Integral Ad Science ✓

@integralads · Global · joined 08 Dec 2009

A leading global media measurement and optimization platform.

10 259Followers

840Following

7 338Posts total

1.1KViews on collected posts

Последние посты

Integral Ad Science ✓@integralads20 Aug

November brings a 219% surge in holiday shopping impressions. But are those impressions actually driving revenue? Discover how top brands are optimizing their media quality to achieve a 31% lower cost per conversion during peak retail windows in our new holiday guide. Download 120 views · 1 likes · 0 reposts · 0 replies Open on X →

Integral Ad Science ✓@integralads6 Aug

News: the IAS Threat Lab has uncovered a sophisticated new ad fraud scheme that turns mobile reading apps into hidden engines for fake clicks, scrolling, and attention. Per @adage, “At its peak, the operation generated approximately $1 million per month and exposed advertisers h 175 views · 1 likes · 0 reposts · 0 replies Open on X →

Integral Ad Science ✓@integralads30 Jul

Watch here: https://t.co/BMaOC4pzRw 63 views · 1 likes · 0 reposts · 0 replies Open on X →

Integral Ad Science ✓@integralads30 Jul

The pace of media creation is accelerating. So is the technology required to understand it. In a recent conversation with @Beet_TV, VP of Product Marketing, Mike Mathewson, shares how IAS has purpose-built AI to analyze and classify digital media using billions of daily media ht 254 views · 3 likes · 2 reposts · 1 replies Open on X →

Integral Ad Science ✓@integralads29 Jul

Advertisers can now access expanded IAS measurement across @tiktok_us, including newly launched Pangle, spanning Viewability, Invalid Traffic (IVT), and Brand Safety & Suitability Measurement; now available across APAC, MENA, LATAM, New Zealand, and Canada. Building on our https 115 views · 1 likes · 0 reposts · 0 replies Open on X →

Integral Ad Science ✓@integralads7 Jul

A new chapter begins at Integral Ad Science. 🚀 Today, we welcome @LidianeJones as CEO of IAS. With deep experience across product, technology, and AI, Lidiane is well positioned to lead IAS into its next era of innovation and growth. Learn more: https://t.co/rN9Omhu72U https://t 378 views · 2 likes · 0 reposts · 0 replies Open on X →

На фоне аккаунтов своего размера

6 постов за последние 90 дней рядом с диапазоном 10K–100K подписчиков. ниже своих по обоим показателям — и по охвату, и по отклику.

Медианные просмотры148этот аккаунт989медиана для 10K–100K

Охват, %1.44%этот аккаунт3.56%медиана для 10K–100K

Вовлечённость, %0.85%этот аккаунт1.92%медиана для 10K–100K

Показатель	Этот аккаунт	Медиана для 10K–100K	Отношение
Медианные просмотры на пост	148	989	0.15×
Охват (просмотры ÷ подписчики)	1.44%	3.56%	0.40×
Вовлечённость	0.85%	1.92%	0.44×

Другие в этом диапазоне → Сравнить с другим аккаунтом → Как считаются эти ориентиры →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3787 Jul

11529 Jul

25430 Jul

1756 Aug

12020 Aug

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.53%7 Jul

0.87%29 Jul

2.36%30 Jul

1.59%

0.57%6 Aug

0.83%20 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.92%.

What the audience does

Likes75.0%9 in total

Reposts16.7%2 in total

Replies8.3%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.