Adam Nathan ✓
@adampnathan · More travel analysis → · joined 29 May 2008
Airlines, airports, hotels and cities. I explain the strategy and infrastructure behind how we travel. San Francisco.
36 620Followers
2 121Following
10 858Posts total
1.6MViews on collected posts
Ultimi post
Cerchiamo nuovi post…
Mayor Lurie talks a big game on housing. So I looked at the actual results, and they're pretty depressing.
SF built 2,406 homes last year, 23% of the state goal's annual pace.
Now he's calling for more rent control. He should build homes.
Let's look at promises v. results: htt
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I used to save one amenity kit from every airline I flew, and at one point I had about 300 of them (lol).
Then I recycled almost all of them.
Airlines still make millions of these things, but the business behind them is much more interesting than most of the kits. https://t.co/
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@adampnathan Turkish airlines is definitely a life saver for people in Eastern Europe wanting to connect anything Asia /Africa. They are almost always cheaper and available.
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Turkish is buying both sides of the network: 150 firm A321neos, 50 firm 787s and plans for up to 150 737 MAXs.
It wants 800+ aircraft and 170m+ passengers by 2033. Orlando, Lima, Rio, Glasgow and Windhoek are named future routes. Most of its other large unserved cities are in ht
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Emirates is still better at the premium widebody game. It offers more seats per departure, and its best First and Business Class products are better.
It also made $5.4 billion after tax in FY2025-26, against $2.9 billion for Turkish in CY2025. The reporting periods and group htt
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Turkish made the connection feel Turkish: Flying Chefs, Turkish food served on porcelain, enormous lounges and a new Business Class suite.
Passengers with long layovers can also get a free city tour or, on eligible itineraries, a hotel stay in Istanbul. https://t.co/xVFcV6GHU3
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Türkiye deregulated domestic aviation in 2003 and expanded regional airports, giving Turkish more cities to feed into Istanbul.
Atatürk eventually ran out of room. Istanbul Airport opened for 90 million passengers, with a 200 million full-build plan. Turkish moved in 29 hours. h
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That network needs a very different fleet from Emirates. Turkish has 395 narrowbodies feeding 144 passenger widebodies through Istanbul; Emirates has 277 aircraft, all widebodies.
Turkish grew from 70 aircraft in 2002 to 567 today. Most of the difference is the short-haul feeder
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Turkish kept adding spokes: first around Türkiye and nearby Europe, then across Africa, Central Asia and the Middle East, followed by Asia and the Americas.
By 2023, it served 291 international destinations in 128 countries. Its strategy deck counted 52,200 viable connections ht
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Turkish can draw on a much larger home market than Emirates. Istanbul has nearly 16 million residents and Türkiye has 86 million.
IST handled 84.4 million passengers in 2025. About 20 million transferred internationally, while more than 30 million began or ended an international
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Turkish built its European network around frequency. It flies more often than Emirates to Amsterdam, Paris, Frankfurt, Heathrow, Madrid, Vienna, Rome and Zurich.
Emirates still offers more seats to four of those cities because it sends larger aircraft. https://t.co/sGIpmuETYS
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Turkish Airlines carried 92.6 million passengers in 2025, nearly 40 million more than Emirates, with roughly twice as many aircraft.
But it did not copy Emirates. Turkish built around frequency, narrowbodies and a much larger home market.
Here is how Istanbul became the bigger
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Amex, Chase and Capital One now run lounges at 19 U.S. airports. At DFW, JFK, LAS and LGA, all three compete.
They sold the lounge as an escape from the terminal. The cards became so successful that the escape now needs waitlists, guest fees and time limits. https://t.co/m21J4iU
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@adampnathan It’s almost like the govt owned airline was a part of a govt master plan to build/grow dubai as a tourism/finance hub.
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I think Emirates' next era will be broader and less dependent on the A380.
It will remain the icon into the 2040s, while 777Xs, A350s, 787s and flydubai carry growth.
The 367-aircraft order book and Dubai's $35b new airport could repeat the first act at larger scale. https://t.
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The same bets created real weaknesses.
Emirates depends on one crowded hub, and huge widebodies give it less flexibility on thin routes.
Its older 777 cabins also fell behind the A380 brand.
The 777X slipped from a planned 2020 arrival to 2027, helping force a $5b retrofit. ht
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Its success eventually provoked a political backlash.
U.S. rivals alleged $6b in hidden subsidies in 2015, but no government finding established the claim.
Emirates financed aircraft globally, paid billions in dividends to Dubai, and Emirates Group posted 32 straight annual htt
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Emirates and Dubai were never separate projects.
Dubai supplied $10m seed capital, $88m for aircraft and launch infrastructure, $4.5b for Terminal 3 and $4.0b during COVID.
The larger advantage was alignment: airport capacity, tourism policy and trade strategy built around the
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Phase three added flexibility. flydubai's 737s serve routes that don't work for Emirates' widebodies.
Since 2017, they've aligned schedules, loyalty and connections under separate brands.
The network reaches 245 destinations; more than 5m codeshare passengers used it in the htt
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The airline helped create its own local market. Dubai became a destination for tourism, trade, finance and expats as well as a connection point.
DXB grew from 11m passengers in 1999 to 95.2m in 2025.
A commissioned Oxford study puts aviation at 27% of Dubai's GDP and one in htt
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Emirates made a Dubai connection desirable through product innovation.
Video at every seat in 1992. Onboard phones in 1993. ICE in 2003. An A380 bar and two showers in 2008.
Now it's adding what I think is the world's best Premium Economy seat: fully electric, with a https://t.
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Phase two was global scale.
Emirates grew from 32 aircraft and 4.7m passengers in 1999-2000 to 255 aircraft and 154 destinations in 2016.
Cargo helped make those routes work: today SkyCargo supplies 12% of airline revenue.
Dubai added Terminal 3 and the first A380 concourse. h
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Then Emirates ordered aircraft ahead of each network phase.
Tim Clark joined as head of planning in 1985 and gave the strategy rare continuity: the 777 after the Gulf War, the first A380 order in 2000, then a record 42 777s in 2005.
Each bet supplied the range and seats for the
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Phase one was core Europe, the Middle East and South/Southeast Asia.
Dubai sat between Europe, Africa, Asia and Australia, and its 24-hour hub pooled dozens of thin city-pairs into each departure.
The network filled the widebodies before Dubai could. https://t.co/K42C604HGN
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Emirates is the most insane aviation success story of the last 50 years.
It started with two leased aircraft. Today it flies 277, and Dubai has the busiest international airport on earth.
Emirates is a major reason Dubai became Dubai. Here's how its network, fleet and product h
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Rispetto ad account della stessa dimensione
25 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. arriva a molti, ma pochi di loro reagiscono.
Visualizzazioni mediane13 125questo account991mediana per 10K–100K
Copertura, %35.84%questo account3.67%mediana per 10K–100K
Interazione, %0.70%questo account1.61%mediana per 10K–100K
| Metrica | Questo account | Mediana per 10K–100K | Rapporto |
|---|---|---|---|
| Visualizzazioni mediane per post | 13 125 | 991 | 13.2× |
| Copertura (visualizzazioni ÷ follower) | 35.84% | 3.67% | 9.77× |
| Tasso di interazione | 0.70% | 1.61% | 0.43× |
Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
4.9K4 Sep
94.3K12 Sep
433.2K13 Sep
26.5K
21K
17.5K
15K
13.1K
11.9K
11.5K
10.5K
4.1K
29.6K14 Sep
580
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.75%4 Sep
0.66%12 Sep
0.72%13 Sep
0.66%
0.63%
0.65%
0.72%
0.82%
0.88%
0.66%
0.98%
1.36%
0.71%14 Sep
0.52%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.61%.
What the audience does
Likes70.3%8 347 in total
Reposts5.9%697 in total
Replies1.3%152 in total
Bookmarks22.6%2 684 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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