jonah berger

@j1berger · joined 07 Dec 2010

Author MAGIC WORDS https://t.co/j8MU88Pp5H THE CATALYST, CONTAGIOUS, INVISIBLE INFLUENCE, Wharton Professor. Speaker. Consultant. Always be Curious.

31 709Followers

48Following

5 115Posts total

15.8KViews on collected posts

Derniers posts

jonah berger@j1berger18 Jun 2024

🚨 NEW RESEARCH 🚨 Expressing certainty can increase persuasion. But might the way people communicate (speaking vs writing) shape how much certainty they express? -Speaking leads people to express less certainty -Which reduces their communications' impact https://t.co/gZUOWyC0u9 ht

4.4K views · 42 likes · 11 reposts · 0 replies Open on X →

jonah berger@j1berger7 May 2024

Do how people express ideas indicate how successful they’ll be? Analyzing 40,000 college application essays demonstrates that applicants whose writing covers more ground, while moving more slowly, end up doing better in school (have higher GPA). https://t.co/iaqTx3um9y https://

6.2K views · 28 likes · 6 reposts · 0 replies Open on X →

jonah berger@j1berger20 Apr 2024

$40 for a family dinner? Nice example of the contagiousness of practical value https://t.co/AZErxvm6Al 2.7K views · 10 likes · 0 reposts · 0 replies Open on X →

jonah berger@j1berger10 Apr 2024

Happy Pub Day to Michael Norton and his new book The Ritual Effect! Filled with strategies and insights to help you incorporate the power of rituals in everyday life https://t.co/1k9dC2uKQl 2.5K views · 22 likes · 1 reposts · 0 replies Open on X →

jonah berger@j1berger25 Apr 2018

What is word of mouth? @Jeopardy Don't tell me they missed it... https://t.co/zwyidwE3rB

0 views · 427 likes · 57 reposts · 23 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.5K10 Apr

2.7K20 Apr

6.2K7 May

4.4K18 Jun

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.92%10 Apr

0.38%20 Apr

0.56%7 May

1.25%18 Jun

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes65.4%102 in total

Reposts11.5%18 in total

Quotes1.9%3 in total

Bookmarks21.2%33 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Derniers posts

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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