Barry Hott ☄️ ✓
@binghott · Brooklyn, NY · joined 27 Feb 2009
Caring waaaay too much about ads since '08 Monitor the changes that actually impact your ads & business: https://t.co/5OLof3bFrJ Ad creative: https://t.co/U6aZyaTxl5
36 258Followers
4 041Following
43 945Posts total
369KViews on collected posts
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กำลังค้นหาโพสต์ใหม่…
We all agree that Opus is intentionally flawed to make Fable look and feel better, right?
5.1K views · 32 likes
· 0 reposts · 12 replies
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@binghott The setup matters less than how you manage it.
CBO vs ABO gets oversimplified when the real issue is campaign control.
170 views · 1 likes
· 0 reposts · 0 replies
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@binghott The nuance most people skip: cost caps and minimum ROAS thresholds per ad set are what make CBO usable. Without them it just chases the cheapest signal in the account. With them it still optimizes, just inside guardrails you set instead of Meta's.
83 views · 1 likes
· 0 reposts · 1 replies
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The CBO vs ABO argument is baloney because it ignores the nuance of CBO with controls.
The problem isn't CBO itself, the problem is marketers who think CBO should just work on its own completely without any involvement.
That's just laziness.
Lazy media buying is the problem.
20.1K views · 35 likes
· 1 reposts · 8 replies
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A prospecting campaign without exclusions is just a retargeting campaign that also prospects a bit.
10.4K views · 101 likes
· 2 reposts · 14 replies
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@binghott Makes me wonder how often the landing page gets blamed when the audience changed this much
28 views · 1 likes
· 0 reposts · 0 replies
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@binghott The part that trips people up is treating the sync as a one time setup. We've seen the Klaviyo exclusion list get connected once and never refreshed, so six months later the pixel is still bidding on people who bought last week.
741 views · 1 likes
· 0 reposts · 1 replies
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@binghott Without the list exclude old buyers leak back in through the pixel
272 views · 1 likes
· 0 reposts · 0 replies
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There is a huuuuuuuge difference between excluding only 180-day purchasers from a pixel and excluding both 180-day purchasers from a pixel PLUS excluding all past purchasers from Shopify/Klaviyo.
30.5K views · 82 likes
· 0 reposts · 9 replies
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@binghott unicorn & workhorse bwaha amazing! @binghott
326 views · 4 likes
· 0 reposts · 1 replies
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@binghott Min spend solves most problems people have with CBO
1.2K views · 7 likes
· 0 reposts · 3 replies
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@binghott I think the problem most people have when trying to do CBO is that there is a real lack of ad diversity. Most people won't admit it but it always comes down to entity ID.
If you have 20 ads and only 2 of them are getting spend, unless the other 18 really fucking suck,
806 views · 8 likes
· 0 reposts · 1 replies
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Everyone says CBO dumps your budget into just one or two ads.
I keep hearing it, but something about how I do my media buying seems to... not do that.
Huh, interesting...
I'm normally suuuuuper private about anything like this, but I wanted to share this screenshot because I h
81.7K views · 196 likes
· 13 reposts · 51 replies
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You can spend millions per month with literally 1 CBO.
I know I'm gonna catch heat from the sweaty ABO fans and the ABO gurus everyone loves to glaze but...
I'm mostly a CBO maxi now 😱
(Btw, stick around for the reasons CBO doesn't work too)
Should you even listen to me? http
217.1K views · 470 likes
· 41 reposts · 69 replies
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I've spent almost $1 billion advertising on FB since '08 and this is something I see advertisers getting wrong all the time:
🛑 Stop focusing on FB CPMs (and CPCs)! They don't matter that much.
❌ Turning off ads due to high CPCs or CPMs can be turning off top performers.
🧵👇
0 views · 1.3K likes
· 208 reposts · 65 replies
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เทียบกับบัญชีขนาดเดียวกัน
15 โพสต์จาก 90 วันที่ผ่านมา เทียบกับช่วง 10K–100K ผู้ติดตาม ต่ำกว่าบัญชีรุ่นเดียวกันทั้งการเข้าถึงและการมีส่วนร่วม.
ยอดดูมัธยฐาน806บัญชีนี้992ค่ามัธยฐานของ 10K–100K
การเข้าถึง, %2.22%บัญชีนี้3.89%ค่ามัธยฐานของ 10K–100K
การมีส่วนร่วม, %0.80%บัญชีนี้1.54%ค่ามัธยฐานของ 10K–100K
| ตัวชี้วัด | บัญชีนี้ | ค่ามัธยฐานของ 10K–100K | อัตราส่วน |
|---|---|---|---|
| ยอดดูมัธยฐานต่อโพสต์ | 806 | 992 | 0.81× |
| การเข้าถึง (ยอดดู ÷ ผู้ติดตาม) | 2.22% | 3.89% | 0.57× |
| อัตราการมีส่วนร่วม | 0.80% | 1.54% | 0.52× |
บัญชีอื่นในช่วงนี้ → เปรียบเทียบกับบัญชีอื่น → ค่าอ้างอิงเหล่านี้คำนวณอย่างไร →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
81.7K14 Jul
806
1.2K
326
30.5K17 Sep
272
741
2818 Sep
10.4K
20.1K21 Sep
83
374
170
5.1K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.32%14 Jul
1.12%
0.84%
1.53%
0.30%17 Sep
0.37%
0.27%
3.57%18 Sep
1.14%
0.23%21 Sep
2.41%
0.80%
0.59%
0.86%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.54%.
What the audience does
Likes33.7%942 in total
Reposts2.0%57 in total
Replies6.1%171 in total
Quotes0.7%20 in total
Bookmarks57.5%1 607 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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