Leander Hofkes ✓

@LeanderHofkes · joined 20 Aug 2018

I build and scale YouTube brands • Founder of Justicul, Out Of Bounds, Agent Flappy & More • Strategist for Underknown

22 053Followers

769Following

18 755Posts total

16KViews on collected posts

Derniers posts

Leander Hofkes ✓@LeanderHofkes9 Sep

The type of diversification that branded channels give you. It's not too late to build one yourself. https://t.co/b9cYl451wf

906 views · 15 likes · 0 reposts · 1 replies Open on X →

Leander Hofkes ✓@LeanderHofkes8 Sep

Another new branded channel monetized with its first video 🚀 Being able to find and validate the right positioning gaps is a superpower. https://t.co/XvoZM513Hb

2.6K views · 57 likes · 1 reposts · 7 replies Open on X →

Leander Hofkes ✓@LeanderHofkes7 Sep

@LeanderHofkes 🐐 98 views · 1 likes · 0 reposts · 0 replies Open on X →

Leander Hofkes ✓@LeanderHofkes7 Sep

@LeanderHofkes the backlog is the only thing that saves you from the hamster wheel 246 views · 1 likes · 0 reposts · 0 replies Open on X →

Leander Hofkes ✓@LeanderHofkes7 Sep

@LeanderHofkes Dammm 186 views · 1 likes · 0 reposts · 0 replies Open on X →

Leander Hofkes ✓@LeanderHofkes7 Sep

$120,000+ generated from a single video. Years later, it still brings in around $3,000 every month. That’s the power of building a real brand with a backlog of evergreen content. You build a library of assets that can keep generating revenue while you sleep. For years. https:/

4.7K views · 50 likes · 0 reposts · 6 replies Open on X →

Leander Hofkes ✓@LeanderHofkes6 Sep

This video took 236 days to find the right audience. Now, it’s singlehandedly monetizing a branded channel that had previously been given up on. No repackaging. No A/B testing. Just patience and confidence that a high quality video will always get pushed eventually. https://t.co

2.7K views · 36 likes · 0 reposts · 3 replies Open on X →

Leander Hofkes ✓@LeanderHofkes4 Sep

@LeanderHofkes 🐐🐐 27 views · 1 likes · 0 reposts · 0 replies Open on X →

Leander Hofkes ✓@LeanderHofkes4 Sep

@LeanderHofkes 🔥🔥🔥🔥 89 views · 2 likes · 0 reposts · 0 replies Open on X →

Leander Hofkes ✓@LeanderHofkes4 Sep

@LeanderHofkes Goat 297 views · 3 likes · 0 reposts · 1 replies Open on X →

Leander Hofkes ✓@LeanderHofkes4 Sep

So far, I’ve: - Built Out of Bounds from 0 to 100,000+ subscribers and $300,000+ generated. - Built Agent Flappy from 0 to 140,000+ subscribers and $10,000+/month, with consistent sponsorships. - Scaled ThisIsLife from 56,000 subscribers and $5,000/month to 330,000+ subscribers,

4.2K views · 63 likes · 4 reposts · 10 replies Open on X →

Face aux comptes de taille comparable

11 posts des 90 derniers jours, à côté de la tranche de 10K–100K abonnés. touche moins de monde que les comptes de taille comparable.

Vues médianes297ce compte981médiane pour 10K–100K

Portée, %1.35%ce compte3.62%médiane pour 10K–100K

Engagement, %1.45%ce compte1.61%médiane pour 10K–100K

Indicateur	Ce compte	Médiane pour 10K–100K	Rapport
Vues médianes par post	297	981	0.30×
Portée (vues ÷ abonnés)	1.35%	3.62%	0.37×
Taux d'engagement	1.45%	1.61%	0.91×

Autres comptes de cette tranche → Comparer avec un autre compte → Comment ces repères sont établis →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.2K4 Sep

297

2.7K6 Sep

4.7K7 Sep

186

246

2.6K8 Sep

9069 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.82%4 Sep

1.35%

2.25%

3.70%

1.45%6 Sep

1.19%7 Sep

0.54%

0.41%

1.02%

2.54%8 Sep

1.77%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.61%.

What the audience does

Likes72.8%230 in total

Reposts1.6%5 in total

Replies8.9%28 in total

Bookmarks16.8%53 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Derniers posts

Face aux comptes de taille comparable

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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