Aprilynne Alter ✓
@AprilynneAlter · ENROLLING: 90 Day Breakthrough · joined 21 Dec 2020
just a girl who loves YouTube 🎥 | https://t.co/905sMGzEau 🎬
23 897Followers
1 005Following
18 125Posts total
379.8KViews on collected posts
Son gönderiler
Yeni gönderiler aranıyor…
LET'S GO!!! This is going to be absolute gold 🔥
1.7K views · 12 likes
· 1 reposts · 1 replies
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Going live NOW to review subscriber-submitted ideas, titles, and thumbnails
Come through!
https://t.co/IVQJHBgI9J
3.2K views · 16 likes
· 2 reposts · 2 replies
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I'm going live TOMORROW to review YOUR video ideas, titles, and thumbnails! (ahh!!)
Here's what you need to know 👇
🎥 What: A live stream where I’ll review & give feedback on your video ideas, titles, and thumbnails
🎬 Where: https://t.co/uyWC8t72gt
🗓️ When: Friday, March 20th
1.7K views · 13 likes
· 0 reposts · 2 replies
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One framework I’ve found super useful over the last year has been identifying whether I’m working “in the business” or “on the business”
Working “in the business” means I’m spending my time doing the “in the weeds” activities that keeps my business and channel running. Things
1.3K views · 13 likes
· 2 reposts · 1 replies
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@AprilynneAlter @MrBeast I bet you could turn this graphic into a “one page cheat sheet” or a “one-pager checklist” and use that as a lead magnet to collect emails.
You might already be doing this though!
1.2K views · 4 likes
· 0 reposts · 1 replies
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And that's how MrBeast solved YouTube 🎬
This thread was the sparknotes version
For the full breakdown, check out this video: https://t.co/rx16Ymukos
And if you liked the thread, give me a follow! I'll do more YouTube breakdowns like these in the future 🧪
3.4K views · 28 likes
· 0 reposts · 8 replies
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He looks specifically for when people:
🥱Get bored
🤔Get confused
🤳Pick up their phones
He'll go back to those moments and either rework them, or cut them completely https://t.co/j30iBnw1FO
3.5K views · 18 likes
· 1 reposts · 2 replies
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0:04
But it doesn't stop there
Because after the entire video is done, from start to finish...
He'll have 10 friends roast his videos, and he'll watch people watch his videos https://t.co/OwxfWCNK8z
2.8K views · 18 likes
· 0 reposts · 1 replies
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Watch this equation in action at the end of his Ages 1 - 100 video
(spoilers if you haven't seen the video already)
(sound on 🔊) https://t.co/yvOX8SWFJI
2.9K views · 15 likes
· 0 reposts · 1 replies
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1:03
MrBeast is just as intentional about the end of his video as the rest of it
To keep retention up throughout the entire video, he applies a 2-part equation to the end https://t.co/8UbOWaV18V
3.1K views · 12 likes
· 0 reposts · 1 replies
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The last element of the video body is Good Pacing
This is a concept often stated broadly but rarely seen in detail
So let's get real specific
(credit to @PaddyG96 for the pacing visual)
(sound on 🔊) https://t.co/TqKjuB4LNU
3.3K views · 19 likes
· 0 reposts · 1 replies
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0:25
When it comes to Consistent Contrast, MrBeast is fond of introducing side stories
Check out the contrast between the intense Antarctic trek and the shenanigans of the boys back at base camp here
(sound on 🔊) https://t.co/dcQetyzl5Q
3.6K views · 16 likes
· 0 reposts · 2 replies
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0:25
We'll start with Visual Variety
In this 22 second clip from his Antarctica survival video, MrBeast uses 8 unique clips, shots, or angles
Watching a hike could easily get boring
But by constantly switching things up, MrBeast keeps things fresh https://t.co/kSPsaFu1iO
3.9K views · 21 likes
· 1 reposts · 1 replies
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0:22
Now we can move into the body of the videos themselves
Most of us have gradually declining retention curves 📉
MrBeast's retention curves are flat
To achieve this, MrBeast has 3 secrets to keep interest up throughout his entire video https://t.co/lkdmZ3Gcl7
4.2K views · 18 likes
· 0 reposts · 1 replies
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You can see input bias being leveraged in MrBeast's Ages 1 - 100 video here
(sound on 🔊) https://t.co/HGPljabV3b
4.5K views · 19 likes
· 0 reposts · 1 replies
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0:14
But this isn't enough
There's one more secret element MrBeast applies to the first 20 seconds of each of his video
This secret element is input bias
(credit to @jayclouse where I first heard the term) https://t.co/INewskyebv
5K views · 20 likes
· 0 reposts · 1 replies
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Watch how these elements are applied in MrBeast's Ages 1 - 100 video
(Sound on 🔊) https://t.co/PdTj7ElfSs
5.4K views · 19 likes
· 0 reposts · 2 replies
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0:14
After the first 5 seconds comes the first 20 seconds ⏱️
And this is where it gets interesting
In order to keep his retention so high, the first 20 seconds of his videos contain the same 3 core elements https://t.co/50oJxJRA0M
6.2K views · 23 likes
· 2 reposts · 1 replies
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See this in action in his "Ages 1 - 100 Fight for $500,000" video
(turn sound on during this thread for the full commentary 🔊) https://t.co/M9vRyxN0T4
7.5K views · 30 likes
· 0 reposts · 1 replies
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0:20
It starts with the first 5 seconds ⏱️
In the first 5 seconds of each of his videos, MrBeast applies a 2-step formula 🧪:
1) His first sentence matches his title
2) His first shot matches his thumbnail https://t.co/V1hmCsFlVq
10.1K views · 39 likes
· 1 reposts · 5 replies
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I spent 7 days straight studying MrBeast
🎬I studied countless videos, interviews, and tweets
📝I took over 44 pages of notes
And afterwards, I realized he applies the exact same formula to every one of his videos 🧪
Here's how @MrBeast solved YouTube 📈 https://t.co/rshewvG1pk
301.2K views · 1.8K likes
· 145 reposts · 90 replies
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Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
4.2K7 Aug
3.9K
3.6K
3.3K
3.1K
2.9K
2.8K
3.5K
3.4K
1.2K
1.3K17 Mar
1.7K19 Mar
3.2K20 Mar
1.7K8 Jun
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.45%7 Aug
0.58%
0.50%
0.60%
0.42%
0.55%
0.67%
0.60%
1.06%
0.43%
1.27%17 Mar
0.88%19 Mar
0.62%20 Mar
0.82%8 Jun
Reactions — likes, reposts, replies and quotes — divided by views.
What the audience does
Likes39.2%2 178 in total
Reposts2.8%155 in total
Replies2.3%126 in total
Quotes0.6%32 in total
Bookmarks55.2%3 071 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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