Pe:p Laja ✓

@peeplaja · Austin, TX · joined 18 Jan 2009

I know what your target customers (ICPs) think of you. CEO @wynter_com. Founder @cxldotcom @speero_agency. Host of How to Win podcast.

47 291Followers

1 301Following

29 793Posts total

6.3KViews on collected posts

Derniers posts

Pe:p Laja ✓@peeplaja11 Sep

Most product launches these days should be a changelog entry. @poyark just published how Rippling, Notion and Profound run launches now that engineering ships weekly. I think the really interesting thing to look at what they stopped doing. Rippling tiers every release: small, 1.2K views · 4 likes · 1 reposts · 0 replies Open on X →

Pe:p Laja ✓@peeplaja11 Sep

Most original research dies the week it ships. Chase Doelling turned it into a go-to-market engine at Jumpcloud. I pinned him down for 45 minutes and this is what I learned on how to maximize original research: 1. Key things a survey needs to accomplish: Does the outcome 1.3K views · 5 likes · 0 reposts · 7 replies Open on X →

Pe:p Laja ✓@peeplaja10 Sep

@peeplaja Tip of the day, right here 67 views · 0 likes · 0 reposts · 0 replies Open on X →

Pe:p Laja ✓@peeplaja10 Sep

@peeplaja fair on the 48h bit. my guess is the hard part just moved to picking a question worth asking, the data was never the bottleneck still beats another listicle 👍 9 views · 1 likes · 0 reposts · 1 replies Open on X →

Pe:p Laja ✓@peeplaja10 Sep

@peeplaja what's the sample size you get in that window? 48h data is only worth publishing if the n holds up 14 views · 2 likes · 0 reposts · 1 replies Open on X →

Pe:p Laja ✓@peeplaja10 Sep

Any company can get data for original research in under 48h using Wynter. Getting original data used to be a challenge, but that excuse has gone away. Go publish some research! 1.6K views · 6 likes · 0 reposts · 5 replies Open on X →

Pe:p Laja ✓@peeplaja9 Sep

Email marketing is the category with the most sameness. 72% of the messaging on an average email marketing tool homepage is also on their competitors websites. Nobody sets out to sound like Mailchimp (or whoever the category leader is). But when you write your homepage, you 886 views · 6 likes · 0 reposts · 10 replies Open on X →

Pe:p Laja ✓@peeplaja8 Sep

99% of B2B software homepages claim AI. 86% claim to save you time. I know this because we scored 445 category leaders across 61 B2B categories on how much of their messaging also appears on competitors' pages. Average overlap: 57%. You probably sound a lot like your https://

1.3K views · 11 likes · 0 reposts · 7 replies Open on X →

Face aux comptes de taille comparable

8 posts des 90 derniers jours, à côté de la tranche de 10K–100K abonnés. en dessous de ses pairs à la fois en portée et en engagement.

Vues médianes1 027ce compte1 041médiane pour 10K–100K

Portée, %2.17%ce compte3.61%médiane pour 10K–100K

Engagement, %1.16%ce compte1.70%médiane pour 10K–100K

Indicateur	Ce compte	Médiane pour 10K–100K	Rapport
Vues médianes par post	1 027	1 041	0.99×
Portée (vues ÷ abonnés)	2.17%	3.61%	0.60×
Taux d'engagement	1.16%	1.70%	0.69×

Autres comptes de cette tranche → Comparer avec un autre compte → Comment ces repères sont établis →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.3K8 Sep

8869 Sep

1.6K10 Sep

1.3K11 Sep

1.2K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.43%8 Sep

1.81%9 Sep

0.68%10 Sep

21.43%

22.22%

0.00%

0.90%11 Sep

0.43%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.70%.

What the audience does

Likes39.3%35 in total

Reposts1.1%1 in total

Replies34.8%31 in total

Bookmarks24.7%22 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Derniers posts

Face aux comptes de taille comparable

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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