Cory Dobbin ✓

@CoryOnBrand · 🇨🇦 · joined 31 Jan 2020

Founder @OthersideAds, a performance programmatic ads agency • Over $500M in ad spend managed • Optimistic determinist • Writing https://t.co/ejCMXtvVS4

13 899Followers

987Following

18 856Posts total

635.9KViews on collected posts

Последние посты

Cory Dobbin ✓@CoryOnBrand10 Sep

That new iPhone kinda goes crazy https://t.co/p593FrgSSa

164 views · 4 likes · 0 reposts · 2 replies Open on X →

Cory Dobbin ✓@CoryOnBrand9 Sep

You just know the mfs hyping up the new iPhone for folding were the same mfs clowning on the Samsung fold when it dropped. Unfortunately for you, I fully plan to bully you for owning either of them. "Yeah but I can get so much more work done" youre just going to mainline brain

497 views · 9 likes · 1 reposts · 2 replies Open on X →

Cory Dobbin ✓@CoryOnBrand9 Sep

IT'S $4000** (forgot to mention that) 2.2K views · 4 likes · 0 reposts · 3 replies Open on X →

Cory Dobbin ✓@CoryOnBrand9 Sep

It’s THIN. It’s VERSATILE It’s DURABLE. It fits in your pocket. And it FOLDS. Meet iPhone Duo. https://t.co/lVpBmC36hx

3:01

435.9K views · 14K likes · 1.3K reposts · 353 replies Open on X →

Cory Dobbin ✓@CoryOnBrand9 Sep

When I first started running Meta Ads freelance, I charged $500/month and was hands-on every day with those accounts. The uncomfortable truth is that you have to start at the bottom if you want to be great. You don't learn tough lessons in a vacuum. When I'm mentoring, a common 733 views · 6 likes · 0 reposts · 1 replies Open on X →

Cory Dobbin ✓@CoryOnBrand4 Sep

@CoryOnBrand @Meta @finkd Even if they read them - most people are NOT going to understand what they mean. That's on purpose and many platforms do this. Other part, TOS often have this implied: "don't like it, don't use our platform" 310 views · 13 likes · 0 reposts · 3 replies Open on X →

Cory Dobbin ✓@CoryOnBrand4 Sep

@CoryOnBrand @Meta @finkd And also like the terms of service don’t continue to morph after you’ve agreed. I signed up in 2008. Those terms of service are long since gone. Which now begs the question… if I deleted a photo under one service agreement but it returns (as it did i 359 views · 14 likes · 0 reposts · 0 replies Open on X →

Cory Dobbin ✓@CoryOnBrand4 Sep

@CoryOnBrand @Meta @finkd Don't even need to read it. There is more than enough info out there to tell people Facebook is the old Pentagon LIFELOG project. I have not read the ToS, but still deleted my facebook-shit because I have a fucking brain. 809 views · 14 likes · 0 reposts · 2 replies Open on X →

Cory Dobbin ✓@CoryOnBrand4 Sep

@Meta @finkd Crazy the amount of people here saying 'next time read the terms of service 😏' as if they themselves have read the terms of service of anything even once lmao No reasonable person does this. It's a tactic corporations use to pull the wool over the common person's ey 103.5K views · 1.6K likes · 39 reposts · 52 replies Open on X →

Cory Dobbin ✓@CoryOnBrand4 Sep

@CoryOnBrand @Meta @finkd All these things started out as tools that we could use and enjoy. Then they became tools the companies could use to monetize our life and information. Bait and switch, pretty much all the tech companies. We need new ones. 82.4K views · 954 likes · 25 reposts · 42 replies Open on X →

Cory Dobbin ✓@CoryOnBrand16 Jul

Hi 👋 I'm Cory, Founder & CEO of Otherside. We help brands profitably scale beyond Meta & Google with Connected TV & other programmatic ad channels. Before Otherside, I did a lot of cool stuff: ✅ Worked in both boutique and enterprise agencies ✅ Worked internally for multiple 9.1K views · 44 likes · 1 reposts · 3 replies Open on X →

На фоне аккаунтов своего размера

10 постов за последние 90 дней рядом с диапазоном 10K–100K подписчиков. показывается далеко за пределами своей аудитории, и она отвечает.

Медианные просмотры771этот аккаунт924медиана для 10K–100K

Охват, %5.55%этот аккаунт3.62%медиана для 10K–100K

Вовлечённость, %2.20%этот аккаунт1.52%медиана для 10K–100K

Показатель	Этот аккаунт	Медиана для 10K–100K	Отношение
Медианные просмотры на пост	771	924	0.83×
Охват (просмотры ÷ подписчики)	5.55%	3.62%	1.53×
Вовлечённость	2.20%	1.52%	1.44×

Другие в этом диапазоне → Сравнить с другим аккаунтом → Как считаются эти ориентиры →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.1K16 Jul

82.4K4 Sep

103.5K

809

359

310

7339 Sep

435.9K

2.2K

497

16410 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.53%16 Jul

1.24%4 Sep

1.65%

1.98%

3.90%

5.16%

0.95%9 Sep

3.57%

0.32%

2.41%

3.66%10 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes89.9%16 634 in total

Reposts7.2%1 331 in total

Replies2.5%463 in total

Quotes0.0%6 in total

Bookmarks0.4%73 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Последние посты

На фоне аккаунтов своего размера

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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