Rolfe Winkler ✓

@RolfeWinkler · joined 20 Jan 2009

Covering Apple for WSJ. rolfe dot winkler at wsj dot com. Anonymous document share via https://t.co/piJpUq1A8x. Signal at 847-380-0751

18 743Followers

1 120Following

5 517Posts total

2.9MViews on collected posts

Последние посты

Rolfe Winkler ✓@RolfeWinkler4 Sep

earned media 3.8K views · 6 likes · 0 reposts · 0 replies Open on X →

Rolfe Winkler ✓@RolfeWinkler4 Sep

My boyfriend and I got on the Jumbotron last night at the US Open and he wanted the footage. I told him impossible but I’ll ask Instinct bc why not. And of course, Instinct got us the video in 18 hours. Here's what it did (1/5) https://t.co/JEBbHg8o4I

0:04

2.9M views · 3.5K likes · 60 reposts · 123 replies Open on X →

Rolfe Winkler ✓@RolfeWinkler15 Aug

WiFi on my United return flight this week just a completely different experience than Southwest outbound. 1.8K views · 1 likes · 0 reposts · 0 replies Open on X →

Rolfe Winkler ✓@RolfeWinkler15 Aug

Sat down with @howardlutnick on the side of Apple’s Houston event Thursday. I got the ‘one more question’ signal from his comms so I asked what he thought about WSJ reporting that Apple is testing Chinese memory chips. He did not mince words. https://t.co/AnW5S4ynTF

5.5K views · 14 likes · 1 reposts · 1 replies Open on X →

Rolfe Winkler ✓@RolfeWinkler4 Aug

German carmakers hurting... 783 views · 2 likes · 0 reposts · 0 replies Open on X →

Rolfe Winkler ✓@RolfeWinkler31 Jul

The safety stock that had no margin of safety: Apple was trading 50% higher than SP500 despite a lower earnings growth rate. 1.2K views · 4 likes · 0 reposts · 0 replies Open on X →

Rolfe Winkler ✓@RolfeWinkler30 Jul

Listening to Apple conference call currently. What a mess! Services growth slowed significantly. Huge revenue guide down. Big margin hit in current qtr. (Sept.) to margins (even with some benefit from lower cost carry-in inventory) - that carry-in inventory benefit will decrease 33.1K views · 242 likes · 34 reposts · 23 replies Open on X →

На фоне аккаунтов своего размера

7 постов за последние 90 дней рядом с диапазоном 10K–100K подписчиков. показывается широко, но откликается мало кто.

Медианные просмотры3 794этот аккаунт978медиана для 10K–100K

Охват, %20.24%этот аккаунт3.48%медиана для 10K–100K

Вовлечённость, %0.26%этот аккаунт1.92%медиана для 10K–100K

Показатель	Этот аккаунт	Медиана для 10K–100K	Отношение
Медианные просмотры на пост	3 794	978	3.88×
Охват (просмотры ÷ подписчики)	20.24%	3.48%	5.82×
Вовлечённость	0.26%	1.92%	0.13×

Другие в этом диапазоне → Сравнить с другим аккаунтом → Как считаются эти ориентиры →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

33.1K30 Jul

1.2K31 Jul

7834 Aug

5.5K15 Aug

1.8K

2.9M4 Sep

3.8K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.93%30 Jul

0.34%31 Jul

0.26%4 Aug

0.33%15 Aug

0.06%

0.13%4 Sep

0.16%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.92%.

What the audience does

Likes69.7%3 814 in total

Reposts1.7%95 in total

Replies2.7%147 in total

Quotes2.0%108 in total

Bookmarks23.9%1 310 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.