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Ann Handley

@MarketingProfs · Boston, Massachusetts · joined 01 Sep 2007

Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out now!🥳

434 279Followers
109 094Following
66 150Posts total
11.4KViews on collected posts

Posts recentes

How do B2B brands stay visible & credible when more of the buyer journey is mediated by AI? THIS EVENT is how! *Just 10 tics left!* The organizers have capped attendance + have killer programming + speakers. See here & use discount ANN25 for 25% off: https://t.co/3y9awPDzGL htt
2.1K views · 20 likes · 0 reposts · 5 replies Open on X →
@MarketingProfs Done. AI has been good to me in a way Google never was. 34 views · 1 likes · 0 reposts · 0 replies Open on X →
@MarketingProfs Blogs aren't dead, lazy blogging is. Everyone's chasing the next shiny platform while ignoring that good writing still wins. Filling this out, curious if the data backs what I'm seeing in the trenches. 22 views · 1 likes · 0 reposts · 0 replies Open on X →
📣📣📣 Calling all bloggers, writers, content creators! Please share your thoughts & experiences on the state of blogs in content marketing in 2026. You can opt in to get the results for free. Many thanks! And please share if you are so inclined: https://t.co/IZZBbUdHU7 3.9K views · 23 likes · 4 reposts · 3 replies Open on X →
@MarketingProfs Looks useful! Taking a quick survey on Content, Social, and AI is always interesting. Thanks for sharing — done! Good luck to everyone entering for the $100 Visa. 👀 17 views · 0 likes · 0 reposts · 0 replies Open on X →
@MarketingProfs Survey fatigue is real, but if we're not tracking how AI is reshaping content and social RIGHT NOW, we're flying blind. Ten minutes could shift your whole strategy. Plus, free money never hurt anyone. 2 views · 0 likes · 0 reposts · 0 replies Open on X →
@MarketingProfs Please reply my articles is ready to to publish on marketingprofs. Com. Please share pricing and other details please 15 views · 0 likes · 0 reposts · 0 replies Open on X →
Marketing friends: Take this survey about Content, Social, AI so we can see what's up with all of that these days. P.S. Just 10 min of your time... and you could win a $100 Visa gift card! 👀 >> https://t.co/6PFSpxtVgD 2.1K views · 18 likes · 0 reposts · 4 replies Open on X →
Prices go up June 1! Join us for literally the best B2B Marketing event On. The. Planet.... or live with deep regret. See you there, ok? >> https://t.co/ug6KHMcPuG https://t.co/ZJsFBwKktx
1.6K views · 15 likes · 0 reposts · 6 replies Open on X →
We’re on track to sell out and there is just a few days left to save! Prices go up June 1… reg & shenanigans here: https://t.co/Q615HhzerR https://t.co/rSfc2rCUB3
1.6K views · 15 likes · 3 reposts · 3 replies Open on X →

Em comparação com contas do mesmo porte

8 posts dos últimos 90 dias, ao lado da faixa de 100K–1M seguidores. alcança menos gente do que contas do mesmo porte.

Mediana de visualizações28esta conta6 476mediana para 100K–1M
Alcance, %0.01%esta conta1.68%mediana para 100K–1M
Engajamento, %0.95%esta conta0.98%mediana para 100K–1M
MétricaEsta contaMediana para 100K–1MProporção
Mediana de visualizações por post286 4760.00×
Alcance (visualizações ÷ seguidores)0.01%1.68%0.00×
Taxa de engajamento0.95%0.98%0.96×

Outras contas desta faixa →   Comparar com outra conta →   Como estas referências são construídas →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.6K27 May
1.6K30 May
2.1K7 Jul
15
2
1711 Jul
3.9K18 Aug
22
3419 Aug
2.1K31 Aug

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.34%27 May
1.30%30 May
1.08%7 Jul
0.00%
0.00%
0.00%11 Jul
0.81%18 Aug
4.55%
2.94%19 Aug
1.21%31 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.98%.

What the audience does

Likes72.7%93 in total
Reposts5.5%7 in total
Replies16.4%21 in total
Quotes2.3%3 in total
Bookmarks3.1%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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