BCBSM ✓

@BCBSM · Michigan · joined 17 May 2009

Blue Care Network and Blue Cross Blue Shield of Michigan are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association

12 198Followers

2 678Following

33 453Posts total

3.4KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views190this account942median for 10K–100K

Reach, %1.56%this account3.24%median for 10K–100K

Engagement, %0.84%this account1.99%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	190	942	0.20×
Reach (views ÷ followers)	1.56%	3.24%	0.48×
Engagement rate	0.84%	1.99%	0.42×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.7K3 Jul

14220 Jul

23729 Jul

17018 Aug

19024 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.30%3 Jul

0.70%20 Jul

0.84%29 Jul

2.94%18 Aug

2.63%24 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.99%.

What the audience does

Likes66.7%14 in total

Reposts14.3%3 in total

Replies19.0%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

5 Sep

Daily snapshots since 05 Sep 2026; the dashed line is the starting count.

Latest posts

We're proud to join the United Dairy Industry of Michigan, Blue Cross Complete of Michigan (@bcc_mi) and the Superior Health Foundation in investing $250,000 to help 50 Michigan food pantries expand access to healthy foods for more than 27,000 Michiganders. 190 views · 3 likes · 1 reposts · 1 replies 24 Aug 2026 · Open on X →

For the 2nd consecutive year, we were ranked #1 in customer satisfaction among #MedicareAdvantage plans in Michigan by @JDPower. Thank you to our members for their trust and to our employees for their dedication to delivering an exceptional experience: https://t.co/2YL2Tofck9 h 170 views · 4 likes · 1 reposts · 0 replies 18 Aug 2026 · Open on X →

Applications are now open for the 2027 Strengthening the Safety Net grant program, supporting free and charitable healthcare clinics across MI. Learn more and apply by Sept. 1: https://t.co/T7e7dOJj0v #SafetyNetGrant #CommunityHealth 237 views · 2 likes · 0 reposts · 0 replies 29 Jul 2026 · Open on X →

More MI families could gain access to healthy food through a new grant opportunity. BCBSM, the #BCBSMFoundation and @bcc_mi are investing $375,000 through the Nourishing Communities grant program. MI nonprofits can apply for grants of up to $50,000 by Aug. 14, 2026. Learn more: 142 views · 1 likes · 0 reposts · 0 replies 20 Jul 2026 · Open on X →

As we celebrate our country's 250th birthday, we wish our members, employees and communities across Michigan a safe and meaningful holiday. Happy 4th of July from all of us at Blue Cross Blue Shield of Michigan! 🇺🇸💙 https://t.co/zA3MKh5FI0 2.7K views · 4 likes · 1 reposts · 3 replies 03 Jul 2026 · Open on X →