Jake Thomas

@jthomas__ · joined 26 Apr 2020

Helping you write better YouTube titles using psychology | Weekly newsletter: https://t.co/jyeFG9lUmf | Favorite books for YouTubers: https://t.co/8n8mSHte9m

33 465Followers

361Following

6 302Posts total

6.6KViews on collected posts

Derniers posts

Jake Thomas@jthomas__21 Sep

One thing I've recently changed my mind about: I now think it's ok for the title and thumbnail text to be the same sometimes. But the concept has to be truly great to double down on. 970 views · 11 likes · 0 reposts · 2 replies Open on X →

Jake Thomas@jthomas__6 Sep

Every week in my newsletter, I explain the psychology behind 5 viral YouTube videos. I rank them by how well they overperformed for their channel, and almost every week the best video is the simplest one. A lot of us try to overcomplicate titles, which is often a mistake. 1.4K views · 12 likes · 2 reposts · 2 replies Open on X →

Jake Thomas@jthomas__10 Aug

A hypothetical YouTube strategy question: If you were to start a new YouTube channel about pets, would you cover dogs AND cats, to maximize potential audience size, or dogs OR cats, to build a more focused audience? 2K views · 7 likes · 0 reposts · 6 replies Open on X →

Jake Thomas@jthomas__6 Aug

I recently gave the Creator Hooks chatbot an X account. Hide your daughters, hide your wives, my boy’s been working on his game. 2.2K views · 6 likes · 0 reposts · 0 replies Open on X →

Jake Thomas@jthomas__15 Oct 2022

I A/B tested 103 YouTube titles last month. Here’s what worked: 0 views · 2.6K likes · 274 reposts · 93 replies Open on X →

Face aux comptes de taille comparable

4 posts des 90 derniers jours, à côté de la tranche de 10K–100K abonnés. diffusé largement, mais peu de ces spectateurs réagissent.

Vues médianes1 684ce compte948médiane pour 10K–100K

Portée, %5.03%ce compte3.71%médiane pour 10K–100K

Engagement, %0.91%ce compte1.52%médiane pour 10K–100K

Indicateur	Ce compte	Médiane pour 10K–100K	Rapport
Vues médianes par post	1 684	948	1.78×
Portée (vues ÷ abonnés)	5.03%	3.71%	1.36×
Taux d'engagement	0.91%	1.52%	0.60×

Autres comptes de cette tranche → Comparer avec un autre compte → Comment ces repères sont établis →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.2K6 Aug

2K10 Aug

1.4K6 Sep

97021 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.27%6 Aug

0.65%10 Aug

1.17%6 Sep

1.34%21 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes64.3%36 in total

Reposts3.6%2 in total

Replies17.9%10 in total

Bookmarks14.3%8 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.