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Business of Home

@BusinessOfHome · joined 18 Mar 2009

The daily media of record for the home industry, and the voice of authority for design professionals.

42 789Followers
547Following
14 897Posts total
3.7KViews on collected posts

Posts recentes

@BusinessOfHome Missed this one. Going back to read 19 views · 0 likes · 0 reposts · 0 replies Open on X →
Eight designers share their best advice for working with loved ones without burning bridges—or your bottom line. https://t.co/enFlxqbkGU 1.1K views · 11 likes · 0 reposts · 2 replies Open on X →
It was a whirlwind week in the City of Light. From haute-couture-inspired wallcoverings by Arte to hand-beaded bar cabinets by Jiun Ho, here are some of our favorite finds from Maison&Objet and Déco Off. https://t.co/e4eNXMmlhO 937 views · 10 likes · 0 reposts · 0 replies Open on X →
Married designers Natalie Page and Robert Ogden of Lostine merge their expertise in lighting and ceramics to craft one-of-a-kind pieces. https://t.co/SKdUMed2Sy 687 views · 5 likes · 0 reposts · 0 replies Open on X →
The Los Angeles designer unpacks her design approach for a gathering space that prioritized calm, connection and an alluring marble focal point. https://t.co/kMPYHuLNMx 557 views · 6 likes · 0 reposts · 0 replies Open on X →
As America’s largest department store, Macy’s has enormous influence over the retail sector at large and the home furnishings business in particular. The company has survived 166 years of change. Is it prepared to weather this latest set of challenges? https://t.co/mlvZFppQfE 470 views · 5 likes · 0 reposts · 0 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

47025 Jan
557
687
93726 Jan
1.1K
199 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.06%25 Jan
1.08%
0.73%
1.07%26 Jan
1.22%
0.00%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes92.5%37 in total
Replies5.0%2 in total
Bookmarks2.5%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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