Michelle the crypto marketer
@michellek_web3 · Pharos · joined 29 Nov 2023
CMO at @pharos_network 9+ years in the industry Crypto marketing pro, ex @somnia_network @zetablockchain, @syscoin, @NervosNetwork, @oneledgertech and more
27 716Followers
437Following
580Posts total
39.9KViews on collected posts
Последние посты
Ищем новые посты…
On @ProsperTicker, Curators don't trade in the dark. They turn their edge into a transparent, investable Vault.
What each Curator puts onchain:
🌿 Strategy Thesis
🌿 Execution Mandate
🌿 Risk Controls
🌿 Verifiable Track Record
1.3K views · 12 likes
· 2 reposts · 6 replies
Open on X →
Epic event at Miami ⚓️🌊 @pharos_network lighted up https://t.co/g5UDQOLIul
1.5K views · 57 likes
· 3 reposts · 12 replies
Open on X →
0:38
0:20
It’s been a long journey. Really proud of what the team and community have built together 😍
2K views · 51 likes
· 1 reposts · 23 replies
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Pharos Pacific Ocean Mainnet is fully ready now, Built for the pros.
Powered by $PROS
3.3K views · 62 likes
· 6 reposts · 36 replies
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@MichelleKa70364 doing it better is definitely the key. Albatross by BlockProtocol is really onto something by prioritizing engagement over raw numbers cheering for quality content that truly stands out. if you are curious, code KDR11 can get you early access.
126 views · 1 likes
· 0 reposts · 0 replies
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8/ Web3 marketing is a multitasking game 🔄
If you’re only a content writer or KOL manager, you’re falling behind. In startups (especially in Web3), you have to do it all.
Web3 marketing isn’t just about pushing content - it’s about strategy, narrative, and execution.
Are you
844 views · 10 likes
· 1 reposts · 2 replies
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7/ Don’t just market—be the GTM leader 🚀
Question the norm. Don’t just market what exists—push for a real go-to-market strategy. Be the reason people care.
1.1K views · 11 likes
· 1 reposts · 1 replies
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6/ KOLs need more than a paycheck 🎤
You can’t just pay influencers; you have to sell them on your project. If they don’t believe in it, their audience won’t either.
281 views · 4 likes
· 0 reposts · 1 replies
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5/ Community isn’t just for shilling 🤝
Your community needs recognition & rewards. Do you even spend time chatting in your own Discord? If not, why should they stay?
296 views · 4 likes
· 0 reposts · 1 replies
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4/ Newsworthy > Tier 1 media 📰
Getting on a big outlet is great, but if your news isn’t worth reading, it won’t matter. Focus on the story, not just the publication.
312 views · 5 likes
· 0 reposts · 1 replies
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3/ Distribution is everything 🚀
Posting content isn’t enough. Is it reaching the right channels? Are you where your target audience is? Placement > Posting.
334 views · 6 likes
· 0 reposts · 2 replies
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2/ Make your story compelling & simple 🎭
Not everyone is a dev. If your narrative is confusing, no one cares. Craft a story that resonates with both degens & normies.
391 views · 6 likes
· 0 reposts · 1 replies
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1/ Data is your best friend 📊
Look at what your audience actually engages with. When are they most active? What content makes them respond? Numbers don’t lie.
392 views · 8 likes
· 0 reposts · 1 replies
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Everyone thinks they can do Web3 marketing. AI makes writing tweets & PRs easy.
But doing it right? That’s the real challenge and my approach always have been ‘do it better’
Here’s how to actually stand out: 🧵👇
27K views · 185 likes
· 32 reposts · 34 replies
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На фоне аккаунтов своего размера
2 постов за последние 90 дней рядом с диапазоном 10K–100K подписчиков. ровно на медиане своего диапазона подписчиков.
Медианные просмотры986этот аккаунт924медиана для 10K–100K
Охват, %3.56%этот аккаунт3.62%медиана для 10K–100K
Вовлечённость, %1.50%этот аккаунт1.52%медиана для 10K–100K
| Показатель | Этот аккаунт | Медиана для 10K–100K | Отношение |
|---|---|---|---|
| Медианные просмотры на пост | 986 | 924 | 1.07× |
| Охват (просмотры ÷ подписчики) | 3.56% | 3.62% | 0.98× |
| Вовлечённость | 1.50% | 1.52% | 0.98× |
Другие в этом диапазоне → Сравнить с другим аккаунтом → Как считаются эти ориентиры →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
39214 Mar
391
334
312
296
281
1.1K
844
126
3.3K28 Apr
2K
1.5K7 May
1.3K19 Aug
71521 Aug
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
2.30%14 Mar
1.79%
2.40%
1.92%
1.69%
1.78%
1.18%
1.54%
0.79%
3.11%28 Apr
3.83%
4.87%7 May
1.59%19 Aug
1.40%21 Aug
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes69.6%429 in total
Reposts7.5%46 in total
Replies20.1%124 in total
Bookmarks2.8%17 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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