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The Numbers Game

@Tngtweets1 · joined 01 Apr 2021

Business stories in numbers.

10 517Followers
0Following
283Posts total
111.5KViews on collected posts

Posts recentes

Ex-premier league footballer Owen Otasowie quit his football career and launched his own clothing brand “Carsicko”. The former Wolves player launched the brand in 2021, it has since generated £5M-£6M in revenue. In November 2023, the brand had its first £1M+ month. https://t.co
96.3K views · 304 likes · 68 reposts · 3 replies Open on X →
West-London siblings Vivien & Howard Wong launched Japanese dessert brand Little Moons in 2010. After going viral on TikTok in 2021 the business exploded & is now generating £50M/year. The siblings moved in together to save money during launch — it is now valued at £100M. https
3.7K views · 31 likes · 6 reposts · 0 replies Open on X →
Wingstop UK is set to generate £100M in sales this year, up from £85M in 2023. The company has 1500 employees, 40+ locations expanding to 50 by end of 2024. Wingstop UK is independently owned by British entrepreneurs Tom Grogan, Herman Sahota and Saul Lewin. https://t.co/GfB9Qm
4K views · 26 likes · 6 reposts · 0 replies Open on X →
Gymshark posted a 13% increase in YoY revenue in 2023, hitting £556M with £13M in profit. The company is expanding physical locations, with a 2nd location opening in Westfield Stratford, & a 12-month pop up in New York. Founder Ben Francis is the UK’s youngest billionaire. ht
3.1K views · 21 likes · 8 reposts · 1 replies Open on X →
Entrepreneur Bobby Drewett launched the first ‘Invite-Only’ ride hailing app, OUNO in 2023. The company’s investors incl. Micheal Ward, Mason Mount & Trevoh Chalobah. OUNO generated £2.4M in 2023 servicing high-end B2B clients such as Prada & Soho House and 10,000+ B2C clients.
4.4K views · 26 likes · 7 reposts · 0 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.4K21 Feb
3.1K28 Feb
4K19 Mar
3.7K21 Mar
96.3K20 May

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.75%21 Feb
1.00%28 Feb
0.82%19 Mar
1.01%21 Mar
0.42%20 May

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes66.1%408 in total
Reposts15.4%95 in total
Replies0.6%4 in total
Quotes4.4%27 in total
Bookmarks13.5%83 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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