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VCCP

@VCCP · Greencoat House, London · joined 05 Mar 2009

VCCP is the global challenger network for challenger brands. We create enduring brand platforms and enable diverse creative ideas of exceptional quality.

23 054Followers
1 800Following
5 758Posts total
3.7KViews on collected posts

Posts recentes

@VCCP @Campaignmag @TheBrandedGent ✨✨https://t.co/Mcj2DJkuOh✨✨✨ 4 views · 1 likes · 0 reposts · 0 replies Open on X →
VCCP@VCCP
@VCCP @Campaignmag @TheBrandedGent Hey guys is this acceptable employee behaviour? https://t.co/yQrZIPiSuB
42 views · 2 likes · 0 reposts · 0 replies Open on X →
In his recent article for @Campaignmag, our Chairman and Co-Founder, Charles Vallance @TheBrandedGent, shares his thoughts on the impact and future of AI in creative industries. https://t.co/GzvsxSmyPI 1.2K views · 1 likes · 0 reposts · 2 replies Open on X →
VCCP@VCCP
Our Founder and Chairman, Charles Vallance @TheBrandedGent ponders if we’re approaching an AI-mageddon in his latest article for @CampaignMag: https://t.co/1liuVm4gGC 671 views · 0 likes · 0 reposts · 0 replies Open on X →
VCCP@VCCP
Are we getting worse, not better, at creating long-term, enduring brand properties? Writing for @Campaignmag, VCCP Founding Partner and Chairman, @TheBrandedGent explores the ingredients needed to make famous work that lasts. Read more: https://t.co/9tmCRMp4w0 #thoughtleadership
782 views · 0 likes · 0 reposts · 0 replies Open on X →
VCCP@VCCP
What should our New Year's resolutions as an industry be? 👇 581 views · 2 likes · 0 reposts · 0 replies Open on X →
VCCP@VCCP
The search engines are evolving. Are brands ready? @TheBrandedGent explores the rise of answer engines, Generative AI Engine Optimisation (GEO), and branded utility in his final @Campaignmag column of the year. Read more: https://t.co/7bnOeGC3Hz  #ItOnlyWorksIfItAllWorks  #GEO 422 views · 0 likes · 0 reposts · 0 replies Open on X →

Em comparação com contas do mesmo porte

1 posts dos últimos 90 dias, ao lado da faixa de 10K–100K seguidores. alcança menos gente que os pares, mas os envolve muito mais.

Mediana de visualizações4esta conta924mediana para 10K–100K
Alcance, %0.02%esta conta3.62%mediana para 10K–100K
Engajamento, %25.00%esta conta1.52%mediana para 10K–100K
MétricaEsta contaMediana para 10K–100KProporção
Mediana de visualizações por post49240.00×
Alcance (visualizações ÷ seguidores)0.02%3.62%0.00×
Taxa de engajamento25.00%1.52%16.4×

Outras contas desta faixa →   Comparar com outra conta →   Como estas referências são construídas →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4224 Nov
58119 Jan
78220 Jan
67130 Mar
1.2K1 Apr
4230 May
46 Aug

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.00%4 Nov
0.34%19 Jan
0.00%20 Jan
0.00%30 Mar
0.26%1 Apr
4.76%30 May
25.00%6 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes60.0%6 in total
Replies20.0%2 in total
Bookmarks20.0%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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