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Brett LoGiurato

@BrettLoGiurato

Deputy editor at Status. Past: @YahooFinance, @businessinsider, @PennPress. @SyracuseU grad. Personal account, views my own. Signal: brettlogiurato.12

12 014Followers
2 382Following
1 130Posts total
2.1MViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views74 861this account3 598median for 10K–100K
Reach, %623.11%this account11.59%median for 10K–100K
Engagement, %1.24%this account1.38%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post74 8613 59820.8×
Reach (views ÷ followers)6.2× audience11.59%53.8×
Engagement rate1.24%1.38%0.90×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.8M18 Aug
106.1K
34.4K
74.9K
11.4K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.24%18 Aug
1.39%
9.15%
1.12%
0.51%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.38%.

What the audience does

Likes75.1%23 498 in total
Reposts10.7%3 345 in total
Replies2.0%627 in total
Quotes2.6%820 in total
Bookmarks9.6%3 019 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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