Lulu Cheng Meservey ✓
@lulumeservey · 🇺🇸 · joined 11 Jun 2015
Rostra founder, Shopify board, ex Activision & Substack, writing https://t.co/4xKo7wQTQo
147 945Followers
3 021Following
10 621Posts total
23.3MViews on collected posts
Derniers posts
Recherche de nouveaux posts…
I’m an appreciator of beautiful women. To paraphrase Nicolas Cage, I have respect for the dime
But hotness is fleeting; only creations endure. Even the aesthetic elite want to be judged for their accomplishments
Creating beautiful things is better than being a beautiful thing
36.1K views · 582 likes
· 18 reposts · 41 replies
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Can anyone help me understand why the story of…
Ilium became the IliAD
Odysseus became the OdysseY
Orestes became the OresteIA
Aeneas became the AeneID
Why the different suffixes?
Why are Aeneid and Iliad similar endings even though one is Latin and the other Greek? but
29.7K views · 89 likes
· 2 reposts · 16 replies
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Even political geniuses fumble, and this is a big one
The fact that jihadist terrorists murdered thousands of American civilians is THE defining circumstance of the 9/11 “death”
You can’t elide attribution and then lump it in with death of enemy combatants and casualties of war
119.6K views · 827 likes
· 29 reposts · 34 replies
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@lulumeservey We’ve been doing 1 star Google reviews for thousands of years https://t.co/GCxVJTFdP0
780 views · 10 likes
· 1 reposts · 0 replies
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@lulumeservey Yep—events change, human nature doesn’t
686 views · 9 likes
· 0 reposts · 0 replies
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This is also how I study comms. People don’t change. Every interaction between people has happened before
You can simulate reactions by literally knowing what happened last time, even if last time was centuries ago
84.4K views · 1.1K likes
· 41 reposts · 33 replies
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People are asking how I predict things. It’s very simple: You read history, and then you assume people are the same and historical events can still happen.
260K views · 13.9K likes
· 740 reposts · 163 replies
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It's official. We're a real company. We have wifi, and a website: https://t.co/525mWfG2rF
83.2K views · 439 likes
· 23 reposts · 44 replies
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@lulumeservey journo on my last company:
we built you up, so we can tear you down. that’s part of the deal
(can you believe it? someone actually said this to me, and then published lies and petty accusations on their website)
i saw the same dynamic play out with many, many
37.4K views · 92 likes
· 9 reposts · 5 replies
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Rostra is the name of my new company. I left the corporate world in pursuit of this mission:
To help founder-led companies go direct with their comms.
We've already started working! Our first project was the launch for @cognition_labs and their AI engineer Devin.
We have a
298.7K views · 989 likes
· 48 reposts · 83 replies
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GO DIRECT: THE MANIFESTO
I. TRADITIONAL PR IS DEAD.
For too long, founders have yielded control over their narratives to media and middlemen.
Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was
22.2M views · 7.2K likes
· 1.1K reposts · 465 replies
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Face aux comptes de taille comparable
9 posts des 90 derniers jours, à côté de la tranche de 100K–1M abonnés. diffusé bien au-delà de son propre public, et ce public réagit.
Vues médianes36 090ce compte5 983médiane pour 100K–1M
Portée, %24.39%ce compte1.49%médiane pour 100K–1M
Engagement, %1.31%ce compte0.93%médiane pour 100K–1M
| Indicateur | Ce compte | Médiane pour 100K–1M | Rapport |
|---|---|---|---|
| Vues médianes par post | 36 090 | 5 983 | 6.03× |
| Portée (vues ÷ abonnés) | 24.39% | 1.49% | 16.4× |
| Taux d'engagement | 1.31% | 0.93% | 1.41× |
Autres comptes de cette tranche → Comparer avec un autre compte → Comment ces repères sont établis →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
22.2M19 Mar
298.7K
37.4K
83.2K
260K29 Aug
84.4K
2.4K
686
780
119.6K31 Aug
29.7K1 Sep
160.4K
36.1K2 Sep
Last 13 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.04%19 Mar
0.38%
0.29%
0.61%
5.71%29 Aug
1.36%
0.59%
1.31%
1.41%
0.75%31 Aug
0.37%1 Sep
0.96%
1.80%2 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Likes70.3%26 712 in total
Reposts5.4%2 053 in total
Replies2.4%916 in total
Quotes1.2%446 in total
Bookmarks20.7%7 858 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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