Amanda Natividad ✓

@amandanat · Los Angeles, CA · joined 23 May 2008

Tweets on marketing & creating. Founder @zeroclickmktg. Chief Evangelist @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.

131 206Followers

626Following

34 138Posts total

52.5KViews on collected posts

Ultimi post

Amanda Natividad ✓@amandanat26 Jun

Om was one of the first people in my adult life to show me that brilliance and kindness are not mutually exclusive. In the Gigaom days, when I was a junior journalist, he never made me feel less than; never made me feel like my opinion didn’t matter. When I became a marketer, 5.5K views · 41 likes · 2 reposts · 7 replies Open on X →

Amanda Natividad ✓@amandanat10 Jun

68% of Google searches now end without a click... to *anywhere.* That finding comes from my co-author Rand Fishkin’s latest research, and yes, it’s a doozy. But before you spiral into "is SEO dead?" — don't. Because the click was never the point. It was just the thing we could 2.4K views · 30 likes · 5 reposts · 12 replies Open on X →

Amanda Natividad ✓@amandanat16 Apr

Alright, alright... maybe I ought to come back to X because Patrick McKenzie livetweeted my keynote at MicroConf and I almost missed it — and I'm still fangirling. 2.3K views · 13 likes · 1 reposts · 6 replies Open on X →

Amanda Natividad ✓@amandanat13 Apr

Next up at MicroConf: Amanda Natividad (@amandanat ) on content-marketing in the post-SEO era. "A framework for founders who can't wait 12 months" 15.3K views · 35 likes · 3 reposts · 4 replies Open on X →

Amanda Natividad ✓@amandanat23 Mar

In case we’re still sharing our favorite tweets, this one’s mine. I think about it every single time I can’t do a tiny task. https://t.co/OoU0luIiXb

2.6K views · 22 likes · 2 reposts · 3 replies Open on X →

Amanda Natividad ✓@amandanat22 Mar

@amandanat Zero-click content is goldmine for audience research. When we switched our SaaS onboarding videos to answer-first format, trial signups jumped 40%. People consume, remember, then convert weeks later. 93 views · 3 likes · 0 reposts · 1 replies Open on X →

Amanda Natividad ✓@amandanat26 Jul 2025

@amandanat Love this! Social media is the new digital currency! 96 views · 3 likes · 0 reposts · 0 replies Open on X →

Amanda Natividad ✓@amandanat26 Jul 2025

@amandanat This is spectacular! Would love more insights like these 🤘 125 views · 3 likes · 0 reposts · 1 replies Open on X →

Amanda Natividad ✓@amandanat25 Jul 2025

When I talk about zero-click marketing, I often say you need to build algorithmic capital and spend it wisely. Here's what I mean... You don’t get reach on social media because you deserve it. You get it because you’ve earned it. - Every zero-click post (the kind with https:/

24K views · 138 likes · 15 reposts · 49 replies Open on X →

Rispetto ad account della stessa dimensione

1 post degli ultimi 90 giorni, accanto alla fascia di 100K–1M follower. arriva a più persone rispetto ad account della stessa dimensione.

Visualizzazioni mediane5 471questo account5 910mediana per 100K–1M

Copertura, %4.17%questo account1.56%mediana per 100K–1M

Interazione, %0.91%questo account0.99%mediana per 100K–1M

Metrica	Questo account	Mediana per 100K–1M	Rapporto
Visualizzazioni mediane per post	5 471	5 910	0.93×
Copertura (visualizzazioni ÷ follower)	4.17%	1.56%	2.67×
Tasso di interazione	0.91%	0.99%	0.92×

Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

24K25 Jul

12526 Jul

9322 Mar

2.6K23 Mar

15.3K13 Apr

2.3K16 Apr

2.4K10 Jun

5.5K26 Jun

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.88%25 Jul

3.20%26 Jul

3.12%

4.30%22 Mar

1.07%23 Mar

0.28%13 Apr

0.86%16 Apr

2.07%10 Jun

0.91%26 Jun

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.99%.

What the audience does

Likes56.4%288 in total

Reposts5.5%28 in total

Replies16.2%83 in total

Quotes2.7%14 in total

Bookmarks19.2%98 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.