Kody Nordquist ✓

@KodyNordquist · joined 03 Apr 2022

Founder of Nord Media | Performance Marketing Agency for DTC brands looking to grow profitably.

38 863Followers

962Following

34 817Posts total

9.8KViews on collected posts

Últimas publicaciones

Kody Nordquist ✓@KodyNordquist23 Sep

Your ESP charges you for list growth whether your revenue grows or not. And you never sit down and ask if you're overpaying for the same job. Here’s the breakdown that never shows up on the bill: 1. Bigger doesn't always mean better. You can end up paying more every month for 415 views · 1 likes · 0 reposts · 1 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

@KodyNordquist @jimmykim yo yo - see you soon 19 views · 2 likes · 0 reposts · 0 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

The brands winning right now all have one thing in common. They’re pushing very hard on partnership ads, not whitelisting ads. Partnership ads (yes there’s a difference in Meta’s eyes). Some of our brands are spending 70%+ of their budget on partnership ads right now. Few 1.4K views · 4 likes · 0 reposts · 2 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

@KodyNordquist keeping good clients sounds way less exhausting than constantly chasing new ones 25 views · 0 likes · 0 reposts · 0 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

@KodyNordquist That ENOUGH number is huge. 72 views · 1 likes · 0 reposts · 1 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

One of my first mentors taught me to never be greedy. Do good work, be good to people and make what you need to make. But never be greedy. The rest works itself out. 1.5K views · 4 likes · 0 reposts · 2 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

@KodyNordquist solid retention can hide an underpriced retainer when client scope grows faster than your monthly fee. 9 views · 1 likes · 0 reposts · 0 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

@KodyNordquist @jimmykim See you tomorrow brother 298 views · 5 likes · 0 reposts · 1 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

@KodyNordquist Appreciate you 🙏 108 views · 2 likes · 0 reposts · 0 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

Small tidbit about me - I have severe social anxiety and hate going to conferences and events as it stresses me out. Super appreciative for @jimmykim and what he’s built with Commerce Roundtable as it’s the one event I’ve attended every year for 3 years now. People seem to 3K views · 41 likes · 2 reposts · 13 replies Open on X →

Kody Nordquist ✓@KodyNordquist20 Sep

I talked to a brand recently who asked about my pricing strategy and I explained that we don’t have to be the most expensive agency as we make our money on retention. I make enough off of each client to cover costs and be profitable / happy. We don’t do much marketing and our 3K views · 13 likes · 0 reposts · 5 replies Open on X →

Frente a cuentas del mismo tamaño

11 publicaciones de los últimos 90 días, junto al rango de 10K–100K seguidores. llega a menos gente que cuentas de su tamaño.

Visualizaciones medianas298esta cuenta924mediana de 10K–100K

Alcance, %0.77%esta cuenta3.62%mediana de 10K–100K

Interacción, %1.85%esta cuenta1.52%mediana de 10K–100K

Métrica	Esta cuenta	Mediana de 10K–100K	Proporción
Visualizaciones medianas por publicación	298	924	0.32×
Alcance (visualizaciones ÷ seguidores)	0.77%	3.62%	0.21×
Tasa de interacción	1.85%	1.52%	1.22×

Otras cuentas de este rango → Comparar con otra cuenta → Cómo se construyen estas referencias →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3K20 Sep

108

298

1.5K

1.4K

41523 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.63%20 Sep

1.88%

1.85%

2.01%

11.11%

0.41%

2.78%

0.00%

0.43%

10.53%

0.48%23 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes68.5%74 in total

Reposts1.9%2 in total

Replies23.1%25 in total

Quotes0.9%1 in total

Bookmarks5.6%6 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Últimas publicaciones

Frente a cuentas del mismo tamaño

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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