SEEN in Journalism ✓
@JournalismSEEN
Working to restore accuracy and impartiality in media coverage of sex and gender | Spotted something we should know about? Email: contact@seeninjournalism.com
23 921Followers
2 284Following
37 688Posts total
754.6KViews on collected posts
โพสต์ล่าสุด
กำลังค้นหาโพสต์ใหม่…
The recent examples are a reminder that sex self-identification is never irrelevant, even on stories where it seems on the face of it to be incidental.
Each time it happens, a female voice and experience is erased.
Finally of course - it matters because it’s just *not true*.
19.4K views · 1K likes
· 118 reposts · 17 replies
Open on X →
We don’t know if the recent specific deployment of multiple male trans contributors on the BBC was a result of NEON PR. We do know that when random surprising guests are used - guests that make you think ‘where did THEY come from’ - it’s exactly the type of thing NEON does.
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17.5K views · 725 likes
· 67 reposts · 4 replies
Open on X →
Accuracy is never irrelevant. A media consultancy’s efforts to promote a damaging and unsubstantiated belief system - however anodyne the story - should be ignored or blocked.
NEON is not impartial on one of the most contentious political issues of the moment.
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17.9K views · 752 likes
· 80 reposts · 2 replies
Open on X →
The adoption of self-ID in coverage of courts and crime, healthcare, violence against women, education, is often roundly and appropriately deplored.
However it’s clear that self-ID in the media has an equally pernicious impact when it is apparently incidental to the story.
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19.3K views · 815 likes
· 91 reposts · 2 replies
Open on X →
This wouldn’t be a problem if it didn’t operate in synergy with the media’s adoption of self-identification.
But it does. On the BBC’s 50:50 database, those six men will be counted as women. Not only have six women’s voices been erased, the record of that erasure is deleted.
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29.3K views · 1.4K likes
· 261 reposts · 6 replies
Open on X →
Freddie McDonnell is another favourite. One thing NEON also does is promote trans-identified guests for ‘non-trans’ stories.
With the dominance of trans-identified males in ‘gender PR’, the effect is to erase women’s voices not just on gender but on a range of other issues.
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45.9K views · 978 likes
· 151 reposts · 10 replies
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Another of Neon’s offers is Mika Minio-Palluello, of the male ‘breastfeeding’ controversy. Others are Palestinian activists, climate activists, exactly the range you might expect from an ‘anti oppression’ consultancy.
> https://t.co/sUPc8VoElC
26.3K views · 709 likes
· 112 reposts · 10 replies
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NEON is fully gender identity affirmative and has programme targets for ‘womxn and non-binary people and people with LGBTQ identities’.
One of its training programmes ‘explores cognitive research on perception and persuasion, language and semantics’.
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23.7K views · 670 likes
· 80 reposts · 2 replies
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The BBC doesn’t officially endorse NEON, but the resources and contacts offered up are certainly used by some BBC journalists.
Emails are frequent: they can be daily. It’s an intensive PR push for ‘social justice’ around issues that have become known as the Omnicause.
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26.3K views · 742 likes
· 78 reposts · 1 replies
Open on X →
There doesn’t need to be a story that’s already in the news - they offer ready to go items as well as ready to go guests, with a ‘full’ briefing for producers.
This can be very appealing for talk radio show formats and live and continuous news coverage who have hours to fill.
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26.9K views · 739 likes
· 77 reposts · 4 replies
Open on X →
Emails from NEON will open with ‘we have five guests available today to discuss (insert story here)’.
As an example, they offer ‘social justice’ activists like Cleo Madeleine, a trans-identified male from Gendered Intelligence, who’s had airtime on the BBC several times.
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28.7K views · 764 likes
· 89 reposts · 4 replies
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@JournalismSEEN Head of facilitation, Kirrin Medcalf, previously of Stonewall with a starring role in the Alison Bailey tribunal. Runs all the training it says, fancy that.
11.2K views · 460 likes
· 65 reposts · 13 replies
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NEON is the New Economy Organisers Network - consultants who ‘help social justice movements win’.
It routinely emails journalists, including lots of BBC journalists, offering story ideas and interviewees.
They also offer media training.
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33.6K views · 849 likes
· 113 reposts · 6 replies
Open on X →
The number of trans-identified men used as contributors on apparently random BBC stories has generated interest.
The BBC has its own contacts database but one resource it uses for stories/contributors is a company called NEON.
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https://t.co/qUD5rMGPW0
421.1K views · 3.1K likes
· 1.1K reposts · 100 replies
Open on X →
เทียบกับบัญชีขนาดเดียวกัน
1 โพสต์จาก 90 วันที่ผ่านมา เทียบกับช่วง 10K–100K ผู้ติดตาม แสดงในวงกว้าง แต่มีผู้ชมตอบสนองน้อย.
ยอดดูมัธยฐาน7 338บัญชีนี้924ค่ามัธยฐานของ 10K–100K
การเข้าถึง, %30.68%บัญชีนี้3.62%ค่ามัธยฐานของ 10K–100K
การมีส่วนร่วม, %0.82%บัญชีนี้1.52%ค่ามัธยฐานของ 10K–100K
| ตัวชี้วัด | บัญชีนี้ | ค่ามัธยฐานของ 10K–100K | อัตราส่วน |
|---|---|---|---|
| ยอดดูมัธยฐานต่อโพสต์ | 7 338 | 924 | 7.94× |
| การเข้าถึง (ยอดดู ÷ ผู้ติดตาม) | 30.68% | 3.62% | 8.47× |
| อัตราการมีส่วนร่วม | 0.82% | 1.52% | 0.54× |
บัญชีอื่นในช่วงนี้ → เปรียบเทียบกับบัญชีอื่น → ค่าอ้างอิงเหล่านี้คำนวณอย่างไร →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
33.6K22 Jul
11.2K
28.7K
26.9K
26.3K
23.7K
26.3K
45.9K
29.3K
19.3K
17.9K
17.5K
19.4K
7.3K3 Sep
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
2.90%22 Jul
4.82%
3.00%
3.06%
3.12%
3.18%
3.19%
2.49%
5.80%
4.71%
4.66%
4.56%
5.97%
0.82%3 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes79.3%13 834 in total
Reposts14.4%2 508 in total
Replies1.0%182 in total
Quotes1.6%284 in total
Bookmarks3.6%636 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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