Malte Landwehr ✓
@MalteLandwehr · Berlin, Germany · joined 01 Jan 2009
CPO & CMO Peec AI | Follow me to learn about Generative Engine Optimization
14 338Followers
35Following
5 685Posts total
45.8KViews on collected posts
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@MalteLandwehr LOL External links no one clicks on, killing the business that provided the answer. F that. Its why publishers are pondering removing themselves from Google altogether.
26 views · 1 likes
· 0 reposts · 1 replies
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@MalteLandwehr Also, been hearing that Google is planning to monetize publishers in GSC.
My theory: training users to click on citations + monetization = more publishers publishing OG content (that feeds AI more)
189 views · 3 likes
· 0 reposts · 0 replies
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@MalteLandwehr @glenngabe 11 Sep? somewhat aligns with drop dates which you and me + few others have been posting about recently?
702 views · 4 likes
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Google massively increased the number of external links within AI Overview answers. https://t.co/tHEkfahpW0
26.5K views · 180 likes
· 20 reposts · 22 replies
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@MalteLandwehr Das ist tragisch. Europa ist nicht in der Lage ein Umfeld zu schaffen in dem sich Best of Breed durchsetzen kann.
Mittelmäßigkeit, aber hauptsache Niemand wird zurückgelassen.
15 views · 2 likes
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What do you do when a competitor grows 1,100% overnight - and suddenly everyone questions your SEO strategy?
A few years ago, I joined a mature company that depended heavily on SEO.
We managed millions of URLs, but deliberately kept most of them out of Google’s index.
Our htt
476 views · 16 likes
· 4 reposts · 0 replies
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@MalteLandwehr What's the first thing people do wrong when it comes to pSEO in your opinion? Have you tested a website in the last few months that leans more programmatic?
5 views · 0 likes
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Naver AI Briefings (AI Overview equivalent) do not know who I am.
What is the best way to fix this? Speaking at #SearchSEOul next year?
Sidenote: Peec AI can now track Naver AI Briefings. https://t.co/Fo82YWlrmK
420 views · 1 likes
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@MalteLandwehr google is just dynamic pseo if you really think about it
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@MalteLandwehr yep
but most companies are just doing the bare minimum pSEO strategy which of course gets hit in few months (initially works though) and then those companies complain pSEO is dead
most companies aren't actually ACTUALLY willing to put in much effort into any SEO
80 views · 1 likes
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I don't understand the hate for pSEO. Just do it well and it works.
963 views · 11 likes
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A map of hotels. But you cannot actually click on the map. I repeat: clicking on the map does not take you to Google Maps. https://t.co/Ur9HppDRHL
885 views · 7 likes
· 0 reposts · 2 replies
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Hotels from Tripadvisor and Triago. This is an organic ranking. But the slider replaces the snippet. https://t.co/dJRG6x88Br
643 views · 3 likes
· 0 reposts · 1 replies
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Product sites. But this time including one that does not provide the proper structured data. https://t.co/HUDXxWiJea
637 views · 2 likes
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Product sites. Basically DMA appeasement for price comparison sites.
This is an extra box/slider in the SERPs. Rankings are based on an allow-list + organic rankings. https://t.co/uPSnf0UpO4
726 views · 4 likes
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Flights, Airlines, and Flight sites https://t.co/tLODA3GKnK
919 views · 3 likes
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Google just announced they are releasing the largest reduction in search result quality. But only for Europeans.
For my SEO friends outside of Europe, this is what Supplier Units, Structured Data Carousels, and the Places Sites feature look like. 👇 https://t.co/NeZjmvYPrn
11.4K views · 29 likes
· 3 reposts · 8 replies
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One of my coworkers has a tattoo designed by Gemini.
Is it fair to now consider them partially AI generated?
519 views · 1 likes
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Face aux comptes de taille comparable
19 posts des 90 derniers jours, à côté de la tranche de 10K–100K abonnés. portée ordinaire pour sa taille, réaction plus faible que la moyenne.
Vues médianes609ce compte924médiane pour 10K–100K
Portée, %4.25%ce compte3.62%médiane pour 10K–100K
Engagement, %0.85%ce compte1.52%médiane pour 10K–100K
| Indicateur | Ce compte | Médiane pour 10K–100K | Rapport |
|---|---|---|---|
| Vues médianes par post | 609 | 924 | 0.66× |
| Portée (vues ÷ abonnés) | 4.25% | 3.62% | 1.17× |
| Taux d'engagement | 0.85% | 1.52% | 0.56× |
Autres comptes de cette tranche → Comparer avec un autre compte → Comment ces repères sont établis →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
6379 Sep
643
885
963
80
22
42010 Sep
5
47611 Sep
15
26.5K21 Sep
702
18922 Sep
2623 Sep
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.47%9 Sep
0.62%
1.02%
1.77%
1.25%
4.55%
0.48%10 Sep
0.00%
4.20%11 Sep
13.33%
0.88%21 Sep
0.85%
1.59%22 Sep
7.69%23 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes59.4%271 in total
Reposts5.9%27 in total
Replies10.5%48 in total
Quotes2.4%11 in total
Bookmarks21.7%99 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
13 Sep
Daily snapshots since 13 Sep 2026; the dashed line is the starting count.
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