ES

Gina Ippolito

@GinaIppy

TV Writer: The Unicorn, Murphy Brown, Bunk’d, Regular Show, Honest Trailers, @NewRockstars etc. @GijoePodcast host, NJ Jr. Women’s chess champ, sandwich eater.

9 205Followers

3 042Following

11 911Posts total

117.8KViews on collected posts

Últimas publicaciones

Gina Ippolito@GinaIppy14 Jun

@GinaIppy Gina, really a spot on eval on how the TV industry has sadly withered away. One other way writers made great $ was by freelance epis that also kept careers going. Plus pilots, often not shot. But good money. So many amazing points! Wow. These changes aren't better for w 322 views · 11 likes · 0 reposts · 0 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

Also if you've got "AI creator" or anything AI in your bio and you try to interact with me, I'm just gonna block you 😂😂😂 1.5K views · 95 likes · 2 reposts · 7 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

And if you read through this thread thinking “But streaming shows are so much better and you could never make them under the old way of making shows,” just know that every show featured in the gifs in this thread were made under the “old” way of doing things. 1.6K views · 85 likes · 2 reposts · 9 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

there will basically be no industry in a few years. A small handful of monopolies will own everything, there will be no middle class creators, and everyone will wonder "why isn't TV good anymore?" (end 🧵) https://t.co/monREDNqZy

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1.9K views · 79 likes · 3 reposts · 7 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

that had worked for everyone involved since it's invention, and then broke it, to line their own pockets and the pockets of the 1% at the top, and these people had no real love for what that industry was creating in the first place. If the industry doesn't course correct-- https:

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1.6K views · 57 likes · 5 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--is next to impossible. I've had more friends leave the industry in the past five years than I had for all the years before that combined. There are exceptions to everything in this thread, obviously, as there always are. But the point is that rich people came into an industry--

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1.6K views · 49 likes · 4 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--who want to be TV writers, and no one has been staffed from that program in six years. The program is wonderful, and offers a lot, but with the way things are, there's no longer a viable staffing path, & even if there was, even if you win that lottery, maintaining that career--

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1.6K views · 49 likes · 4 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--fellowships/contests/programs, or the live comedy and digital route. But now, the response to people lamenting how difficult it is always seems to be "make your own stuff!" with no real understanding of what that means. I mentor for a program that helps military veterans-- http

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1.5K views · 52 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

For every Kane Parsons, there's a million people you've never heard of who went into credit card debt to fund an indie project that will never break through to the mainstream. There used to be many ways to break in - you could come up through the assistant route, or through-- htt

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1.5K views · 49 likes · 4 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

worked for this small handful of people who did it!" And sure, that sounds great. But again, not many people can actually afford to do this. That takes time, money, friends willing to work for nothing, and there's an even lower success rate with this than there is with staffing--

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1.5K views · 51 likes · 3 reposts · 2 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

are leaving the industry, because who can afford to only work for 2 months a year, and who can afford to constantly be grinding to find that next job. In the meantime, people who don't understand what's happening or why, say things like "just make your own stuff on youtube! It--

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1.7K views · 47 likes · 5 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

because shows have maybe 5 writers on a staff instead of 12, & because rooms run for two months instead of six, everyone is constantly out of work, so people just hire their out of work friends, because everyone needs money. The result is that more and more middle class writers--

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1.6K views · 49 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--For instance, I grew up in New Jersey, the middle class kid of two public school teachers, and I didn't know anyone in Los Angeles. But after years of doing things like live comedy and digital videos, I finally got staffed. Then I got staffed again, and so on. But today-- https

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1.6K views · 46 likes · 2 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--But now, if a show runs on a streamer for three years and does well, once the show end, they're usually just shown the door, since their value has been DEVALUED. For a TV writer, who you know was always important, but it WAS possible to break in without those connections-- http

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1.6K views · 41 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

making those shows. Now, it became pure commodity. So previously, if a showrunner made a great show for a network, and that show ran for ten years, that network wanted to stay in business with that creator. It's how you get the Chuck Lorre overall deals & the Dick Wolf successes-

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1.9K views · 50 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--those shows (the writers, actors, etc) and the people paying for those shows (the networks, studios, executive, company owners) suffered. There used to be relationships, because TV was run by people who loved TV, and they wanted t be in good business with the people-- https://t

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1.7K views · 45 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--were hired, meaning they couldn't come out on a yearly schedule anymore. Fans waited up to three years in between shows, got fewer episodes, and often saw their favorite shows getting canceled after three years. And in the meantime, the relationship between the people making--

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1.7K views · 43 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--than three seasons get a higher payout for the actors and the creators making those shows, so the streamers decided to just cancel those shows after three seasons (all but the most popular shows suffered). And since they want the shows made as cheaply as possible, fewer people-

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1.7K views · 46 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--raising prices, because again, the shareholders and billionaires demanded growth at all costs. They raised them again and again. Then they realized that this also had limited growth potential when it came to profits, so they added commercials back in. Shows that last longer-- h

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1.7K views · 44 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--in such a competitive industry, so getting three a year is pretty much a nonstarter for anyone except the upper 5% of writers with names that everyone knows (and even those guys started struggling). But the viewers were still happy, it seemed. Then, streamers started-- https://

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1.8K views · 42 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--to write one (if they were lucky). Room sizes shrank, so fewer writers were being hired. And goodbye residuals. Now, a writer would have to get three jobs a year to make the same amount that they were making the year before, & again, getting even one job is almost impossible--

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1.9K views · 55 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

These shows weren't made on any type of schedule, and they had as few as 8 episodes a season, and they paid almost no residuals. So six months of work a year was whittled down to two months of work a year. A writer getting paid to write three scripts was now getting paid-- https:

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1.9K views · 48 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--whenever they want. The problem was that this system had limited growth potential, and tech bros and billionaires want profits every quarter. The early days of streaming weren't profitable enough. So they started making their own shows instead of just licensing existing shows.-

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2K views · 50 likes · 4 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

and making the billionaires buying these companies even richer. So first, the streamers said "let's get rid of commercials." Sounds great, right? So how do we make money, the shareholders asked. We'll charge a nominal fee, and the viewers will get to watch whatever they want-- h

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2K views · 46 likes · 4 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

--and why it works, to make sure you have a better system to replace that system. The tech bros did not understand the business and did not have a better system to replace it, and were worried about one thing: lining their pockets and the pockets of their shareholders, -- https:/

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2.1K views · 54 likes · 5 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

and went out and bought their products. Then, tech bro "disruptors" came into an industry they didn't understand and disrupted it. But as I heard in the Children of Tendu podcast this week, if you want to disrupt something, you first have to understand how it works-- https://t.c

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2.3K views · 58 likes · 3 reposts · 2 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

but if you wanted cable, you paid for cable. It was a symbiotic system where the networks got paid by advertisers, the TV writers for paid by the networks, the viewers got their shows, and the advertisers got paid when the viewers saw their commercials-- https://t.co/vO1whl0OKR

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2.3K views · 49 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

Getting hired on one show was damn near impossible, but it WAS possible, and once you got that job, you could survive the lean times. Viewers watched those shows, and the shows made money from advertisers. Commercials that companies paid for. Basic cable was free (NBC, CBS, etc)-

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2.4K views · 46 likes · 3 reposts · 1 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

weekly pay, being paid to write the episodes, and then after the show aired, in residuals. That means that if you worked on one show for six months, it would carry you through the rest of the year, when you'd start the process over again-- https://t.co/1ndh3rycKC

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2.5K views · 51 likes · 3 reposts · 2 replies Open on X →

Gina Ippolito@GinaIppy12 Jun

-on those shows shortly after that. The writer rooms started up around June, the shows went into production in the months after that, and the season of the show was released in the fall. While working on a show, writers made money on that show in three ways: https://t.co/hBPjbyec

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2.9K views · 49 likes · 3 reposts · 1 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.6K12 Jun

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1.7K

1.5K

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1.6K

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1.9K

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32214 Jun

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.85%12 Jun

3.04%

3.40%

3.20%

3.69%

3.55%

3.77%

3.45%

3.48%

4.00%

4.75%

6.07%

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3.42%14 Jun

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes90.5%1 536 in total

Reposts5.6%95 in total

Replies3.1%52 in total

Bookmarks0.9%15 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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