ADWEEK
@Adweek · New York City · joined 10 Apr 2009
All the news, insights and inspiration you need to know in advertising, marketing and media.
662 240Followers
24 112Following
165 297Posts total
116.3KViews on collected posts
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Yeni gönderiler aranıyor…
.@CNN and @CBSNews moved closer to being housed under the same corporate umbrella after @paramountco agreed to settle an antitrust lawsuit from attorneys general in 12 states, including California and New York, that had delayed its @wbd acquisition.
Reports say the settlement
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.@Converse faced backlash Friday over an ad starring @aespa_official's Karina.
Some viewers said the ad evoked Ku Klux Klan imagery and a lynching. The company quickly apologized, pulled the ad, and promised to make changes.
The controversy isn’t an isolated mistake but part of
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When Siddharth Taparia joined @JLL as CMO, he actually had no single marketing department to run, and it would take several years for him to “build a world-class marketing organization from the ground up.”
Here’s a primer on how he did it 👇 https://t.co/Eo3sGoCv4P
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Unwell,the podcast network founded by @callherdaddy host @alexandracooper is expanding its fall lineup with four shows—three new series all launching on YouTube as part of the company’s video-first strategy.
The first two debut this week, with the others arriving in October, as
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At @Salesforce's #Dreamforce conference, @sama made remarks as he and other AI leaders are grappling with increasingly autonomous models and the consequences of potential failures.
“The world is right to be afraid of this,” Altman said.
Read more 👉 https://t.co/1vGXjd9zpP https
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.@BravoTV Fan Fest returns to Charleston in October with a sold-out, one-day event on Oct. 24 in North Charleston. Alongside live panels and fan activations, five brand partners, @Colgate Optic White, @PlanetFitness, @StateFarm, @Wayfair, and @Wendys, will deliver on-site
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A high-profile founder gives a brand an instant audience at launch. At Brandweek in Atlanta, @draperjames CEO Jeannie Yoo noted that @ReeseW, who juggles roles as a writer, producer, actor, and advocate, already has a full plate. https://t.co/Jz9hW0xzLG
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AI-R Studio won @higgsfield inaugural Adathon, a month-long contest run with ADWEEK and announced at Brandweek 2026 in Atlanta on Sept. 16, after teams had four weeks to create an AI-made spot. https://t.co/NUtXRCikOW
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.@Mattel has struck a multi-year global licensing partnership with BBC Studios to bring the hit animated series @OfficialBlueyTV to five major brands, @FisherPrice, Little People, @Barbie, Polly Pocket, Hot Wheels, and @realUNOgame, signaling its broader push to evolve from a htt
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What happens when a digital platform encourages its users to put their phones away? For Pinterest, the result was a doubling of earned media and a stronger brand connection.
On this week's Speed of Culture podcast, Claudine Cheever, Chief Marketing Officer at @Pinterest, joins h
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In this episode of Adspeak by ADWEEK, host @AlisonWeissbrot brings together two global marketing leaders, Michael Law, CEO of @CaratGlobal and Shivram Vaideeswaran, SVP of marketing at @PapaJohns, to explore how brands can break through an increasingly fragmented media landscape.
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.@heatmapme, launched in March 2023, is profitable and on track for triple-digit revenue growth in 2026 as rising corporate and policymaker interest in energy, especially data-center buildouts, expands its audience. https://t.co/tYHMRdezBU
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@Nutrafol is bringing @TheEmmys viewers behind the scenes with E! red carpet correspondent @zannarassi to spotlight wellness as a key milestone in a personal hair-growth journey.
The Unilever-owned brand’s new “Be An After” campaign will air during the 78th Emmy Awards on Live
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0:30
.@sydney_sweeney went viral last year for a jeans ad. Now, she’s going viral for wearing… nothing.
The actor’s new @Novig “Just Sports” campaign, which features her in a stripped-down concept, has sparked backlash online.
Critics say it’s another example of using sex appeal to
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Mark Weinstein has been named CMO and guest experience officer for @Target, tasked with elevating the consumer experience and boosting the brand’s growth strategy.
Read more 👉 https://t.co/vCAkqpgCiq https://t.co/hsah3r0eW5
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.@TODAYshow topped the morning shows in both total viewers and Adults 25–54 for the week of Aug. 31, and was the only program not to lose viewers heading into the Labor Day weekend, while @GMA declined in both categories and @CBSMornings saw a demo lift despite a total-viewer
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With the @NFL season officially underway, we asked former NFL star @jasonsehorn to share which teams he thinks can turn it around and make noise.
Here’s what he had to say. 👏 https://t.co/disSj7AthW
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0:47
"Agencies appear to be the only companies still bound by client conflict, despite being party to the least important data and the lowest levels of strategic access."
Read Mark Ritson's take on @Publicis withdrawing from the race for @CocaCola. https://t.co/Q5sroBpzaG
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What is the next big "thing"? If you ask Scott Galloway and Kara Swisher, it's GLP-1s, creativity, and excellence. https://t.co/bgj55Fn3mF
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1:37
ADWEEK is seeking executive leadership in the advertising and marketing industry to serve on juries for our various awards in 2027!
Learn how to submit 👇 https://t.co/AFIEGZmrkJ
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After hitting $1 trillion in 2024, global advertising is now projected by Madison & Wall to reach $1.3 trillion by the end of this year—up 11% year over year. The report calls the pace “unusually rapid,” driven largely by AI companies that are both streamlining ad buying with new
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Former @CNN videographer Ric Blackburn was on “bump-shot” duty inside CNN Center on the morning of 9/11, until the first impact turned routine into history. As the newsroom’s intensity “crescendoed,” Blackburn trusted their instincts and kept rolling, capturing a rare, inside
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What are your hobbies when you're off the clock? For Tyler Adams, senior art director at indie agency Boathouse, it's supermoto.
Read more about his bikes, accidents, and how he ultimately found a safe way to ride 👇 https://t.co/ZPi9CLsrT6
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If you commuted to the @USOpen via Grand Central Station, then you may have seen @GreyGoose's activation, the Last Serve Bar 🎾
We got a tour of the space from Aleco Azqueta, Global VP of Marketing at Grey Goose who shared the inspiration, background, and goals of the pop-up. htt
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Newman's Own's new CMO knows that worthiness doesn’t season a salad. The charity gets people to try your product. The dressing has to get them back.
In ADWEEK's Voice piece below, Mark Ritson explains why the exec's strategy is going to work. https://t.co/kDVohD1MrE
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It's #HoneyDeuce season! Learn how to make the iconic @GreyGoose drink from its creator, Nick Mautone. #USOpen https://t.co/OWrnAFplMs
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Why is @AlexisOhanian so passionate about investing in women's sports? Let him explain. https://t.co/o3K9A2ZhWW
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Ahead of #LaborDay, we're rounding up the U.S. and global marketing leadership moves you need to know about for this week 👇 https://t.co/ZqsZ1mPa98
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As fans of #tennis and Honey Deuces flock to the @USOpen, brands are looking to capitalize.
With dozens of sponsors offering a variety of activations, the brands who stand out will be the ones that create a memorable and lasting experience.
Which are your favorites? https://t.c
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Back-to-school shopping is significantly smaller than holiday spending, but marketers closely watch consumer spending in the early fall to predict what holiday spending will look like.
Learn how the trends detail what to expect for the holiday season 👇 https://t.co/rmx4a1xBBJ
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Aynı büyüklükteki hesaplara karşı
Son 90 güne ait 39 gönderi, 100K–1M takipçi aralığıyla yan yana. hem erişimde hem etkileşimde benzerlerinin altında.
Medyan görüntülenme2 433bu hesap5 983100K–1M için medyan
Erişim, %0.37%bu hesap1.49%100K–1M için medyan
Etkileşim, %0.06%bu hesap0.93%100K–1M için medyan
| Ölçüt | Bu hesap | 100K–1M için medyan | Oran |
|---|---|---|---|
| Gönderi başına medyan görüntülenme | 2 433 | 5 983 | 0.41× |
| Erişim (görüntülenme ÷ takipçi) | 0.37% | 1.49% | 0.25× |
| Etkileşim oranı | 0.06% | 0.93% | 0.06× |
Bu aralıktaki diğer hesaplar → Başka bir hesapla karşılaştır → Bu kıyas değerleri nasıl kuruluyor →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
1.7K14 Sep
398
1.8K15 Sep
1.4K
1.5K
4.7K
2.3K16 Sep
1.7K
1.7K
1.5K
3.5K21 Sep
2.4K
7.5K
2.7K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.18%14 Sep
0.00%
0.00%15 Sep
0.00%
0.07%
0.24%
0.00%16 Sep
0.18%
0.00%
0.00%
0.00%21 Sep
0.29%
0.36%
0.26%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Likes49.1%82 in total
Reposts7.8%13 in total
Replies13.2%22 in total
Quotes2.4%4 in total
Bookmarks27.5%46 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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