IAB UK

@IABUK · Covent Garden, London · joined 06 Nov 2008

Bringing the digital ad industry together to build a better future. Follow for latest news, events and research from the IAB and our members

32 167Followers

1 727Following

24 032Posts total

3.5KViews on collected posts

Ultimi post

IAB UK@IABUK2 Aug 2024

We’ve introduced a new AI course to our training hub which looks at how to get the most out of #artificialintelligence, how it can empower creativity, how AI helps marketers make sense of the open internet & much more 🌐 Get started now 👉 https://t.co/cViFXa1h0I #AI #Digital htt

0:20

430 views · 4 likes · 0 reposts · 1 replies Open on X →

IAB UK@IABUK2 Aug 2024

New on the IAB Member Vault 🗝️ @ondevice look at the magic of cross-media plans 🪄 @adswizz take a deep dive into audio advertising 🎙️ @imediaOOH on leading the privacy-first, digital revolution 🔏 Find them all here 🔗 https://t.co/tj0VHEiTyI https://t.co/H97qf7qxrF

428 views · 3 likes · 2 reposts · 1 replies Open on X →

IAB UK@IABUK1 Aug 2024

With a new government in place our Public Affairs Lead, Gareth Lyon, breaks down what @IABUK members can expect from the #LabourGovernment and how we’re engaging with the record number of new #MPs elected 👉 https://t.co/DonslphT0U https://t.co/vBDtBQmmjl

294 views · 1 likes · 0 reposts · 1 replies Open on X →

IAB UK@IABUK1 Aug 2024

July's Joy of Digital Award goes to…. Cadbury ✨ Our Chief Digital Cheerleader, Joy, loved the throwback to yesteryear while bringing it bang up to date with the smart & fun use of #AI. Congrats @CadburyUK, @VCCP & Bernadette on the win - more here 👉 https://t.co/MMW4yHuS1i https

597 views · 3 likes · 0 reposts · 1 replies Open on X →

IAB UK@IABUK25 Jul 2024

What does @Google's plan to keep cookies mean for your strategy? We're inviting @IABUK members to join an exclusive industry discussion on the shift from a no to a low cookie ecosystem. Tickets here 👉 https://t.co/WEIIax5vFY https://t.co/Yyl7eUzds8

174 views · 1 likes · 0 reposts · 0 replies Open on X →

IAB UK@IABUK23 Jul 2024

"This news represents a significant shift in Google’s approach to third-party cookies, but it isn’t & shouldn't be a return to cookies as the default. Our industry has made huge progress over the past 4 years" Full statement from our CEO @jonmew 👇 https://t.co/AuX563zyRJ https:

1.5K views · 8 likes · 1 reposts · 5 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K23 Jul

17425 Jul

5971 Aug

294

4282 Aug

430

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.91%23 Jul

0.57%25 Jul

0.84%1 Aug

0.68%

1.40%2 Aug

1.40%

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes54.1%20 in total

Reposts8.1%3 in total

Replies24.3%9 in total

Quotes5.4%2 in total

Bookmarks8.1%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Ultimi post

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Account simili