Off-White™

@OffWht · joined 29 Apr 2013

twitter account for fashion label based in Milan, Italy. defining the grey area between black and white as Off-White™⁣⁣ ⁣

194 573Followers

1Following

5 180Posts total

350.9KViews on collected posts

Ultimi post

Off-White™@OffWht22 Oct 2025

@OffWht I’d be glad to discuss something greatly exciting with you. 69 views · 1 likes · 0 reposts · 0 replies Open on X →

Off-White™@OffWht31 Jan 2023

@OffWht Stop doing cross shit and focus on this 319 views · 4 likes · 0 reposts · 2 replies Open on X →

Off-White™@OffWht27 Jan 2023

@OffWht @bircle_ 🔥 328 views · 1 likes · 0 reposts · 1 replies Open on X →

Off-White™@OffWht27 Jan 2023

off-white [spring-summer 23] c/o Virgil Abloh™ collection titled “exactly the opposite” directed by Ib Kamara • photographed by Thibaut Grevet the ss23 collection is grounded in craftsmanship, culture and community. ~ https://t.co/0R5413Lujc https://t.co/jv28coV0wm

80.1K views · 165 likes · 28 reposts · 18 replies Open on X →

Off-White™@OffWht26 Jan 2023

off-white [spring-summer 23] c/o Virgil Abloh™ collection titled “exactly the opposite”   directed by Ib Kamara • photographed by Thibaut Grevet the ss23 collection is grounded in craftsmanship, culture and community. ~ https://t.co/0R5413Lujc https://t.co/ZMsx09RJ2X

61.3K views · 119 likes · 27 reposts · 7 replies Open on X →

Off-White™@OffWht12 Jan 2023

@OffWht @chicagobulls This is quite possibly my favorite Air Jordan iteration. The Off-White™ x Air Jordan 5 Retro SP ‘Muslin’. https://t.co/X0b9nfM7Ut

1K views · 8 likes · 2 reposts · 0 replies Open on X →

Off-White™@OffWht12 Jan 2023

@OffWht @chicagobulls Y'all should make them get over .500 before you drop this... 929 views · 8 likes · 0 reposts · 1 replies Open on X →

Off-White™@OffWht12 Jan 2023

@OffWht Yoooo this will break the internet, restock these while at it 🔥 https://t.co/lSbz2V4unK

1K views · 7 likes · 0 reposts · 0 replies Open on X →

Off-White™@OffWht12 Jan 2023

A celebration of Virgil Abloh’s great passion for basketball and his city. Off-White™ c/o Chicago Bulls coming soon. cc: Chicago Don C https://t.co/YxbnsBWvh5

145.2K views · 810 likes · 121 reposts · 19 replies Open on X →

Off-White™@OffWht25 Dec 2022

Happy Holidays!   From all of us at Off-White™. https://t.co/zimCeQmD9x

60.7K views · 261 likes · 32 reposts · 7 replies Open on X →

Off-White™@OffWht6 Sep 2022

the first Off-White™ campaign directed by ib kamara and lensed by rafael pavarotti tethers the Off-White™ heritage to an evolving brand vision ~ new dialogue and perspectives emerge from the contemporary aesthetic language of the fw22 womenswear collection ~ available online htt

0 views · 277 likes · 55 reposts · 47 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

60.7K25 Dec

145.2K12 Jan

929

61.3K26 Jan

80.1K27 Jan

328

31931 Jan

6922 Oct

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.50%25 Dec

0.67%12 Jan

0.69%

0.97%

0.99%

0.25%26 Jan

0.27%27 Jan

0.61%

1.88%31 Jan

1.45%22 Oct

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes79.5%1 384 in total

Reposts12.1%210 in total

Replies3.2%55 in total

Quotes1.8%31 in total

Bookmarks3.4%60 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Ultimi post

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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