April

@ReignOfApril · Los Angeles, CA · joined 05 Mar 2010

Strategic comms architect. Crisis strategist. Creator of #OscarsSoWhite. I help organizations find their voice when it matters most.

174 081Followers

3 297Following

640 524Posts total

328.7KViews on collected posts

Son gönderiler

April@ReignOfApril11 Sep

Ten years ago, I posted about my experience on 9/11. #NeverForget 3.9K views · 9 likes · 2 reposts · 0 replies Open on X →

April@ReignOfApril8 Sep

I already know this is going to be in my Top 5 for 2026. Everyone raved at Sundance and I missed it. Not this time! 79K views · 844 likes · 66 reposts · 4 replies Open on X →

April@ReignOfApril7 Sep

So very many things to unpack here. And, at least for me, the disgusting use of AI to replace actors isn’t at the top of my list. 14.8K views · 533 likes · 104 reposts · 5 replies Open on X →

April@ReignOfApril3 Sep

https://t.co/Xkv4omai7C

GIF

4.1K views · 8 likes · 0 reposts · 0 replies Open on X →

April@ReignOfApril3 Sep

"A masterpiece. A truly monumental work of art." Conceived and filmed by genre-defying filmmaker William Greaves and directed by David Greaves, ONCE UPON A TIME IN HARLEM opens only in theaters October 16. https://t.co/vDtfzbxjY6

2:10

223.3K views · 959 likes · 203 reposts · 2 replies Open on X →

April@ReignOfApril3 May

April is the strategic communications architect that brands & orgs call when the message has to land & the stakes are high. Creator of #OscarsSoWhite. Crisis strategist. Cultural advisor. Available for consulting, speaking, moderation, & media commentary. https://t.co/eAV54UvI0d 3.6K views · 19 likes · 2 reposts · 1 replies Open on X →

April@ReignOfApril11 Sep 2016

I don't speak much about 9/11. It's still very raw, even now. I was working in DC & my mom called me & said "turn on the TV." #NeverForget 0 views · 62 likes · 13 reposts · 6 replies Open on X →

Aynı büyüklükteki hesaplara karşı

Son 90 güne ait 5 gönderi, 100K–1M takipçi aralığıyla yan yana. geniş kitleye gösteriliyor, ama izleyenlerin azı tepki veriyor.

Medyan görüntülenme14 810bu hesap4 200100K–1M için medyan

Erişim, %8.51%bu hesap1.62%100K–1M için medyan

Etkileşim, %0.53%bu hesap1.31%100K–1M için medyan

Ölçüt	Bu hesap	100K–1M için medyan	Oran
Gönderi başına medyan görüntülenme	14 810	4 200	3.53×
Erişim (görüntülenme ÷ takipçi)	8.51%	1.62%	5.25×
Etkileşim oranı	0.53%	1.31%	0.40×

Bu aralıktaki diğer hesaplar → Başka bir hesapla karşılaştır → Bu kıyas değerleri nasıl kuruluyor →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.6K3 May

223.3K3 Sep

4.1K

14.8K7 Sep

79K8 Sep

3.9K11 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.62%3 May

0.53%3 Sep

0.19%

4.33%7 Sep

1.16%8 Sep

0.28%11 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.31%.

What the audience does

Likes74.5%2 372 in total

Reposts11.8%377 in total

Replies0.4%12 in total

Quotes0.5%17 in total

Bookmarks12.8%406 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.