Yash Mehta ✓
@YMehta_ · Mumbai, India · joined 05 Aug 2014
Learning about markets, businesses & money. Sharing the interesting stuff I come across.
64 659Followers
77Following
28 692Posts total
12.1KViews on collected posts
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ACEVECTOR IPO: SNAPDEAL PARENT COMPANY SET TO HIT THE IPO MARKET
AceVector Limited, the parent company of Snapdeal, is coming up with its IPO from 25 September to 29 September 2026.
The company operates across value e-commerce, e-commerce SaaS and consumer brands, with
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A Request to All Bank Employees
Let us ensure that those who care for society can continue to count on essential banking services.
For healthcare professionals, banking supports everyday financial needs from receiving salaries and making payments to managing their finances with
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What makes Swastika Infra’s Mainbaord IPO interesting beyond the numbers? 🤔🚨
India’s power infrastructure capex cycle is creating opportunities beyond the power generators.
One company positioned in the middle of this theme is Swastika Infra, a Power Transmission &
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What makes Swastika Infra’s Mainbaord IPO interesting beyond the numbers? 🤔🚨
India’s power infrastructure capex cycle is creating opportunities beyond the power generators.
One company positioned in the middle of this theme is Swastika Infra, a Power Transmission &
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From a ₹0-brokerage disruptor in 2010…
to a financial ecosystem spanning:
Brokerage
Education
Mutual funds
APIs
Fintech investing
Lending
Asset management
Impact investing
And now investment banking.
Zerodha's journey is probably one of the most interesting Indian business
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And maybe that's the real lesson from Zerodha.
You don't always have to build an entirely new market.
Sometimes you can start with **one painful problem**, solve it extremely well…
and then keep asking:
“What is the next friction point for the same customer?”
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What I find most interesting is that they rarely seem to expand just for the sake of expanding.
There is usually a connection:
Existing customer
↓
Existing problem
↓
New product
↓
Deeper relationship
↓
New opportunity
That's a pretty powerful business flywheel.
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And this is why I don't think Zerodha's story is really about ₹0 brokerage.
That's just the headline.
The bigger story is:
They kept removing friction from different parts of the financial ecosystem.
First trading.
Then investing.
Then education.
Then infrastructure.
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For 16 years, Zerodha has been building relationships with investors.
Now imagine moving to the other side of the table.
Companies looking to raise capital.
IPOs.
Equity fundraising.
Capital markets.
The flow starts looking like:
Companies → Zerodha → Capital Markets →
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And now comes the part that caught my attention.
Investment banking.
Zerodha is entering merchant banking through Zerodha Corporate Advisors.
At first, this sounds like a completely new business.
But when you look at the journey…
it actually makes a lot of sense.
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Think about what Zerodha had built by this point.
Kite → trading
Coin → mutual funds
Varsity → education
Kite Connect → infrastructure
Rainmatter → fintech ecosystem
Zerodha Capital → lending
Fund House → asset management
Rainmatter Foundation → impact
Each
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And the scale came quickly.
By 2026, Zerodha Fund House had crossed roughly ₹15,000 crore in AUM and had more than 11 lakh investors.
That's a pretty serious business for an AMC that is only a few years old.
And Zerodha had one huge advantage:
It already had the
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Then came another big step.
@ZerodhaAMC
Launched in 2023 with smallcase, the AMC focused on passive investing and low-cost products.
And this was interesting because Zerodha was now moving further upstream.
First:
Help people trade.
Then:
Help people invest.
Now:
Help
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Meanwhile, Rainmatter was evolving too.
It wasn't only about fintech anymore.
Zerodha started backing businesses across areas like:
🌱 Climate
🏥 Health
⚽ Sports
🎓 Education
🚀 Deep tech
This is where Zerodha started looking less like a brokerage company…
and more like a
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Then Zerodha moved into another adjacent area:
@zerodhacapital.
An NBFC focused on lending products such as loans against securities.
Again, it wasn't a random expansion.
It was another layer around the same customer relationship.
Invest → borrow against investments →
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And Coin eventually became much more than a mutual fund platform.
Stocks.
Mutual funds.
ETFs.
Bonds.
SIPs.
The goal was slowly shifting from:
“Come here to trade."
to
“Manage your investments here.”
That's a very different business.
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And then came @Rainmatterin.
This might be one of the most underrated parts of the entire Zerodha story.
Instead of trying to build every financial product themselves, Zerodha started backing founders who were solving problems in finance.
@smallcaseHQ
@BeSensibull
@StreakTech
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Then came Kite Connect APIs.
This is where the story gets even more interesting.
Zerodha opened parts of its trading infrastructure to developers.
Suddenly, other fintech companies could build products on top of Zerodha.
Zerodha wasn't just building a product anymore.
It was
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And then they built a community around it.
TradingQ&A gave investors a place to ask questions, discuss strategies and learn from others.
This was clever.
Instead of spending all their energy convincing people to trade…
Zerodha started helping people become better investors.
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Then something interesting happened.
Zerodha realised that getting people to invest is only half the problem.
People also needed to understand what they were doing.
So in 2014, they launched @ZerodhaVarsity.
Free financial education.
No fancy upselling.
Just a huge library
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Then came Kite.
Instead of giving users another complicated trading terminal, Zerodha focused heavily on the product experience.
Clean interface.
Simple design.
Fast execution.
And slowly, “trading platform” became synonymous with Kite for a whole generation of Indian
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It started in 2010.
Zerodha = Zero + Rodha (barrier).
The idea was pretty straightforward:
Make trading cheaper, simpler and more accessible.
At a time when traditional brokers were charging percentage-based brokerage, Zerodha introduced a very different pricing model.
But
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🧵 @zerodha is much more than a discount broker.
I was looking into Zerodha’s journey recently and realised how interesting the business has become.
They didn't just build a brokerage.
They kept building around one question:
“What else can we simplify for investors?”
Here’s h
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Face aux comptes de taille comparable
23 posts des 90 derniers jours, à côté de la tranche de 10K–100K abonnés. touche moins de monde que les comptes de taille comparable.
Vues médianes92ce compte924médiane pour 10K–100K
Portée, %0.14%ce compte3.62%médiane pour 10K–100K
Engagement, %1.51%ce compte1.52%médiane pour 10K–100K
| Indicateur | Ce compte | Médiane pour 10K–100K | Rapport |
|---|---|---|---|
| Vues médianes par post | 92 | 924 | 0.10× |
| Portée (vues ÷ abonnés) | 0.14% | 3.62% | 0.04× |
| Taux d'engagement | 1.51% | 1.52% | 1.00× |
Autres comptes de cette tranche → Comparer avec un autre compte → Comment ces repères sont établis →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
624 Sep
93
63
92
59
54
36
36
197
207
2K23 Sep
2K
1.3K24 Sep
1.4K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
3.23%4 Sep
2.15%
1.59%
1.09%
1.69%
1.85%
2.78%
2.78%
1.02%
0.48%
0.00%23 Sep
0.05%
0.31%24 Sep
0.15%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes44.2%19 in total
Reposts2.3%1 in total
Replies46.5%20 in total
Bookmarks7.0%3 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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