Ayman Al-Abdullah 🧱 ✓
@aymanalabdul · Free Notion Company Wiki 👉 · joined 26 Mar 2009
Former CEO of @AppSumo (grew from $3M to $80M+/yr). I help CEO's go from 7 to 9 figures by working less. Join Waiting List 👇
33 787Followers
1 692Following
25 431Posts total
394.3KViews on collected posts
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Appreciate the shoutout Mitchell!
I was obsessed with being a lean, automated machine.
In 2021, $1M revenue per employee was elite.
Today the bar is $5M.
Every hire you add is a bet that a human beats AI/software. (Most of those bets lose now.)
Fight the good fight against
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Instagram had 13 employees when Facebook bought it for $1 billion.
Most companies go the other way.
The team grows, and each person starts doing a little less than they're capable of. Researchers call it social loafing (the group project effect, basically).
Motivation drops,
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2:22
Woke up to this message from a founder who launched on AppSumo years ago.
16 years old living in the slums of Turkey.
One launch changed the trajectory of his entire life. He's now doing 8 figures in revenue and ripping.
Entrepreneurship is the closest thing to a fair fight
837 views · 21 likes
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If you're 50/50 on having kids
Have the kids
Trust
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I ran my last company to $84M on the back of a Google Sheet.
I'd never do it that way again...
Now an AI agent pulls every number, compares it to my goals, and only DMs me only when one is off.
My execs spend less time filling out paperwork
And more time turning red numbers
1.8K views · 19 likes
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@aymanalabdul One of the most valuable business threads I’ve read in a long time.
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@jodie_cook I'm writing the book:
9 STEPS TO 9 FIGURES
The complete guide to go from 7 figures to $100M.
Follow and I'll break down each Plateur with the exact $100M playbook behind it.
See you at $100M 🤝 https://t.co/gb3yMlZ8P3
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@jodie_cook Amateurs collect frameworks. Masters cut them down.
These aren't a checklist, they're a diagnostic.
Rate yourself Red/Green/Yellow and your lowest score is your operational bottleneck and your next 90 days of work. What got you here won’t get you there.
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@jodie_cook Protect: You're one PR crisis away from writing a $10M check.
Legal, compliance, brand risk. Most founders ignore this until it's a five-alarm fire. Build the firewall before you need it.
Each plateau unlocks the next one: https://t.co/RP7xYl5hxP
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@jodie_cook Psychology: The company can only grow as fast as the CEO does.
The hardest part of going from $3M to $84M wasn't strategy. It was rewiring my own identity as the job changed underneath me.
And making sure everyone else (including customers) was along for the ride: h
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5:02
@jodie_cook Plan: The destination belongs inside the roadmap, not above it.
Every quarter we asked one question: "What's the one thing that, if we nail it, makes everything else easier or unnecessary?"https://t.co/6WQEbBRgkh
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@jodie_cook Process: Build the machine so the machine builds the company.
At AppSumo, our "Profit Factory" ran the whole business: close deals Monday, copy Tuesday, email Wednesday, support Thursday, source deals on Friday.
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@jodie_cook Performance: What gets measured gets managed. What gets managed gets money.
We tracked revenue per employee like a religion. Beat Apple, Google, and Amazon on that metric. https://t.co/GRx2JBPLIJ
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@jodie_cook People: Your first 10 hires either accelerate you or become anchors.
I hired people who could run without me. Every hire that needed daily direction cost me months.
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@jodie_cook Promotion: Find one channel and max it out before you add the next.
At AppSumo, email was the engine. We didn't chase 10 channels. We made email print money, then layered on partnerships, affiliates, and paid once email was already profitable.
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@jodie_cook AppSumo started by selling digital deals.
When we reframed around "the tools you use to grow your business shouldn’t put you out of business" every product decision got easier and retention climbed.
The graveyard of business is littered with companies obsessed with
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@jodie_cook The Reframe
Problem: Products decay. Problems are timeless.
Product → Problem
Products decay
Problems are timeless
AmEx started as a freight company. They abandoned trains for credit cards and built a $150B empire
Still serving Business Travelers https://t.co/BqA
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@jodie_cook The Rename:
Persona: Exclude 99% of customers to serve the 1% who'll love you.
When AppSumo narrowed from "entrepreneurs" to "Marketing Agency Matt" CAC dropped and AOV tripled.
“Person” didn’t click but renaming this to "Persona" made people understand insta
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0:35
@jodie_cook Expertise is taking the fundamentals to their limit.
So I deleted a quarter of my life's work and compressed it down from 12 to 9 mission-critical steps
9 Steps to 9 Figures:
Start Up: Persona, Problem, Promotion
Scale Up: People, Performance, Process
Grow Up: Pla
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@jodie_cook After teaching it to hundreds of CEOs, I learned:
A framework people can't remember is a framework people will never use.
A coach once watched Kobe practice for 45 minutes. Nothing but basic layups and jump shots.
Why? "I don't get bored with the basics." https://t
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@jodie_cook In that article, The 12 Plateaus mapped to the 3 stages:
Start Up: Person, Product, Promotion, Process
Scale Up: People, Performance, Plan, Profits
Grow Up: Psychology, Pinnacle, Protection, Press https://t.co/tlL2mZYeiT
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In 2022, Forbes covered my framework: "The 12 Plateaus of Progress” - "The 12Ps":
https://t.co/kliEAoSwcO https://t.co/VLRDvpMAKL
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$1M-$100M has a process to follow.
You have to do the right things at the right time or you’ll be cracking an egg on your freshly baked cake and wondering why it tastes off.
This was my zone of genius.
As CEO you have to know which stage you’re in and attack accordingly
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But don't get it twisted: $0-$1M is 10x harder.
You're searching for PMF. You don't have the funds to grow. You're discovering flight. This is art. This is why Founders make the big bucks.
But anybody can get to $1M/year on pure founder savagery.
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The best CEOs know which stage they thrive in… and when they've become the bottleneck
Here is Noah and I discussing it back in 2021 when I stepped down: https://t.co/yvKcCZ8xwx
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1:12
What I realized is that Companies go through 3 very unique stages:
Start Up: Getting a company from 0 to 1
Scale Up: Scaling it to $100M
Grow Up: Growing to $1B+ and beyond
While your title is "CEO" through all 3 phases, your job couldn't be more different
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At AppSumo we watched 1,000+ companies launch.
It gave me a unique watchtower over the industry
Looking back at the most and least successful, ONE correlation was clear:
The companies that scaled had founders who attacked the right problems at the right time.
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Going from $0-$1M is an art
Going from $1M-$100M is a science
I took AppSumo from $3M to $84M in 6 years while cutting my own hours in half doing it.
Here's the recipe:
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This is a masterclass in strategic focus from @willahmed of @WHOOP https://t.co/RDa9BzleaI
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1:11
Frente a cuentas del mismo tamaño
28 publicaciones de los últimos 90 días, junto al rango de 10K–100K seguidores. llega a mucha gente, pero pocos de esos espectadores reaccionan.
Visualizaciones medianas2 428esta cuenta961mediana de 10K–100K
Alcance, %7.19%esta cuenta3.53%mediana de 10K–100K
Interacción, %0.68%esta cuenta1.59%mediana de 10K–100K
| Métrica | Esta cuenta | Mediana de 10K–100K | Proporción |
|---|---|---|---|
| Visualizaciones medianas por publicación | 2 428 | 961 | 2.53× |
| Alcance (visualizaciones ÷ seguidores) | 7.19% | 3.53% | 2.04× |
| Tasa de interacción | 0.68% | 1.59% | 0.43× |
Otras cuentas de este rango → Comparar con otra cuenta → Cómo se construyen estas referencias →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
1.7K16 Aug
1.7K
1.5K
2.4K
1.3K
1.1K
1.2K
1.1K
6.7K
1.8K15 Sep
2.5K16 Sep
83717 Sep
1.3K
1.1K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
1.03%16 Aug
0.75%
1.26%
0.62%
1.06%
0.80%
0.60%
1.49%
0.22%
1.66%15 Sep
0.53%16 Sep
2.75%17 Sep
0.47%
0.88%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.59%.
What the audience does
Likes41.5%1 841 in total
Reposts3.1%136 in total
Replies1.8%81 in total
Quotes0.6%25 in total
Bookmarks53.1%2 357 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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