Mo Chatra
@MoChatra · Leicester, UK · joined 17 Apr 2009
Football finance. @AnfieldIndex regular (inc. Money Talks). Former wrestling and MMA writer & Wrestling Channel presenter. Views mine.
27 924Followers
548Following
16 942Posts total
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Liverpool have today made official that Turkish Airlines will replace Standard Chartered as the front of shirt sponsor from next season. It's a great deal for the club, but on the face of it, not one that represents a huge uplift on the current agreement.
79.1K views · 686 likes
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https://t.co/sCm2d2kb3u
Delighted to be joined by @thePoS_007 on the latest Money Talks YouTube show to discuss the finances and ownership situations at Chelsea, Spurs and Man United in addition to forward funding. Was great fun.
13.9K views · 16 likes
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By 2019, Liverpool's approach to recruitment and squad management was not only the envy of Premier League clubs, it was respected across all of football. Seven years on, it has turned into somewhat of a laughing stock. Where has it gone so badly wrong?
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Liverpool end the transfer window with the highest net spend of any Premier League club.
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· 88 reposts · 85 replies
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Liverpool's bold, ambitious and fearless approach to player trading is in stark contrast to the timid, hesitant and procrastinating ways of transfer windows past. I suspect Michael Edwards used his time away from the club to learn from the club's mistakes of previous years.
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All this business does not mean we should expect frequent player trading every summer- the plan appears to be focused on making positive changes in one fell swoop with only incremental adaptions then required over the coming years.
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Given the club will have ended last season in a position of making a healthy profit (its player trading in summer 2024 was £41m in itself, as revealed in the last accounts)- the club will have gone into this window knowing it was and is in a comfortable PSR position.
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Due to this, many of the outgoings' proceeds will show as pretty much pure profit, whereas with Nunez and Diaz well into their contracts, their sales will also show as large profits (Diaz's book value right now will be around £14m, so a sale for £69m would show as a £55m profit).
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This is because an outlay of £485m on transfer fees plus agents' fees of £60m (totalling £545m) would be amortised over five years- so £109m in the 2025/26 accounts. However, the same does not happen for player sales- these proceeds are recognised once and not spread out.
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I make mention of amortisation because this causes all sorts of headaches for rival clubs in respect of PSR. For Liverpool, this summer's player trading should actually show as profit if all incomings and outgoings displayed earlier do materialise.
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Amortisation, that I mentioned earlier, is used to deal with accounting for player acquisitions. As a simple example, Milos Kerkez (assuming his base transfer fee is £35m) will see his value amortise over the duration of his contract- his book value would be £28m in July 2026.
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This will leave net cash after operating activities at £160m- which should be ample to cover the £135m needed to facilitate the remaining deals and anticipated fees the club is working on. The credit facility can cashflow this if cash isn't immediately available.
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This remaining amount would need to be funded from net cash after operating activities.
For 2025/26, I estimate the club should generate revenue of £750m. I estimate that the wage bill will hit £430m this season whilst other operating expenses will total £160m.
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Payments due this summer - for summer 2025 sales as well as departures from previous seasons - could therefore amount to approximately £125m. This means the net outlay for player trading should be around £135m.
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In addition to benefiting from proceeds from sales of players this summer, the club will also receive instalment payments for players sold over the last couple of years- these payments could amount to £30m.
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All figures - like the earlier graphic - exclude add-ons. https://t.co/Oqofvc2knB
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Clearly, a very significant commitment. However, Liverpool is all set to smash its record for player sales this summer. The following graphic shows sales that have already completed as well as other sales that are expected to conclude by the 1 September transfer window deadline:
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That is broken down as:
Summer 2025 deals' instalments £149m
Previous arrivals' instalments £20m
Agents' fees £60m
Reducing credit facility liability (for Mac and Szobo) £31m
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Assuming all the deals on my earlier graphic materialise and payments need to be made towards previous deals, this summer's deals plus reducing the borrowing for the Mac and Szobo signings, the outlay this summer could be in the region of £260m.
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The credit facility, in simple terms, is a loan mechanism that allows a borrower to withdraw funds when they are needed. The club's credit facility was renewed in September 2024 making total funds available of £350m- at 31 May 2024, £116m had been used.
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In addition to those payments, the club will also need to spend significant sums to cover agents' fees. For most new signings, larger agencies are not involved. Nonetheless, the club has a track record of paying very large agents fees- so my estimate is this will amount to £60m.
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The club also had to make payments towards deals from previous seasons. Final payments for Gravenberch, Endo and Chiesa would've totalled approximately £20m. Mac Allister and Szoboszlai's fees were paid in single instalments in summer 2023 through use of a credit facility.
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The instalment figures should not be confused with amortisation (where the cost of a transfer is spread equally over the duration of a contract- more on that later). The £149m represents payments that will have to be made, or that have already been made, this summer.
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All fees exclude add-ons and assume in most cases that fees will be paid in three instalments (except Wirtz's fee, which is said to be split over five annual payments, and the fee for Pecsi- due to its low value). Fees for Isak, Rodrygo and Guehi are clearly estimates. https://t.
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The following image shows signings that have joined the club, one (Ekitike) who should be confirmed imminently as well as three players the club appears to be pursuing with laser-focused intent (Isak, Rodrygo and Guehi).
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In a nutshell, an outlay that could approach £500m (should further rumoured deals materialise) is achievable through modest spending over recent years, record expected sales in this transfer window as well as record revenues (estimated at £700m for 24/25, £750m for 25/26).
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The first thing to note is that the club is not benefiting from owner investment through issue of new shares, sale of assets to themselves or dubious inflation of sponsorship deals involving related parties. This is being achieved through an evolving self-sustaining model.
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Liverpool's 'summer of madness' is delighting its fans in equal proportion to upsetting rival supporters. Once the Ekitike deal is concluded, transfer fee outlay will hit £260m- with further expensive incomings expected. This thread explains how the club is financing it.
2.4M views · 14.7K likes
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Em comparação com contas do mesmo porte
4 posts dos últimos 90 dias, ao lado da faixa de 10K–100K seguidores. aparece para muita gente, mas poucos desses espectadores reagem.
Mediana de visualizações104 636esta conta950mediana para 10K–100K
Alcance, %374.72%esta conta3.59%mediana para 10K–100K
Engajamento, %0.65%esta conta1.51%mediana para 10K–100K
| Métrica | Esta conta | Mediana para 10K–100K | Proporção |
|---|---|---|---|
| Mediana de visualizações por post | 104 636 | 950 | 110× |
| Alcance (visualizações ÷ seguidores) | 3.7× audience | 3.59% | 104× |
| Taxa de engajamento | 0.65% | 1.51% | 0.43× |
Outras contas desta faixa → Comparar com outra conta → Como estas referências são construídas →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
60.5K20 Jul
57.1K
54.3K
51.9K
50.1K
47.8K
45.9K
44.8K
53.8K
20.4K
254.6K2 Sep
130.2K
13.9K7 Sep
79.1K8 Sep
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.45%20 Jul
0.48%
0.47%
0.52%
0.52%
0.54%
0.53%
0.65%
0.73%
0.54%
0.33%2 Sep
1.69%
0.14%7 Sep
0.96%8 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.51%.
What the audience does
Likes77.2%26 774 in total
Reposts7.5%2 595 in total
Replies1.2%399 in total
Quotes1.3%458 in total
Bookmarks12.8%4 443 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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