Brian Dean ✓

@BrianEDean · joined 15 Nov 2012

Founder of Backlinko & Exploding Topics, both acquired by Semrush (NYSE: SEMR). Now building https://t.co/KpXTBTMFsE

125 215Followers

222Following

7 513Posts total

19.9KViews on collected posts

Últimas publicaciones

Brian Dean ✓@BrianEDean21 Sep

I've built two multi-million dollar businesses. Both started as huge failures. Failure #1: Backlinko's first course A couple months after launching the site, I rushed out a course. 8 people bought it. Oops! The problem was I barely knew my audience yet. I was GUESSING what 3K views · 34 likes · 0 reposts · 19 replies Open on X →

Brian Dean ✓@BrianEDean20 Sep

@BrianEDean If one start learning HTML, CSS, and JavaScript today, then within 2-3 weeks, one can learn basics, and can understand big large code written by AI like ChatGPT, and can read or change code without hiring developers. Where to learn? In YouTube, type: HTML, CSS, J 21 views · 2 likes · 1 reposts · 0 replies Open on X →

Brian Dean ✓@BrianEDean20 Sep

@BrianEDean By learning HTML, CSS, and JavaScript, we can design much more functional, interactive website without hiring developers, by yourself with AI like ChatGPT, and then can add various features in website by yourself. Just little learning HTML. Very easy simple 20 views · 2 likes · 1 reposts · 0 replies Open on X →

Brian Dean ✓@BrianEDean19 Sep

@BrianEDean the acquirer asked about the email list because it is the only distribution they can verify is actually owned and converting. the social following is just a number. 17 views · 1 likes · 0 reposts · 0 replies Open on X →

Brian Dean ✓@BrianEDean18 Sep

When Semrush was evaluating Exploding Topics, they asked us about a lot of things. But one thing that never came up? Our social media followers. What they DID ask about was: our email list. List size Open rates Click through rate Unsubscribes IMO they were smart to focus on 3.8K views · 28 likes · 2 reposts · 12 replies Open on X →

Brian Dean ✓@BrianEDean17 Sep

Anyone can write an article now. AI made that stupidly easy. Which is exactly why written content is becoming a commodity. A tool, though, still takes some skill... even if you vibe code it. Here's how we replaced (some) of our writing with tools: https://t.co/pkIaiE3Y0S

1:12

3.8K views · 28 likes · 3 reposts · 11 replies Open on X →

Brian Dean ✓@BrianEDean16 Sep

We just ran a study that would've taken 30+ hours before AI. It only took 4. The study: we analyzed 2,000 cybersecurity job postings to see which certifications employers require. Here's how it went down: Step 1: Scrape the job postings We hired a data guy for this part. 3.7K views · 25 likes · 2 reposts · 11 replies Open on X →

Brian Dean ✓@BrianEDean15 Sep

@BrianEDean AI makes it easier than ever to create great content, yet so many people just use it to create slop. 59 views · 1 likes · 0 reposts · 0 replies Open on X →

Brian Dean ✓@BrianEDean15 Sep

@BrianEDean That "10,000 ChatGPT articles and only 10 spots" thought is basically the survival loop I built into my header pet. 1 views · 0 likes · 0 reposts · 0 replies Open on X →

Brian Dean ✓@BrianEDean15 Sep

If 10,000 people use ChatGPT to write an article, why would Google rank yours? I mean, there are only 10 spots on the first page of Google. And fewer clicks than ever. So your stuff needs to be AMAZING to perform. We actually use AI to make our pages even better. In fact, h

1:13

5.5K views · 55 likes · 2 reposts · 7 replies Open on X →

Frente a cuentas del mismo tamaño

10 publicaciones de los últimos 90 días, junto al rango de 100K–1M seguidores. alcance normal para su tamaño, reacción más fuerte que la mayoría.

Visualizaciones medianas1 554esta cuenta6 070mediana de 100K–1M

Alcance, %1.24%esta cuenta1.62%mediana de 100K–1M

Interacción, %1.45%esta cuenta0.98%mediana de 100K–1M

Métrica	Esta cuenta	Mediana de 100K–1M	Proporción
Visualizaciones medianas por publicación	1 554	6 070	0.26×
Alcance (visualizaciones ÷ seguidores)	1.24%	1.62%	0.77×
Tasa de interacción	1.45%	0.98%	1.48×

Otras cuentas de este rango → Comparar con otra cuenta → Cómo se construyen estas referencias →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.5K15 Sep

3.7K16 Sep

3.8K17 Sep

3.8K18 Sep

1719 Sep

2020 Sep

3K21 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.21%15 Sep

0.00%

1.69%

1.03%16 Sep

1.15%17 Sep

1.13%18 Sep

5.88%19 Sep

15.00%20 Sep

14.29%

1.74%21 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.98%.

What the audience does

Likes55.0%176 in total

Reposts3.4%11 in total

Replies18.8%60 in total

Quotes1.6%5 in total

Bookmarks21.2%68 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Últimas publicaciones

Frente a cuentas del mismo tamaño

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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