˗ˏˋ Jesse Hanley ˎˊ˗ ✓

@jessethanley · 福岡, Japan · joined 19 Oct 2009

Marketer, self-taught developer, and founder of @Bento (PostShiba, Tatami, others). Designing a quiet family life in 福岡, Japan. DMs always open 🌿

15 434Followers

1 199Following

41 095Posts total

1.1MViews on collected posts

Ultimi post

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley4 Sep

@samlambert on this new project I will have a large events table. I feel compelled to get this off Postgres early and onto Clickhouse (cloud or Tinybird). Do you have anything exciting in the pipeline that would make me regret doing this? 2.7K views · 18 likes · 0 reposts · 3 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley4 Sep

And when I announce my next product, sometime next week, I will go against this advice by offering a $5/mo plan 😂 8.5K views · 72 likes · 0 reposts · 14 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley4 Sep

@jessethanley The problem is finding the average person looking to purchase these types of solutions. How can I expose myself to this type of problem? 1.3K views · 7 likes · 0 reposts · 3 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley4 Sep

2,000 people paying $180 is $4.3 MILLION PER YEAR. DO NOT BE LIKE ALEX. https://t.co/XhSMmNS41z 3K views · 33 likes · 0 reposts · 1 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley4 Sep

I think I get what @nateberkopec means about the software factory now. https://t.co/byUHQNiecQ 5.7K views · 29 likes · 0 reposts · 6 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley4 Sep

The #1 advice I can give any personal starting out their software journey is pick a problem where the average person looking to purchase the solution is happy to pay >$180/mo. Everything is so much easier if you do. 25K views · 392 likes · 8 reposts · 26 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley2 Sep

You do NOT need a million users. You need 2,000 people paying $5/month. That’s $10K MRR. And here’s the mistake most builders make: they wait until the app is “perfect,” scalable, and optimized for millions before launching. Don’t. You might literally be: - 1 great video - 1 95.3K views · 863 likes · 36 reposts · 103 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley11 May 2025

@jessethanley @Bento Those startups in SF, on a mission to become a billion-dollar company, carry a lot of burdens that they have no control over and may not be able to simply say a "No". Definitely not a life we want! 956 views · 11 likes · 0 reposts · 0 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley10 May 2025

Tweet is re: this conversation over the weekend. Minds poisoned by the people they sold out to. Honestly sad to see. 4.5K views · 41 likes · 0 reposts · 2 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley10 May 2025

There’s no carrot large enough to make me “move to San Francisco to build @Bento into a billion dollar company”. I feel like we’ve lost appreciation of people building profitable, lifestyle businesses. I’m content here with my family in Japan and proud of what I’ve built. I h 114.9K views · 739 likes · 15 reposts · 63 replies Open on X →

˗ˏˋ Jesse Hanley ˎˊ˗ ✓@jessethanley9 May 2025

imagine losing to jira but boasting that you save a couple million dollars per year dhh shares all this virtue signaling as if they are business masterminds but seems they just got smoked by linear, asana, monday, and even atlassian does anyone actually use basecamp? i 840.7K views · 589 likes · 11 reposts · 146 replies Open on X →

Rispetto ad account della stessa dimensione

7 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. arriva a molti, ma pochi di loro reagiscono.

Visualizzazioni mediane5 689questo account914mediana per 10K–100K

Copertura, %36.86%questo account3.38%mediana per 10K–100K

Interazione, %1.03%questo account1.53%mediana per 10K–100K

Metrica	Questo account	Mediana per 10K–100K	Rapporto
Visualizzazioni mediane per post	5 689	914	6.22×
Copertura (visualizzazioni ÷ follower)	36.86%	3.38%	10.9×
Tasso di interazione	1.03%	1.53%	0.67×

Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

840.7K9 May

114.9K10 May

4.5K

95611 May

95.3K2 Sep

25K4 Sep

5.7K

1.3K

8.5K

2.7K

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.10%9 May

0.72%10 May

0.95%

1.15%11 May

1.07%2 Sep

1.71%4 Sep

0.63%

1.12%

0.78%

1.03%

0.77%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.53%.

What the audience does

Likes77.1%2 794 in total

Reposts1.9%70 in total

Replies10.1%367 in total

Quotes2.3%85 in total

Bookmarks8.5%310 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Ultimi post

Rispetto ad account della stessa dimensione

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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