Joy Hawkins ✓
@JoyanneHawkins · Toronto, ON · joined 22 Jul 2014
Google Business Profile Product Expert. Speaker at Mozcon & Pubcon. Owner of @SterlingSkyInc, @localsearchlink, and @localuniv. Mom of 3. Christian.
25 963Followers
492Following
18 299Posts total
22.3KViews on collected posts
Últimas publicaciones
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Did you miss our live webinar last week? Watch the on demand video!
Attendees every month bring websites and get an audit from myself and @ownyourserp over on YouTube!
Last week we looked at how Your Google Maps Ranking Is Quietly Destroying Your Calls (Live Audit)
Watch on h
212 views · 2 likes
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@JoyanneHawkins @rustybrick @glenngabe Rankings can bounce back and traffic can still lag, because half of what used to show up as a click now shows up as an AI answer with no visit attached. Recovery looks different than it used to.
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@JoyanneHawkins @rustybrick Oh, and that site reached out after dropping by nearly 100%... Completely gone (even for branded queries). After seeing several examples of that happening, I reached out to Google since none of that looked right.... Then several came surging back. Here
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@JoyanneHawkins @rustybrick More about this below. I've had a number of sites reach out after getting hit then. Some then recovered completely on 9/12-ish, some didn't. Heavy impact to ultra-ymyl sites (like gambling, sports betting, etc.) This is on Google's end btw. Nobody that
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Does your traffic look like this in early Sept?
Have you seen a recovery?
h/t @rustybrick & @glenngabe
https://t.co/axo2K8bn5c https://t.co/sWSIstrlF4
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Few things frustrate clients more than learning that their own habits and location affect how their business shows up in Google, and it comes up with us again and again.
Your location, past searches, personalization settings, and even the hour of the day can reshape the results
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Excited to share that I'm speaking at CMSEO 2026 in Chiang Mai this November.
The full agenda just dropped: sessions across AI search, technical SEO, link building, content, and the business side most conferences won't touch. Find me while you're there; would love to connect. ht
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0:34
@JoyanneHawkins This matches what we see on geo-grids too. “We’re #1” from one office IP is almost meaningless. Coverage across the map matters more than a single pin.
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Welcome to Google Land. A quick update on the huge drops I reported yesterday. A number of the sites that fell off a cliff around 9/4 completely surged back yesterday. They dropped heavily in Search and some in Discover as well. The recovery is wild... See one below. And note, ht
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@JoyanneHawkins In my experience, this has been happening to some extent for longer than just May.
Why would GSC report an average position? Because it’s always in flux between a certain range.
Rank tracking takes a snapshot in time and it can vary across a range of different f
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@JoyanneHawkins This is another reason search visibility is moving toward share of presence instead of one position. The same idea applies to AI answers: being #1 once means less than consistently being considered.
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🚨 "Position #1" on Google is officially DEAD. 🚨
An SEO messaged me seeing something bizarre, so I reached out to Yext to dig into the data. What they found after analyzing 8.16 MILLION search screenshots blew us away.
Right after Google’s May Core Update:
⚡ Organic rankings htt
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Frente a cuentas del mismo tamaño
12 publicaciones de los últimos 90 días, junto al rango de 10K–100K seguidores. llega a menos gente que cuentas de su tamaño.
Visualizaciones medianas336esta cuenta953mediana de 10K–100K
Alcance, %1.29%esta cuenta3.62%mediana de 10K–100K
Interacción, %1.24%esta cuenta1.51%mediana de 10K–100K
| Métrica | Esta cuenta | Mediana de 10K–100K | Proporción |
|---|---|---|---|
| Visualizaciones medianas por publicación | 336 | 953 | 0.35× |
| Alcance (visualizaciones ÷ seguidores) | 1.29% | 3.62% | 0.36× |
| Tasa de interacción | 1.24% | 1.51% | 0.82× |
Otras cuentas de este rango → Comparar con otra cuenta → Cómo se construyen estas referencias →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
7.4K2 Sep
253 Sep
72
10.8K13 Sep
317 Sep
84418 Sep
87421 Sep
1.4K
250
422
422 Sep
212
Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
1.67%2 Sep
0.00%3 Sep
4.17%
0.69%13 Sep
0.00%17 Sep
1.54%18 Sep
1.72%21 Sep
0.74%
0.80%
1.66%
25.00%22 Sep
0.94%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.51%.
What the audience does
Likes56.8%192 in total
Reposts4.7%16 in total
Replies10.9%37 in total
Quotes2.1%7 in total
Bookmarks25.4%86 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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