Nichola Mallon

@NicholaMallon · joined 02 Mar 2010

Working as Head of Corporate Affairs at SONI. Motto - It always seems impossible until it's done.

31 206Followers

330Following

16 173Posts total

12.5KViews on collected posts

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Nichola Mallon@NicholaMallon4 Feb 2025

Great turnout at our NI Freight Council today, hosted by TST Group at their HQ in Ballymena. Thank you to FTA Ireland CEO, Aidan Flynn, for being our guest speaker and a special thank you to Gary Barnes, who handed the baton of Council Chair to Maire Claire Reid, MD at TST Group.

2K views · 8 likes · 2 reposts · 6 replies Open on X →

Nichola Mallon@NicholaMallon24 Jan 2025

URGENT #StormÉowyn update for #logistics #transport businesses in NI. @deptinfra Minister @JohnODowdSF has granted Logistics UK's request for a relaxation of drivers' hours to help the industry recover & restore critical supply chains. @LogisticsUKNews https://t.co/Pyww2vwsZU

3.9K views · 8 likes · 6 reposts · 1 replies Open on X →

Nichola Mallon@NicholaMallon16 Jan 2025

🏴󠁧󠁢󠁷󠁬󠁳󠁿 The beauty of Wales temporarily hidden today by the fog, but there was plenty of clear direction from our Wales Freight Council members on issues from skill challenges, industry priorities for the coming Comprehensive Spending Review, speed limit policies & road regulatio

1.2K views · 6 likes · 0 reposts · 2 replies Open on X →

Nichola Mallon@NicholaMallon19 Dec 2024

With Holhead Port closed until 15th January at the earliest, causing 1000s of lorries and trailers to divert to alternative ports, I spoke to @BBCNewsNI about the impact on the haulage and logistics industry at what should be the busiest time of the year. @LogisticsUKNews https:/

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3.7K views · 11 likes · 3 reposts · 1 replies Open on X →

Nichola Mallon@NicholaMallon14 Dec 2024

The closure of Holyhead Port at the busiest time of the year is causing significant disruption & pressures. But, the #logistics industry is resilient. Thank you to all the haulage companies & drivers working tirelessly to make sure we all have what we need for Christmas. #Heros 1.7K views · 9 likes · 1 reposts · 0 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.7K14 Dec

3.7K19 Dec

1.2K16 Jan

3.9K24 Jan

2K4 Feb

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.58%14 Dec

0.40%19 Dec

0.65%16 Jan

0.39%24 Jan

0.82%4 Feb

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes63.6%42 in total

Reposts18.2%12 in total

Replies15.2%10 in total

Bookmarks3.0%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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Growth & engagement

Views per post

Engagement rate per post

What the audience does

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