Adam Kucharski ✓

@adamjkucharski · joined 02 Jan 2012

Epidemiologist/mathematician. Author of Proof and The Rules of Contagion.

128 438Followers

2 005Following

14 657Posts total

1.4MViews on collected posts

Ultimi post

Adam Kucharski ✓@adamjkucharski21 Jan

Sky have now confirmed a full refund of the charges and cancellation of the TV package. Glad this has been resolved – hope it leads to stronger protections for vulnerable customers. 1.8K views · 12 likes · 1 reposts · 1 replies Open on X →

Adam Kucharski ✓@adamjkucharski5 Jan

How do you perceive probability-based phrases? Take the quiz and see how you compare with the 500+ others who've done it so far... 5.3K views · 11 likes · 4 reposts · 2 replies Open on X →

Adam Kucharski ✓@adamjkucharski5 Jan

@adamjkucharski Often when scientists write for the general public they use probability phrases, it's important to read what they say and not what you wish. 52 views · 1 likes · 0 reposts · 0 replies Open on X →

Adam Kucharski ✓@adamjkucharski5 Jan

@adamjkucharski Where I worked in government, some of these terms had assigned probabilities, and others were discouraged/banned (precisely because of ambiguities). Draft reports also had percentages included so that reviewers could assess whether language effectively communicate 57 views · 2 likes · 0 reposts · 0 replies Open on X →

Adam Kucharski ✓@adamjkucharski4 Jan

@adamjkucharski Hi Adam, I did the survey saw the results then navigated away. Is there anyway to go back to the results. PS - love this. 157 views · 2 likes · 0 reposts · 3 replies Open on X →

Adam Kucharski ✓@adamjkucharski3 Jan

How likely is ‘likely’? Does ‘likely’ have a higher probability than ‘probable’? I put together a quick quiz so you can see how you interpret probability phrases, then see how you compare with others: https://t.co/Y5a4rf9rln There are some nice illustrative datasets out there on

14.8K views · 34 likes · 15 reposts · 8 replies Open on X →

Adam Kucharski ✓@adamjkucharski3 Jan

What is the point of social media? New post: https://t.co/jMGg3W68AB https://t.co/XrKlNy728J

3K views · 7 likes · 1 reposts · 0 replies Open on X →

Adam Kucharski ✓@adamjkucharski29 Dec 2025

Want a 2.5 minute primer on the ingenuity of randomised controlled trials? Of course you do. Made with the support of the @TEDFellow program. https://t.co/fHLk6ZbafO

2:40

4.2K views · 25 likes · 5 reposts · 0 replies Open on X →

Adam Kucharski ✓@adamjkucharski23 Dec 2025

@adamjkucharski @skytv Sounds like a very clear breach of both ofcom guidelines and how companies ought to behave in general. Thanks for sharing so I know to avoid @skytv! (Also… cancel the dd and don’t pay!) 124.3K views · 1.4K likes · 9 reposts · 5 replies Open on X →

Adam Kucharski ✓@adamjkucharski23 Dec 2025

Very angry with @skytv for upselling a new TV package to a customer they’d been notified had dementia - and doing this *one month* after I cancelled on the customer’s behalf because they weren’t aware they’d signed up in the first place. When challenged, Sky’s customer service 1.2M views · 23.4K likes · 2.5K reposts · 446 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.2M23 Dec

124.3K

4.2K29 Dec

3K3 Jan

14.8K

1574 Jan

575 Jan

5.3K

1.8K21 Jan

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.19%23 Dec

1.12%

0.72%29 Dec

0.27%3 Jan

0.41%

3.18%4 Jan

3.51%5 Jan

1.92%

0.32%

0.80%21 Jan

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes87.5%24 848 in total

Reposts8.9%2 536 in total

Replies1.6%465 in total

Quotes0.3%93 in total

Bookmarks1.6%449 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Ultimi post

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Account simili