Scott Gorlick ✓
@sgorlick · United States · joined 09 Aug 2010
Building something new | Employee #99 @Uber
15 793Followers
1 852Following
4 772Posts total
5.9MViews on collected posts
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Hey @twilio,
We've been trying to get our A2P registration approved, but keep getting rejected despite submitting all of the required docs.
We're trying to become a customer. Is there someone who can DM us to help get this sorted out?
1.8K views · 7 likes
· 0 reposts · 5 replies
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update from @supabase https://t.co/zdIzri84Ke
839 views · 2 likes
· 0 reposts · 1 replies
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Hey @twilio your trust hub has auto rejected us 3 times despite submitting all requested docs.
We're a legitimate company trying to become a customer and can't get through to a human.
Can someone please DM us to help sort this out?
495 views · 4 likes
· 0 reposts · 3 replies
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@sgorlick 💯! @Uber really got the flywheel right. Makes me think of @andrewchen / @travisk's virtuous cycle https://t.co/CbAb485RXK
158.3K views · 449 likes
· 37 reposts · 4 replies
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We solved the chicken and egg problem at Uber by doing 3 things:
1. Paying drivers hourly until we had enough riders
2. Positioning cars in busy areas for faster pickup times
3. Encouraging riders to refer their friends
And then the growth flywheel really started to spin.
261.4K views · 2K likes
· 133 reposts · 24 replies
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From my time scaling @Uber, I’ve seen that the right people working on the right thing at the right time can change the world.
Every startup is different, but the tactics we used to grow can be applied at other companies.
I’m breaking down the best ones on X for free :)
222.3K views · 1.4K likes
· 60 reposts · 43 replies
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2/ On weekends, we’d put cars close to bars + restaurants where we thought people would be.
When you requested an Uber and a black Lincoln Town Car rolled up 2 minutes later, it felt like magic.
249K views · 1.2K likes
· 29 reposts · 5 replies
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3/ If a friend was riding with you who hadn’t tried Uber yet, we made it easy for you to refer them.
Each of you would get $10 off your next ride.
And your friends would refer their friends.
Word spread fast.
239.8K views · 978 likes
· 28 reposts · 6 replies
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1/ When we launched a new city, we didn’t have 100s of people requesting rides on Day 1.
But we had a few.
Since we wanted riders to see cars on the road 24/7, we paid drivers $30/hr to be online even if Uber wasn’t busy.
265.9K views · 1.2K likes
· 41 reposts · 16 replies
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Today, Uber is a $140B company with more than 6 million drivers.
But in the early days, we had to overcome the same chicken and egg problem many startups face:
Without drivers ➡️ riders couldn’t get a car
And without riders ➡️drivers couldn’t make $
Here’s how we solved it:
4.4M views · 9.6K likes
· 1.3K reposts · 334 replies
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Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
4.4M2 May
265.9K
239.8K
249K
222.3K
261.4K
158.3K
1.2K30 Jun
49519 Jan
11.6K12 Feb
839
1.8K25 Feb
Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.26%2 May
0.46%
0.42%
0.48%
0.68%
0.82%
0.31%
0.66%30 Jun
1.41%19 Jan
0.72%12 Feb
0.36%
0.68%25 Feb
Reactions — likes, reposts, replies and quotes — divided by views.
What the audience does
Likes55.8%16 843 in total
Reposts5.3%1 592 in total
Replies1.5%465 in total
Quotes0.7%224 in total
Bookmarks36.7%11 073 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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