Phil Hedayatnia ✓

@PhilHedayatnia

cofounder & designer @airfoilstudio ✨ prev @spc

6 832Followers

2 357Following

14 384Posts total

306.9KViews on collected posts

Derniers posts

Phil Hedayatnia ✓@PhilHedayatnia18 Aug

https://t.co/nzBKfLM4MD 759 views · 2 likes · 0 reposts · 0 replies Open on X →

Phil Hedayatnia ✓@PhilHedayatnia18 Aug

A quick look behind the scenes... Since launching the site, I've also been having agents crawl other sources to expand the archive. As we add in new sources though that don't look like the ones that came before, we need to progressively update the rules that are used to filter h

3.3K views · 40 likes · 5 reposts · 6 replies Open on X →

Phil Hedayatnia ✓@PhilHedayatnia17 Aug

Update: just added semantic search and a MCP for the archive! https://t.co/25hea1JJmb 2.2K views · 19 likes · 0 reposts · 0 replies Open on X →

Phil Hedayatnia ✓@PhilHedayatnia17 Aug

Made some updates to the Annual Report Archive with the help of 🇸🇬's most cracked dev @rachpradhan! You can now search by meaning, not just keywords, and the MCP server is now live. https://t.co/3OYYbKWD1p

4.3K views · 41 likes · 2 reposts · 9 replies Open on X →

Phil Hedayatnia ✓@PhilHedayatnia16 Aug

@PhilHedayatnia sick, reminds me of https://t.co/k64G7BEF5a... i got bored of seeing tasteless slop ads in SF 4.2K views · 111 likes · 7 reposts · 2 replies Open on X →

Phil Hedayatnia ✓@PhilHedayatnia16 Aug

Please explore, and I hope you get lost in the archives as I have. https://t.co/MUKqPCLBMu 39.2K views · 543 likes · 40 reposts · 19 replies Open on X →

Phil Hedayatnia ✓@PhilHedayatnia16 Aug

To do this, I had agents crawl tens of thousands of annual report covers, created sets of rules for which to highlight/reject, and generated summaries of each. The result was about ~3k covers, all searchable and sortable. Some of these graphics are really, truly beautiful. https

11.6K views · 163 likes · 10 reposts · 3 replies Open on X →

Phil Hedayatnia ✓@PhilHedayatnia16 Aug

Why I wanted to build this: When the personal computer became popular and graphic design was “democratized,” the amount companies expected to pay for graphic design declined. And so, while they continued to invest in external branding and marketing, they stopped investing in 9.8K views · 112 likes · 3 reposts · 2 replies Open on X →

Phil Hedayatnia ✓@PhilHedayatnia16 Aug

For most of the last century, companies hired serious designers, illustrators, and artists for the most boring document they published: the annual report. I built an archive of 3000+ of them, spanning 1945-1991. https://t.co/Y8uxFafL6y

0:14

231.4K views · 4.6K likes · 480 reposts · 99 replies Open on X →

Face aux comptes de taille comparable

9 posts des 90 derniers jours, à côté de la tranche de under 10K abonnés. touche moins de monde que les comptes de taille comparable.

Vues médianes4 303ce compte3 866médiane pour under 10K

Portée, %62.98%ce compte284.40%médiane pour under 10K

Engagement, %1.53%ce compte1.49%médiane pour under 10K

Indicateur	Ce compte	Médiane pour under 10K	Rapport
Vues médianes par post	4 303	3 866	1.11×
Portée (vues ÷ abonnés)	62.98%	2.8× audience	0.22×
Taux d'engagement	1.53%	1.49%	1.02×

Autres comptes de cette tranche → Comparer avec un autre compte → Comment ces repères sont établis →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

231.4K16 Aug

9.8K

11.6K

39.2K

4.2K

4.3K17 Aug

2.2K

3.3K18 Aug

759

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.25%16 Aug

1.20%

1.53%

1.55%

2.84%

1.23%17 Aug

0.86%

1.59%18 Aug

0.26%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.49%.

What the audience does

Likes49.5%5 583 in total

Reposts4.8%547 in total

Replies1.2%140 in total

Quotes0.8%89 in total

Bookmarks43.7%4 926 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Derniers posts

Face aux comptes de taille comparable

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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