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Ad Age

@adage · NYC, Chicago, Los Angeles, USA · joined 21 Jan 2008

Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.

874 340Followers
65 144Following
191 490Posts total
55KViews on collected posts

Последние посты

@adage Yes🙌 8 views · 0 likes · 0 reposts · 0 replies Open on X →
@adage @imagine is a great tool too. https://t.co/HaAhpAtLmy
0:10
17 views · 0 likes · 0 reposts · 0 replies Open on X →
TikTok is letting users remix videos with AI—what creators need to know https://t.co/FG5eogHo3w 7.7K views · 13 likes · 32 reposts · 2 replies Open on X →
Behind Silverside’s pivot from production company to AI consultancy https://t.co/r2x7qHL2xv 5.6K views · 5 likes · 10 reposts · 0 replies Open on X →
Grading 6 purpose marketing campaigns—what worked and what fell flat https://t.co/dSfJA6s9rD 5K views · 1 likes · 10 reposts · 1 replies Open on X →
Dropbox spots profile three makers to show how sharing is key to creating https://t.co/1QHe1uObqt 4.4K views · 4 likes · 2 reposts · 0 replies Open on X →
Game time! 🏈💪 Don't forget to bookmark this page and vote for your favorite ad after each quarter! https://t.co/zw2QpZt4Uj 32.3K views · 29 likes · 168 reposts · 1 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

32.3K8 Feb
4.4K22 Apr
5K
5.6K
7.7K
1712 May
83 Jul

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.62%8 Feb
0.14%22 Apr
0.24%
0.27%
0.61%
0.00%12 May
0.00%3 Jul

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes17.9%52 in total
Reposts76.6%222 in total
Replies1.4%4 in total
Quotes0.3%1 in total
Bookmarks3.8%11 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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