Justin Brooke ❤️🔥 ✓
@IMJustinBrooke · DEEP in the Mountains of TN · joined 24 Nov 2022
Ex-atheist | Use Google ads to make $3M/year with 3 employees & home for dinner every night… you in?
15 979Followers
830Following
9 157Posts total
262KViews on collected posts
Ultimi post
Cerchiamo nuovi post…
Have you built evals and graders into your agents yet?
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Finally got around to installing Grokbot.
People been asking me if it’s better than Hermes.
It’s a toy.
Many people will love Grokbot because it’s easy to use, and legitimately can do things.
But dude, it’s a toy in comparison.
Hermes is infinitely scalable on a cloud http
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Passing on my best wisdom, pt 8
21yrs of Hook Writing Advice in <600 Words
As I thought about everything I could probably teach you, one thing stood out as the most important lesson. That lesson is "When you increase relevance, you increase conversion."
This is why everyone
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@IMJustinBrooke This is strong. I agree with most of it, especially the part about books being one of the easiest things to advertise because the buyer already understands what they are.
The piece I’d add is that I think most experts still stop one step too early.
They think the
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I’ve read 200+ business books in my 21yrs in business, and 1 strategy is massively underrated…
Environment design.
It’s unsexy but think about Batman’s Bat Cave.
NOTHING was put into the Bat Cave that didn’t accelerate his mission.
But we put TVs in our offices and PS5’s
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@IMJustinBrooke Thanks man. My wife’s been pushing me to get it written… this is a great nudge and incredible resource. Appreciate you 🔥🙌
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@IMJustinBrooke The bulk-order and bundle giveaway strategies are seriously clever. Most authors think selling books means selling one copy at a time, mate.
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Passing on my best wisdom, pt 7
Just got back from coffee with a local church friend about marketing ideas for his book.
My last book made me $2.4mil, so I know a little about selling books.
First, let’s talk about why YOU MUST have a book.
1. Everyone buys them. I even know
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Passing on my best wisdom, pt 6
One of my businesses made $4.8mil before I sold it, and I learned a HUGE life lesson…
Keeping money > Making money
Don’t even read another sentence until you internalize what I just said.
Seriously, friggin slow down a second and really
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@IMScalable Never heard of an ex atheist before
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If you liked this information…
I’d love a RT, it helps me a lot.
Also, follow @IMScalable for more tips and threads like this.
💪🧠
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What I Would Do Differently
1. Offer a video tour for those who didn’t want to get on a call
2. Outsource the sales calls, building a sales team is hard
3. Send the book with a sales letter in the packaging
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Use FB ads
We used FB ads to both target a lookalike audience of our subscribers and also retarget anyone who visited our pages.
This was substantially more expensive per customer $18-$35 per sale, but was still profitable.
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Use Google ads
We used Google search ads #PPC for anyone searching “retargeting book” and cost us roughly $9 per buyer.
Make sure to also use Google remarketing ads for anyone who visits and doesn’t purchase right away.
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ShipOffers + 48hrBooks
These two services were key to our printing and shipping of our books.
We tried many services and some would deliver the wrong book, misprints, and worse.
Trust me, just use these two services.
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Upsell to coaching
After our customers received our book, we would call them to let them know we have people available to help them do what we teach in the book.
Many were happy to get help and bought our coaching program for $3k.
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Upsell to course
Books attract self-learners.
Self-learners like to buy courses. We offered them $100 off in our book for a $249 course.
Even though only 20% bought our upsell this extra revenue made our ads profitable and we scaled to nearly 50 sales a day at our peak.
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Length doesn’t matter
My book was thinner than a pencil.
Only 70ish pages long.
I wrote it by writing a 10 day email series. Slapped an intro and outro on it and VOILA - a book!
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Upsell to audio
Most people buying your book don’t want to wait for shipping.
They’ll gladly pay another $10-$20 for the audiobook version. Cost me only $300 on Fiverr for the voiceover.
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I wrote a book that made me $2.4mil, and it was never sold in bookstores or made any best seller lists.
Here’s what I learned… 🧵
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Rispetto ad account della stessa dimensione
9 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. arriva a più persone rispetto ad account della stessa dimensione.
Visualizzazioni mediane1 176questo account924mediana per 10K–100K
Copertura, %7.36%questo account3.62%mediana per 10K–100K
Interazione, %1.65%questo account1.52%mediana per 10K–100K
| Metrica | Questo account | Mediana per 10K–100K | Rapporto |
|---|---|---|---|
| Visualizzazioni mediane per post | 1 176 | 924 | 1.27× |
| Copertura (visualizzazioni ÷ follower) | 7.36% | 3.62% | 2.03× |
| Tasso di interazione | 1.65% | 1.52% | 1.08× |
Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
5.3K22 Dec
4.9K
4.8K
4.7K
2.6K23 Dec
12.1K18 Aug
14.2K1 Sep
54
106
1.2K2 Sep
31
5.3K3 Sep
3.2K
7614 Sep
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.56%22 Dec
0.47%
0.80%
1.43%
0.23%23 Dec
0.48%18 Aug
0.51%1 Sep
1.85%
1.89%
2.38%2 Sep
3.23%
1.65%3 Sep
1.21%
0.13%4 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes53.6%1 286 in total
Reposts4.2%100 in total
Replies3.6%87 in total
Quotes0.7%17 in total
Bookmarks37.9%908 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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