AdsLiaison ✓

@adsliaison · joined 19 Feb 2021

Official posts from Google's ads product liaison, @GinnyMarvin. Sharing insights on how Google ads products & policies work and helping Google hear feedback.

18 421Followers

13Following

2 898Posts total

17.7KViews on collected posts

Последние посты

AdsLiaison ✓@adsliaison2 Sep

Are you running campaigns across a diverse mix of channels and networks, but grading success solely on one reporting tool or metric? If you’re finding that ads measurement is getting both easier and harder in this era, with more data and tools available than ever before, this 1.6K views · 10 likes · 1 reposts · 2 replies Open on X →

AdsLiaison ✓@adsliaison26 Aug

@adsliaison No-code event tracking + consolidated tagging is a huge step toward making accurate measurement less of a technical headache. 5 views · 0 likes · 0 reposts · 0 replies Open on X →

AdsLiaison ✓@adsliaison25 Aug

Running Local Services Ads? We’re vastly expanding booking capabilities for Local Services Ads to include more than 500 Reserve with Google booking partners – up from just 20! What this means for you: ✅ Direct Booking from LSAs: Starting today, if your Google Business Profile 2K views · 21 likes · 5 reposts · 7 replies Open on X →

AdsLiaison ✓@adsliaison20 Aug

📣 What if building a strong data foundation didn't require jumping through a ton of technical hoops? Today, we're rolling out updates across our tagging tools to make it easier for advertisers to effectively measure website performance. In this quick video, I cover our latest ht 3.1K views · 32 likes · 4 reposts · 3 replies Open on X →

AdsLiaison ✓@adsliaison20 Aug

More on the latest tagging updates and next steps here: https://t.co/WUFVCnp8Bx 350 views · 4 likes · 0 reposts · 1 replies Open on X →

AdsLiaison ✓@adsliaison14 Aug

@adsliaison In many US markets, d2c campaign performance lags considerably if the ads are served in Spanish; or vice-versa. Isn't this change forcing ads to serve more broadly, forcing advertisers into another "ad spend leak"? 95 views · 2 likes · 0 reposts · 0 replies Open on X →

AdsLiaison ✓@adsliaison13 Aug

For more details check out https://t.co/7f8gl4ZJPr and https://t.co/7zduuTKLqw 628 views · 2 likes · 0 reposts · 1 replies Open on X →

AdsLiaison ✓@adsliaison13 Aug

Starting in September, Google Ads will be removing the language targeting setting for Google search ads in Search and PMax campaigns. I know it sounds like a big shift, but it really isn’t. Here’s what you need to know: 𝗪𝗵𝘆 𝗶𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 https://t.co/0OmLzD4mgL 9.9K views · 60 likes · 10 reposts · 13 replies Open on X →

AdsLiaison ✓@adsliaison24 May 2021

Long-time digital marketer turned ad industry journalist who couldn't quit campaigns. Now, my job is to bring marketers' insights & perspectives back to Google ads teams and to help improve understanding about how Google's ad products & policies work. Let me know how I can help! 0 views · 329 likes · 32 reposts · 77 replies Open on X →

На фоне аккаунтов своего размера

8 постов за последние 90 дней рядом с диапазоном 10K–100K подписчиков. показывается широко, но откликается мало кто.

Медианные просмотры1 134этот аккаунт924медиана для 10K–100K

Охват, %6.16%этот аккаунт3.62%медиана для 10K–100K

Вовлечённость, %1.10%этот аккаунт1.52%медиана для 10K–100K

Показатель	Этот аккаунт	Медиана для 10K–100K	Отношение
Медианные просмотры на пост	1 134	924	1.23×
Охват (просмотры ÷ подписчики)	6.16%	3.62%	1.70×
Вовлечённость	1.10%	1.52%	0.72×

Другие в этом диапазоне → Сравнить с другим аккаунтом → Как считаются эти ориентиры →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.9K13 Aug

628

9514 Aug

35020 Aug

3.1K

2K25 Aug

526 Aug

1.6K2 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.88%13 Aug

0.48%

2.11%14 Aug

1.43%20 Aug

1.32%

1.64%25 Aug

0.00%26 Aug

0.79%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes55.0%131 in total

Reposts8.4%20 in total

Replies11.3%27 in total

Quotes2.5%6 in total

Bookmarks22.7%54 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.