immad ✓

@immad · San Francisco, CA · joined 17 Jul 2007

CEO @Mercury. Investor: @Etched, @Deel, @AppliedInt, @Stoke_Space, @DecagonAI, @Substack, 300+. Cohost of @FoundersInArms

891 749Followers

2 571Following

9 957Posts total

1.2MViews on collected posts

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immad ✓@immad23 Sep

Everyone at @Mercury gets a callsign. Mine is Charlie Tuna so someone made this video 🤣 https://t.co/QUG9I8tYFJ

0:29

27.1K views · 158 likes · 3 reposts · 23 replies Open on X →

immad ✓@immad22 Sep

I'm excited to be speaking at the One Way Summit - the annual startup event for 1000+ immigrant founders. Come celebrate global founders with us Oct 28/29th in San Francisco. https://t.co/RxQz3P48wi 14.9K views · 56 likes · 4 reposts · 4 replies Open on X →

immad ✓@immad18 Sep

Wearable AR has had a decade of attempts and still hasn't found the product. The pattern is familiar: a technology looks inevitable long before it's actually usable. Worth remembering the next time something seems like it should obviously work. More from our conversation with h

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17.3K views · 29 likes · 3 reposts · 11 replies Open on X →

immad ✓@immad16 Sep

We setup a white glove process for migrating from QB/Xero. Just put the following in Books Command: "I need help switching from QBO/Xero to Books" And you can book a time. We will incorporate this in the onboarding process. 36.3K views · 193 likes · 6 reposts · 30 replies Open on X →

immad ✓@immad16 Sep

One of the coolest things about @Mercury Books is this insane particle animation for onboarding. Made the wait for loading in Mercury data + categorization way more fun. Incredible design by @verlichen. https://t.co/sgQ3oT9bGW

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71.8K views · 542 likes · 19 reposts · 40 replies Open on X →

immad ✓@immad16 Sep

@immad @mercury Will it support QB/Xero imports? 33.4K views · 0 likes · 0 reposts · 2 replies Open on X →

immad ✓@immad16 Sep

Update: apologies everyone, transaction syncing and automatic categorization are running slower than usual, given the launch traffic. We're working on speeding this up now - more updates shortly. 28.7K views · 142 likes · 3 reposts · 13 replies Open on X →

immad ✓@immad16 Sep

@immad @mercury obvious question, but can you connect external credit cards to it so it has all your transaction data? 5.2K views · 32 likes · 0 reposts · 1 replies Open on X →

immad ✓@immad16 Sep

4/ Mercury banking, IO card, billpay and invoices are all first party integrations to Mercury Books. All of your transactional data flows in automatically, in real time, and gets categorized and inserted seamlessly into your books so nothing to do on your end. 14.7K views · 72 likes · 0 reposts · 3 replies Open on X →

immad ✓@immad16 Sep

6/ You can bring your own bookkeeper or accountant to use Mercury Books or we can connect you with partners like @PilotHQ, @Fondocom, and Ridgewood that we have worked with on the Books pilot. 12.8K views · 59 likes · 0 reposts · 5 replies Open on X →

immad ✓@immad16 Sep

7/ It's time for us to do to accounting what we did to banking. Bring it kicking and screaming to the 21st century :). No spreadsheets. No guessing which report has the numbers you need. No pinging your bookkeeper to translate a balance sheet. Just a better way to understand and 12.3K views · 95 likes · 0 reposts · 7 replies Open on X →

immad ✓@immad16 Sep

5/ Mercury Command (our AI agent) works inside Books. Ask what changed since last month, what your cash position looks like, or where money went. You get an answer in plain language instead of hunting through reports. 12.5K views · 58 likes · 0 reposts · 3 replies Open on X →

immad ✓@immad16 Sep

3/ Most accounting software still works the old way: you enter things, reconcile by hand, and wait until month-end to know where you actually stand. Mercury Books does that work in real time with AI, so the numbers are ready when you need them, not weeks later. 18.5K views · 84 likes · 0 reposts · 4 replies Open on X →

immad ✓@immad16 Sep

1/ Today, we're launching @Mercury Books. AI-powered accounting software, for your bookkeeper or you, that categorizes and reconciles your transactions the moment they happen. https://t.co/OM66asto48

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812K views · 2.7K likes · 144 reposts · 330 replies Open on X →

immad ✓@immad16 Sep

2/ In my last business, I'd have to bug our bookkeeper to get an Excel file for my books 15 days after the month closed. I'd spend hours trying to figure out why some cost had jumped. We were barely profitable, so we had to run a tight ship. I hated those spreadsheets! 26.8K views · 113 likes · 1 reposts · 3 replies Open on X →

immad ✓@immad10 Sep

@immad @lightfld So excited to build the CRM of your dreams. We'll get you off SFDC soon. 388 views · 6 likes · 0 reposts · 0 replies Open on X →

immad ✓@immad10 Sep

@immad @lightfld the tell here is mercury still running on salesforce - even a founder who nearly built a crm couldn't justify switching his own company off one. switching cost is the whole moat. does lightfield auto-pull from email + calls, or is it still on reps to log? 456 views · 2 likes · 0 reposts · 2 replies Open on X →

immad ✓@immad9 Sep

@immad @lightfld Such a great product. I've suffered under SFA and CRM from my early 20s to now. I freaking love @lightfld I'll never have to update an account manually again in my life! 222 views · 3 likes · 0 reposts · 0 replies Open on X →

immad ✓@immad9 Sep

If I hadn't started Mercury I would have started a new CRM. It was my second best idea and I can't believe Mercury uses SalesForce still! I am excited to back @lightfld to go fulfill my CRM dreams. Congrats Keith + team 89.1K views · 504 likes · 10 reposts · 33 replies Open on X →

immad ✓@immad30 Mar 2021

Over the years, I have tried to share learnings from my startups and seed investing. Decided to combine my startup tweets+tweetstorms into a tweethurricane. Here are my learnings + advice, from pitching investors to getting through the journey: 0 views · 1.5K likes · 226 reposts · 121 replies Open on X →

เทียบกับบัญชีขนาดเดียวกัน

19 โพสต์จาก 90 วันที่ผ่านมา เทียบกับช่วง 100K–1M ผู้ติดตาม แสดงในวงกว้าง แต่มีผู้ชมตอบสนองน้อย.

ยอดดูมัธยฐาน17 349บัญชีนี้5 983ค่ามัธยฐานของ 100K–1M

การเข้าถึง, %1.95%บัญชีนี้1.49%ค่ามัธยฐานของ 100K–1M

การมีส่วนร่วม, %0.55%บัญชีนี้0.93%ค่ามัธยฐานของ 100K–1M

ตัวชี้วัด	บัญชีนี้	ค่ามัธยฐานของ 100K–1M	อัตราส่วน
ยอดดูมัธยฐานต่อโพสต์	17 349	5 983	2.90×
การเข้าถึง (ยอดดู ÷ ผู้ติดตาม)	1.95%	1.49%	1.31×
อัตราการมีส่วนร่วม	0.55%	0.93%	0.60×

บัญชีอื่นในช่วงนี้ → เปรียบเทียบกับบัญชีอื่น → ค่าอ้างอิงเหล่านี้คำนวณอย่างไร →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

812K16 Sep

18.5K

12.5K

12.3K

12.8K

14.7K

5.2K

28.7K

33.4K

71.8K

36.3K

17.3K18 Sep

14.9K22 Sep

27.1K23 Sep

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.41%16 Sep

0.48%

0.49%

0.84%

0.50%

0.51%

0.63%

0.55%

0.01%

0.85%

0.64%

0.25%18 Sep

0.43%22 Sep

0.69%23 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes59.6%4 819 in total

Reposts2.4%193 in total

Replies6.4%514 in total

Quotes2.3%188 in total

Bookmarks29.3%2 365 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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เทียบกับบัญชีขนาดเดียวกัน

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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