.9K views · 60 likes
· 2 reposts · 2 replies
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Re: The new YouTube view count update.
I studied the data across a dozen different channels.
Seeing as high as 100% plus increases, average is lower.
Here's a crazy example from a 1m+ channel. This video would have previously been measured as 986k views instead of 2.2 https:
147.7K views · 632 likes
· 18 reposts · 71 replies
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How to rapidly grow a channel in the new era of YouTube (6 rules): https://t.co/2WFkpgH8YD
60K views · 1.2K likes
· 51 reposts · 27 replies
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@PaddyG96 The 3 step packaging framework is so simple yet so many creators overlook it, great stuff Paddy!
111 views · 3 likes
· 0 reposts · 0 replies
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This graph is literally the most important thing to understand YouTube strategy:
The algorithm is a multiplier.
A 25% better idea, title, thumbnail, video can get 25x more views.
Read the article for the full write up. https://t.co/xzRLTdBqI0
49K views · 468 likes
· 29 reposts · 15 replies
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Someone’s going to read this article and make a 1m view video in the next 30 days.
Full playbook for viral videos:
49.7K views · 337 likes
· 18 reposts · 10 replies
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@PaddyG96 none of this matters if youtube just doesn't want to send the video anywhere
294 views · 3 likes
· 0 reposts · 0 replies
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@PaddyG96 Banger.
The satisfaction part especially, nobody talks about it because there's no metric for it.
One thing I'd add is your best home run idea is usually already sitting in your analytics.
1.8K views · 7 likes
· 0 reposts · 0 replies
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@PaddyG96 do it because you love creating, not because there's a potential to make it a job.
4.4K views · 151 likes
· 1 reposts · 2 replies
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@PaddyG96 try to get 1% better with every upload, don't expect to improve massively each upload but the small improvements will compound and eventually if you continue to learn, you will end up being an amazing youtuber.
10.9K views · 63 likes
· 3 reposts · 6 replies
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If you’re a creator with over 100k subscribers, don’t scroll by this, drop one piece of advice for those wanting to start a YouTube channel in 2026.
Go 👇
354.2K views · 548 likes
· 21 reposts · 120 replies
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@PaddyG96 paddy can you post some flops- failures- atrocious underperformances to make the youtubers feel sane
111.7K views · 986 likes
· 2 reposts · 7 replies
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1.3k bookmarks holyyyyy
Ok I get it. I’ll do more of these.
You gotta get me to 100k followers though, so close :)
27.7K views · 220 likes
· 1 reposts · 12 replies
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The credit for this belongs to the super talented people who made it happen at @redbull from producers, videographers, drone pilots etc.
My team just helped with that crucial strategy element + made the thumbnail.
I think this is one of the best videos of 2024.
33.8K views · 186 likes
· 2 reposts · 11 replies
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The result? Well that's a 1/10 anyway.
I don't usually reveal client videos like this. If you found this valuable, I'll do more.
I'll pick someone who likes + RT's the top tweet & literally help you come up with an outlier idea myself.
Also follow @PaddyG96 (100k so close!)
39.9K views · 325 likes
· 20 reposts · 9 replies
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We then followed a formula I love for challenge videos:
1. Early action - Drag race (this serves as a benchmark)
2. Build - Use the benchmark to build better drone
3. Test - Do test lap against another f1 driver
4. Final lap - Climatic final lap where it all comes together
36.5K views · 185 likes
· 6 reposts · 1 replies
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This means the viewer has multiple ''wow'' moments, and everything works together to make the end more high stake and climatic.
Also note the video length, 12 mins is a lot longer than the average Red Bull video.
We wanted to capture those Tv viewers.
31.1K views · 137 likes
· 3 reposts · 1 replies
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3. Retention
Let's start with the intro, here's what we did:
- Immediately opens on Max, showing he's involved.
- Captures his reaction to drone + sets up the challenge
- Showcases a glimpse of the drone and the footage
- Seamlessly transitions to first action https://t.co/
37.4K views · 144 likes
· 3 reposts · 1 replies
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As for the title...
You could argue it's a little long, but myself and the Red Bull team went through 10+ variations and landed on this.
Why?
- Get's key info across
- The Vs. frames it as a competition, great format
- Max's name is big enough to justify title inclusion http
39.6K views · 140 likes
· 3 reposts · 2 replies
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It hits pretty much all of the ''hallmarks'' I typically look for with high TAM ideas. https://t.co/Nxz0iDNZR4
46.1K views · 275 likes
· 7 reposts · 4 replies
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2. Packaging
Why did this work?
- We built the concept from a viral format with a twist
- The contrast in size is interesting, the drone itself looks crazy!
- The stands, crowd + grid lines adds some extra detail making it feel ''live''
- Nothing complicated, it's so simple h
44.2K views · 171 likes
· 6 reposts · 1 replies
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1. The idea
I love thinking about YouTube the way an entrepreneur thinks about a market of customers.
Your idea really sets the ceiling for how far your video can travel, how far it can reach.
What made this Red Bull idea so far reaching? https://t.co/b53tzXv5zK
56.9K views · 184 likes
· 2 reposts · 2 replies
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Here are the biggest factors:
Novelty: No drone has ever kept up w/ f1 car
Superlatives: Racing the ''fastest'' drone vs the ''fastest'' car with ''fastest'' driver.
Name association: Max helped give extra credibility
Easy to convey in title & TN: Anyone can understand this
49.1K views · 142 likes
· 3 reposts · 2 replies
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First of all, here's the actual video itself on the Red Bull official channel.
It's done more than 10x the channel's average views at this stage.
So what made it such an outlier for us? https://t.co/OSlUTLxLNx
60.2K views · 193 likes
· 6 reposts · 3 replies
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Well, let's start with some YouTube 101.
To make a viral video, you need 3 things:
1. Video idea with large TAM (total addressable market)
2. Packaging that core, casual & new viewers click
3. A video that retains viewers for as long as possible
Let's breakdown each:
60.4K views · 309 likes
· 10 reposts · 3 replies
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Im Vergleich zu Konten gleicher Größe
6 Beiträge aus den letzten 90 Tagen, verglichen mit der Größenklasse 100K–1M Follower. wird mehr Menschen gezeigt als Konten gleicher Größe.
Medianaufrufe30 291dieses Konto5 983Median für 100K–1M
Reichweite, %19.43%dieses Konto1.49%Median für 100K–1M
Interaktion, %0.77%dieses Konto0.93%Median für 100K–1M
| Kennzahl | Dieses Konto | Median für 100K–1M | Verhältnis |
|---|---|---|---|
| Medianaufrufe pro Beitrag | 30 291 | 5 983 | 5.06× |
| Reichweite (Aufrufe ÷ Follower) | 19.43% | 1.49% | 13.0× |
| Interaktionsrate | 0.77% | 0.93% | 0.82× |
Weitere Konten dieser Größe → Mit einem anderen Konto vergleichen → Wie diese Vergleichswerte entstehen →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
18.9K18 Dec
4.4K
360K24 Jul
1.8K
294
49.7K25 Jul
49K27 Jul
11128 Jul
60K26 Aug
147.7K2 Sep
7.9K
52.7K
7.2K
5.2K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
7.69%18 Dec
3.52%
0.36%24 Jul
0.39%
1.02%
0.74%25 Jul
1.05%27 Jul
2.70%28 Jul
2.07%26 Aug
0.50%2 Sep
0.81%
0.73%
0.80%
0.67%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Likes55.3%10 054 in total
Reposts1.8%324 in total
Replies2.1%388 in total
Quotes0.4%72 in total
Bookmarks40.4%7 350 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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