Lars Lofgren

@LarsLofgren

Marketing leadership roles at multiple startups. Founded a $7.2M affiliate business. Now consulting and ranting about marketing.

4 221Followers

313Following

4 551Posts total

435.8KViews on collected posts

Последние посты

Lars Lofgren@LarsLofgren17 Jun

@LarsLofgren Well I didn’t know what an “eyebrow” was until I read the comments, but Stripe was using them a decade ago. They’ll surely be disappointed to learn that they’re not legit, but them’s the brakes! 33.2K views · 35 likes · 0 reposts · 1 replies Open on X →

Lars Lofgren@LarsLofgren17 Jun

@LarsLofgren been using them for 20+ years - they add context, great for keywords, and in general provide context. 32.7K views · 45 likes · 0 reposts · 1 replies Open on X →

Lars Lofgren@LarsLofgren17 Jun

@LarsLofgren Eyebrow headings are super helpful when done right. You get a concise, literal, and skimmable eyebrow and then more verbose marketing-speak below it. https://t.co/KE8gqzVF2o

34.2K views · 68 likes · 0 reposts · 2 replies Open on X →

Lars Lofgren@LarsLofgren16 Jun

In 20 years, I never saw a legit copywriter use an "eyebrow." Now AI loves that shit, it's everywhere. And I have to tell every designer/dev that they rarely help, especially when they're generic throwaway copy. And they reek of AI. 335.8K views · 586 likes · 3 reposts · 72 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

335.8K16 Jun

34.2K17 Jun

32.7K

33.2K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.20%16 Jun

0.20%17 Jun

0.14%

0.11%

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes71.3%734 in total

Reposts0.3%3 in total

Replies7.4%76 in total

Bookmarks21.0%216 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Последние посты

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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