Scott Brinker ✓

@chiefmartec · Boston, MA · joined 11 Mar 2008

Analyst & Advisor https://t.co/YgyPI5UqdY; Advisor @Dobility, @Workato; Ex-@HubSpot VP Platform Ecosystem; "Godfather of #MarTech" - @AdAge

43 086Followers

8 889Following

25 657Posts total

5KViews on collected posts

Последние посты

Scott Brinker ✓@chiefmartec15 Sep

@chiefmartec You can't prompt your way to trust - that's earned through hundreds of small consistent interactions over years, not generated in a single session no matter how much compute you throw at it. The gap between "sounds like a great brand" and "is one" is exactly where mo 1 views · 0 likes · 0 reposts · 0 replies Open on X →

Scott Brinker ✓@chiefmartec11 Sep

@chiefmartec the moat point is real, ai can copy the output but not the years of trust, weird internal habits and partner relationships that actually make a brand compound @chiefmartec follow back? let’s build the network 5 views · 1 likes · 0 reposts · 0 replies Open on X →

Scott Brinker ✓@chiefmartec10 Sep

@chiefmartec A useful test in B2B sales: can the team deliver the promise in the AI-written follow-up? Copying the language is easy. Knowing which commitments you can make, recording them accurately and following through is where the customer experience is built. 5 views · 0 likes · 0 reposts · 0 replies Open on X →

Scott Brinker ✓@chiefmartec10 Sep

“Build me a beloved brand, a consistently great customer experience, and an ecosystem of partners and customers who enthusiastically recommend us. Budget: unlimited tokens.” There’s a problem with this prompt. And it ain’t token budget. Mimicking what a great business says and

966 views · 14 likes · 1 reposts · 5 replies Open on X →

Scott Brinker ✓@chiefmartec9 Sep

@chiefmartec "we make it up on volume" 😂 54 views · 1 likes · 0 reposts · 0 replies Open on X →

Scott Brinker ✓@chiefmartec9 Sep

Too snarky to say that spending $22.5 million in tokens to win a $1 million prize is “so AI”? 😂 1.3K views · 4 likes · 0 reposts · 1 replies Open on X →

Scott Brinker ✓@chiefmartec8 Sep

In the age of AI image generation, be careful what you say. That’s one takeaway from my recent interview with the creative The Martech Weekly crew, discussing the keynote I’ll be delivering at Martech World Forum in New York, November 4-5. To not bury the lede: I’m super https:

896 views · 6 likes · 0 reposts · 1 replies Open on X →

Scott Brinker ✓@chiefmartec31 Aug

The most important questions in martech... are often not about martech. I suspect you've been hearing the word "context" a lot recently. From vendors. From AI experts. From analysts. (I'm guilty — heck, I even put it on a t-shirt.) But while there's definitely a technical https

963 views · 4 likes · 1 reposts · 2 replies Open on X →

Scott Brinker ✓@chiefmartec30 Jul

The AI SDR demo was flawless. Then it met an actual buyer. In the wild, bad AI sales agents tend to mutate into a few recognizable species: ❌ The Pretender Tries so hard to sound human that the eventual reveal feels like deception. ❌ The Hallucinator Doesn't know the answer, h

849 views · 3 likes · 1 reposts · 6 replies Open on X →

На фоне аккаунтов своего размера

9 постов за последние 90 дней рядом с диапазоном 10K–100K подписчиков. ниже своих по обоим показателям — и по охвату, и по отклику.

Медианные просмотры849этот аккаунт948медиана для 10K–100K

Охват, %1.97%этот аккаунт3.71%медиана для 10K–100K

Вовлечённость, %0.78%этот аккаунт1.52%медиана для 10K–100K

Показатель	Этот аккаунт	Медиана для 10K–100K	Отношение
Медианные просмотры на пост	849	948	0.90×
Охват (просмотры ÷ подписчики)	1.97%	3.71%	0.53×
Вовлечённость	0.78%	1.52%	0.51×

Другие в этом диапазоне → Сравнить с другим аккаунтом → Как считаются эти ориентиры →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

84930 Jul

96331 Aug

8968 Sep

1.3K9 Sep

96610 Sep

511 Sep

115 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.18%30 Jul

0.73%31 Aug

0.78%8 Sep

0.39%9 Sep

1.85%

2.07%10 Sep

0.00%

20.00%11 Sep

0.00%15 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes58.9%33 in total

Reposts5.4%3 in total

Replies26.8%15 in total

Bookmarks8.9%5 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.