Mark Rubin ✓

@PixelsofMark · Los Angeles, CA · joined 30 May 2011

Executive Producer on @PlayXDefiant at Ubisoft in San Francisco. Previously known for being EP on Call of Duty.

90 174Followers

256Following

9 697Posts total

1.6MViews on collected posts

Ultimi post

Mark Rubin ✓@PixelsofMark16 Sep

It's still crazy to me that #XDefiant became the fastest-growing game in Ubisoft history. Fastest ever to 5 million players and topped out over 15 million players. That was done not by fancy marketing campaigns but by pure word of mouth. And yea free-to-play of course made 401.1K views · 7.3K likes · 462 reposts · 772 replies Open on X →

Mark Rubin ✓@PixelsofMark22 Dec 2025

I just saw that Vince Zampella passed away yesterday in a car crash. I had to read it multiple times to believe it. He was an amazing mentor and friend. He will be sorely missed. My heart goes out to his family. RIP my friend! 192.4K views · 4.5K likes · 219 reposts · 42 replies Open on X →

Mark Rubin ✓@PixelsofMark1 Dec 2025

Christmas when you have a cat. 🎄🐈 #Christmas #cat https://t.co/B5kzZtEv3H

49K views · 535 likes · 11 reposts · 37 replies Open on X →

Mark Rubin ✓@PixelsofMark15 Nov 2025

Oh and just to add, Dispatch is an amazing game! Well done @adhocstudio !!! I never met those guys that left Ubisoft as they left before I got there. Seems like some really great talent! Congrats! 17.9K views · 97 likes · 3 reposts · 4 replies Open on X →

Mark Rubin ✓@PixelsofMark15 Nov 2025

Just to be clear, because @jasonschreier reached out to tell me the article said that SC was in development in 2017 and I got there in 2019 and that is correct. What my message was trying to convey was that at no time when I was at Ubisoft was the SF team working on SC and that 26.2K views · 150 likes · 5 reposts · 10 replies Open on X →

Mark Rubin ✓@PixelsofMark15 Nov 2025

@PixelsofMark I still think about Xdefiant. Im glad I got to play for the time it was around. I had a blast. 7K views · 175 likes · 0 reposts · 2 replies Open on X →

Mark Rubin ✓@PixelsofMark15 Nov 2025

Saw the rumor from Bloomberg that we were working on Splinter Cell game before switching to Xdefiant. I can say that is not true. When I got to Ubisoft they had been working on a game for a year that was very ambitious but was struggling to find the fun. And it was NOT a Splinter 423.2K views · 2.5K likes · 148 reposts · 157 replies Open on X →

Mark Rubin ✓@PixelsofMark5 Jun 2025

@PixelsofMark Even with those limitations, the intentions of XDefiant were clear and you guys still achieved something incredible! 100% agree that the maps flowed super well, were very distinct and fun I will greatly miss running a 6 stack of Spiderbots 😂 Thanks for being the g

22.2K views · 251 likes · 8 reposts · 4 replies Open on X →

Mark Rubin ✓@PixelsofMark4 Jun 2025

@PixelsofMark Sucks you guys had to be associated with Ubisoft 3.3K views · 165 likes · 0 reposts · 0 replies Open on X →

Mark Rubin ✓@PixelsofMark4 Jun 2025

@PixelsofMark You are correct about the maps. You all created something that 99% of the population could never do. Hold your heads high. Your work will continue to live on! 4.4K views · 139 likes · 2 reposts · 1 replies Open on X →

Mark Rubin ✓@PixelsofMark4 Jun 2025

It’s a sad day for fans of XDefiant and for all of the passionate devs that worked so hard on this game. I want to thank everyone who played it and everyone who promoted it whether you were a big content creator or just a fan. Every voice mattered. In fact, I would say something 438K views · 7.3K likes · 594 reposts · 586 replies Open on X →

Rispetto ad account della stessa dimensione

1 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. arriva ben oltre il proprio pubblico, e quel pubblico reagisce.

Visualizzazioni mediane401 141questo account924mediana per 10K–100K

Copertura, %444.85%questo account3.62%mediana per 10K–100K

Interazione, %2.15%questo account1.52%mediana per 10K–100K

Metrica	Questo account	Mediana per 10K–100K	Rapporto
Visualizzazioni mediane per post	401 141	924	434×
Copertura (visualizzazioni ÷ follower)	4.4× audience	3.62%	123×
Tasso di interazione	2.15%	1.52%	1.41×

Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

438K4 Jun

4.4K

3.3K

22.2K5 Jun

423.2K15 Nov

26.2K

17.9K

49K1 Dec

192.4K22 Dec

401.1K16 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.96%4 Jun

3.22%

5.02%

1.19%5 Jun

0.68%15 Nov

2.53%

0.63%

0.58%

1.19%1 Dec

2.49%22 Dec

2.15%16 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes83.3%23 191 in total

Reposts5.2%1 452 in total

Replies5.8%1 615 in total

Quotes0.8%225 in total

Bookmarks4.8%1 342 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Ultimi post

Rispetto ad account della stessa dimensione

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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