Brandon Jacoby ✓

@JacobyBrandon · NYC + Midwest · joined 26 Aug 2009

Founder of Kainoa — an independent design practice. Previously designed and built things at @X, @CashApp, @capitalxyz, and some others along the way

17 264Followers

2 078Following

18 754Posts total

49.6KViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views1 583this account980median for 10K–100K

Reach, %9.17%this account3.27%median for 10K–100K

Engagement, %1.41%this account2.01%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 583	980	1.62×
Reach (views ÷ followers)	9.17%	3.27%	2.80×
Engagement rate	1.41%	2.01%	0.70×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

27.7K14 Jul

1.3K

919

335

2.1K19 Aug

9.5K20 Aug

497

2.2K21 Aug

101

1.6K28 Aug

3.5K1 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.11%14 Jul

1.41%

1.79%

1.02%19 Aug

0.90%20 Aug

2.01%

0.74%21 Aug

0.99%

2.53%28 Aug

2.36%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.01%.

What the audience does

Likes66.5%506 in total

Reposts2.2%17 in total

Replies9.1%69 in total

Quotes1.1%8 in total

Bookmarks21.2%161 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

4 Sep

Daily snapshots since 04 Sep 2026; the dashed line is the starting count.

Latest posts

the slop fatigue is quickly increasing 3.5K views · 74 likes · 1 reposts · 6 replies 01 Sep 2026 · Open on X →

visual references from a recent project. having so much fun with this one. https://t.co/hIu423hj5P 1.6K views · 37 likes · 0 reposts · 3 replies 28 Aug 2026 · Open on X →

@JacobyBrandon Didn’t feel like the Town app was complete until we added this TBH. 101 views · 1 likes · 0 reposts · 0 replies 21 Aug 2026 · Open on X →

@JacobyBrandon models are the best way to distribute patterns https://t.co/C6D0oXTnDS 2.2K views · 13 likes · 0 reposts · 2 replies 21 Aug 2026 · Open on X →

@JacobyBrandon They can pry my interpunct from my cold dead hands 497 views · 10 likes · 0 reposts · 0 replies 20 Aug 2026 · Open on X →

an em dash is to writing, as a "·" is to UI 9.5K views · 73 likes · 2 reposts · 8 replies 20 Aug 2026 · Open on X →

.@StateAffairsUS is doing some of the most important work of any startup in the country right now. Proud advisor to the team, and truly believe it’s just the beginning. 2.1K views · 17 likes · 2 reposts · 2 replies 19 Aug 2026 · Open on X →

@JacobyBrandon Congrats mate. Looks great 335 views · 5 likes · 0 reposts · 1 replies 14 Jul 2026 · Open on X →

@X @CashApp Spoke with @kerrymflynn to share more and talk about where things are going: https://t.co/ZcPhUvoIKc 919 views · 11 likes · 1 reposts · 1 replies 14 Jul 2026 · Open on X →

After years of helping design some of the most consequential companies in the world like @X, @CashApp and some incredible startups along the way, I've been independent for the past year. It's been an honor to work with teams big and small across both brand and product: 1.3K views · 15 likes · 0 reposts · 3 replies 14 Jul 2026 · Open on X →

Introducing Kainoa A multidisciplinary design practice for those who challenge the boundaries of technology https://t.co/3tYpn2ZPGt https://t.co/J9aXfpHGCy 27.7K views · 250 likes · 11 reposts · 43 replies 14 Jul 2026 · Open on X →