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CPG WIRE ✓

@cpgwire · joined 22 Aug 2021

Daily CPG News 🥫 Inquiries: partners@cpgwire.com 📧

13 322Followers
2 647Following
11 641Posts total
12KViews on collected posts

Son gönderiler

@cpgwire Great brand, I feel like they don’t get enough credit 64 views · 1 likes · 0 reposts · 0 replies Open on X →
Arrae, the wellness brand that surpassed $100M in revenue earlier this year, is launching Hair Protein on September 24th at 10am PST. The company teamed up with celebrity hairstylist Chris Appleton and his daughter, Kitty-Blu Appleton, to develop the product. Arrae's Hair https
4.1K views · 31 likes · 1 reposts · 1 replies Open on X →
Modern oral care brand Before has launched nationwide at Whole Foods Market in the United States. The assortment includes two fluoride-free toothpastes and two mouthwashes in North America’s first plastic-free, fully home-compostable mouthwash bottle. Before launched at Whole h
1.3K views · 10 likes · 0 reposts · 0 replies Open on X →
Nello is doubling down on energy drinks with four new flavors: 🍓Strawberry Lemon 🍒Cherry Splash 🌈Rainbow Sherbet 🍋‍Limesicle Each can delivers 150mg of caffeine, 200mg of L-Theanine, 1,000mg of Taurine, 100mg of Alpha-GPC, and several other active ingredients. Nello is https:/
1.7K views · 13 likes · 1 reposts · 1 replies Open on X →
@cpgwire 250 million cans of water in a can. the most boring product on earth with the most exciting growth. boring is a superpower in cpg 44 views · 0 likes · 0 reposts · 0 replies Open on X →
Sustainable beverage brand Open Water is approaching an impressive milestone: 250 million cans sold. Even more impressive, the company has sold 150 million cans in the past two years alone. Founded by Nicole Doucet & Jess Page, Open Water recently made Inc. Magazine’s list of h
3.1K views · 30 likes · 1 reposts · 1 replies Open on X →
PRÉS just launched its protein coffee range nationwide at Target. PRÉS was built to break the rules of protein RTDs, delivering premium, real cold brew coffee with 20g of protein and only 1g of sugar, proving you don't have to sacrifice taste for function. The brand hit the htt
1.7K views · 32 likes · 1 reposts · 10 replies Open on X →

Aynı büyüklükteki hesaplara karşı

Son 90 güne ait 7 gönderi, 10K–100K takipçi aralığıyla yan yana. geniş kitleye gösteriliyor, ama izleyenlerin azı tepki veriyor.

Medyan görüntülenme1 672bu hesap92410K–100K için medyan
Erişim, %12.55%bu hesap3.62%10K–100K için medyan
Etkileşim, %0.96%bu hesap1.52%10K–100K için medyan
ÖlçütBu hesap10K–100K için medyanOran
Gönderi başına medyan görüntülenme1 6729241.81×
Erişim (görüntülenme ÷ takipçi)12.55%3.62%3.47×
Etkileşim oranı0.96%1.52%0.63×

Bu aralıktaki diğer hesaplar →   Başka bir hesapla karşılaştır →   Bu kıyas değerleri nasıl kuruluyor →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.7K18 Sep
3.1K
44
1.7K21 Sep
1.3K
4.1K
6422 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.49%18 Sep
1.07%
0.00%
0.96%21 Sep
0.78%
0.80%
1.56%22 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes66.5%117 in total
Reposts2.3%4 in total
Replies7.4%13 in total
Quotes1.1%2 in total
Bookmarks22.7%40 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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