Brooke Masters

@brookeamasters · New York, USA · joined 29 Nov 2011

US Managing Editor at the Financial Times

12 327Followers

548Following

1 862Posts total

2KViews on collected posts

Ultimi post

Brooke Masters@brookeamasters18 Aug

They’ve got this ‘I don’t want to drink my parents’ drink’ element… https://t.co/tU33WkkRow 386 views · 1 likes · 0 reposts · 1 replies Open on X →

Brooke Masters@brookeamasters22 Jul

Without the threat of government prosecution, unscrupulous people will keep trying to profit from inside knowledge. https://t.co/lf4A3X6TVp 454 views · 0 likes · 0 reposts · 1 replies Open on X →

Brooke Masters@brookeamasters8 Jul

Streaming poses a cultural threat. If the vast majority of original music, art and literature is stored on the servers of a few big corporations, no one can stop them from erasing less profitable items or bowing to government censors. https://t.co/CRvQkUSxSl via @ft 356 views · 1 likes · 0 reposts · 0 replies Open on X →

Brooke Masters@brookeamasters27 May

Apparel retailers, malls and department stores could be big winners if weight loss makes shopping for clothing fun again. https://t.co/3MFs4iQX53 via @ft 427 views · 2 likes · 0 reposts · 1 replies Open on X →

Brooke Masters@brookeamasters13 May

US corporate executives should look beyond their own convenience when it comes to earnings reports https://t.co/7gFJ4NfY31 via @ft 383 views · 2 likes · 0 reposts · 0 replies Open on X →

Rispetto ad account della stessa dimensione

3 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. copertura nella norma per la sua dimensione, reazione più debole della media.

Visualizzazioni mediane386questo account924mediana per 10K–100K

Copertura, %3.13%questo account3.62%mediana per 10K–100K

Interazione, %0.28%questo account1.52%mediana per 10K–100K

Metrica	Questo account	Mediana per 10K–100K	Rapporto
Visualizzazioni mediane per post	386	924	0.42×
Copertura (visualizzazioni ÷ follower)	3.13%	3.62%	0.87×
Tasso di interazione	0.28%	1.52%	0.18×

Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

38313 May

42727 May

3568 Jul

45422 Jul

38618 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.52%13 May

0.70%27 May

0.28%8 Jul

0.22%22 Jul

0.52%18 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes60.0%6 in total

Replies30.0%3 in total

Bookmarks10.0%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.