Zach Greenberg ✓

@ZachCPG

Retail scale for CPG brands | Solo Operator @ Lineal Champ Agency | Previously: Perky Jerky 0→30K stores

1 574Followers

198Following

982Posts total

4.9MViews on collected posts

Son gönderiler

Zach Greenberg ✓@ZachCPG11 Jan

@ZachCPG Long STZ, DEO, BFA, BUD 12.8K views · 85 likes · 0 reposts · 8 replies Open on X →

Zach Greenberg ✓@ZachCPG11 Jan

honestly i think of booze like gold. gold and booze have survived thousands of years of wars and depression, and despite every technological advancement ever, both are here swinging. 17.1K views · 143 likes · 2 reposts · 4 replies Open on X →

Zach Greenberg ✓@ZachCPG11 Jan

Booze is coming back. For the bravest CPG entrepreneurs, it is one of the most interesting places to look in 2026 and beyond. I firmly believe the “decline in drinking” among the early 20s crowd has way more to do with the cost of going out than not wanting to drink. Surging 1.6M views · 2.9K likes · 139 reposts · 170 replies Open on X →

Zach Greenberg ✓@ZachCPG5 Jan

I went sober to prioritize my health. But then slowly but surely I realized the best parts of life were passing me by. https://t.co/EggCysmmWl 3.3M views · 1.6K likes · 104 reposts · 48 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.3M5 Jan

1.6M11 Jan

17.1K

12.8K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.06%5 Jan

0.21%11 Jan

0.88%

0.73%

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes59.0%4 691 in total

Reposts3.1%245 in total

Replies2.9%230 in total

Quotes2.2%178 in total

Bookmarks32.8%2 603 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Son gönderiler

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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