tweetindex
IT

Joseph Choi ✓

@JosephKChoi · NYC · joined 17 Aug 2018

📱 Private group for viral consumer app founders @ConsumerClub_ 🎙️ Host & Producer @Superwall Podcast 💼 Prev @Google @YouTube @UMich

20 069Followers
977Following
2 621Posts total
181.7KViews on collected posts

Ultimi post

NYC CONSUMER APP FOUNDERS and growth hackers & creators sushi night. this week. reply for invite w https://t.co/YJLHi3Ab2u
24.8K views · 164 likes · 1 reposts · 83 replies Open on X →
I found this stress-management app doing $18M ARR, tbh it's a masterclass in every part of the app business extremely rigorous direct-response ads, crazy onboarding, actually good value product talked to their chief product officer, recorded it. full vid 👇 0:00 Inside an 18 ht
51:41
16.2K views · 201 likes · 10 reposts · 15 replies Open on X →
"influencer marketing doesn't scale"⁣ "good ROI, but saturates quickly"⁣ ⁣ WRONG⁣ ⁣ Cal AI signed 2000+ influencers but they became HIGHER converting, the more they added. broke my frame for how to think about marketing https://t.co/FgKRD5jNdS
1:30
4.7K views · 23 likes · 1 reposts · 4 replies Open on X →
also his twitter is @A1fiedickens15 1.3K views · 2 likes · 0 reposts · 0 replies Open on X →
@JosephKChoi Loved chatting with you! 835 views · 5 likes · 0 reposts · 1 replies Open on X →
full interview on youtube too https://t.co/WESnvu1Jtw 6.8K views · 10 likes · 1 reposts · 2 replies Open on X →
I found the guy who built Cal AI's influencer marketing machine from $0 to $60M/yr got him to share literally everything he knows about influencer marketing for apps, team setup, scaling, etc 👇 full video 0:00 Fixing Chairs to 60 Million: The Cal AI Story 9:35 The Minimum http
51:43
79.3K views · 642 likes · 52 reposts · 25 replies Open on X →
@JosephKChoi Yeah, finding and testing formats + hooks that get you downloads is time consuming. Especially if your main source of income is not your consumer app yet. Definitely worth making content about it (if you have systems) or selling proven systems to do it. 498 views · 4 likes · 0 reposts · 0 replies Open on X →
@JosephKChoi Also check LinkedIn, 99% of legacy agencies have no idea what’s going on and how gen z consumer founder are farming vitality ‚industrialized‘ 2.2K views · 5 likes · 0 reposts · 1 replies Open on X →
@JosephKChoi This is such a good insight. And I would recommend everyone to start doing ugc internally first to really get a feeling for this space 2K views · 7 likes · 0 reposts · 1 replies Open on X →
"I need a cracked genz kid to run tiktok to go viral for my app" I get a dozens messages like this every week. it's very hard to answer bc there's so many bad agencies but typically the best ones operate like this: - start with 3-5 creators - low retainers + CPM bonuses for 43.1K views · 284 likes · 5 reposts · 20 replies Open on X →

Rispetto ad account della stessa dimensione

7 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. arriva a molti, ma pochi di loro reagiscono.

Visualizzazioni mediane6 780questo account924mediana per 10K–100K
Copertura, %33.78%questo account3.62%mediana per 10K–100K
Interazione, %0.72%questo account1.52%mediana per 10K–100K
MetricaQuesto accountMediana per 10K–100KRapporto
Visualizzazioni mediane per post6 7809247.34×
Copertura (visualizzazioni ÷ follower)33.78%3.62%9.33×
Tasso di interazione0.72%1.52%0.47×

Altri account di questa fascia →   Confronta con un altro account →   Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

43.1K1 Jul
2K
2.2K
498
79.3K26 Aug
6.8K
835
1.3K27 Aug
4.7K
16.2K3 Sep
24.8K7 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.72%1 Jul
0.39%
0.27%
0.80%
0.91%26 Aug
0.19%
0.72%
0.15%27 Aug
0.60%
1.40%3 Sep
1.01%7 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes32.3%1 347 in total
Reposts1.7%70 in total
Replies3.6%152 in total
Quotes0.2%9 in total
Bookmarks62.2%2 598 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Account simili